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How Truckers Against Trafficking is Making a Difference

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Truckers Against Trafficking

What is Truckers Against Trafficking?

Founded in 2009, Truckers Against Trafficking (TAT) has quickly become a powerful force in the fight against human trafficking. Collaborating with trucking industry associations, motor carriers, government transportation agencies, law enforcement agencies such as the FBI, and even truck stops and travel plazas, TAT has trained over 730,351 drivers and personnel to identify and report instances of human trafficking. Their efforts have resulted in over 2,250 calls to the national trafficking hotline by truck drivers alone, leading to the identification of 612 human trafficking cases and the rescue of 1,133 victims.

Truckers Against Trafficking knows that trucking and busing professionals play a critical role in the fight against human trafficking. As the guardians of our nation’s highways, you possess a unique vantage point to root out traffickers who exploit our transportation infrastructure for their own selfish purposes. By partnering with TAT, you become an invaluable asset in the fight against this atrocity.

Truckers Against Trafficking has spread its wings and taught members of state trucking associations to be vigilant in identifying and reporting cases of human trafficking. Today, all 50 state associations have received training—up from just eight a few years ago. This powerful network of truckers, bus lines, and major airlines provides a watchful eye, ensuring that human traffickers have nowhere to hide. In addition, some bus lines and airlines now offer travel vouchers to survivors of human trafficking to ensure their safe return home. This growing network of eyes and ears makes our roads safer for everyone.

Truckers Against Trafficking has formed partnerships with numerous companies in the transportation industry to raise awareness about the signs of human trafficking. Bridgestone, for example, is a proud partner of TAT and has integrated anti-trafficking training into regular driver safety meetings. The salesforce has also been educated on what to look out for when on the road. By working together, these companies and TAT are making a tangible difference in the fight against this heinous crime.

There is a Hotline For Reporting Human Trafficking

Before the establishment of Truckers Against Trafficking (TAT), truckers only reported sporadic tips about human trafficking. However, with TAT’s efforts, there has been a significant increase in calls to the National Human Trafficking Hotline at (888) 373-7888, with the option to also text 233733. In 2017, TAT reported that nearly half of the cases generated by truckers’ calls involved minors. TAT’s collaboration with the trucking industry and law enforcement agencies has made a tangible difference in the fight against human trafficking.

Available Resources for Education/Training about Human Trafficking

Truckers Against Trafficking offers free training materials such as a training DVD, wallet cards, and window decals to educate and train individuals and organizations on how to identify and report human trafficking. Show the training DVD to your staff and provide them with wallet cards to spread awareness. You can also give the wallet cards and training DVD to carriers when they come to your office. Once you have trained your staff, you can register as an officially trained organization/department with Truckers Against Trafficking and become an invaluable asset in the fight against human trafficking. Contact truckers@gmail.com to receive your free training materials today. 

Other Ways to Help

Stay vigilant for any suspicious activity and report any potential instances of trafficking. Keep an eye out for young girls or boys loitering around truck stops or entering and exiting trucks. Be attentive to the conversation on the CB radio, and be on the lookout for code words such as “lot lizard” or “Commercial Company,” or any cryptic descriptions of a child, rates, or sex acts. It’s crucial to report any indicators of trafficking, no matter how seemingly insignificant they may appear, to the tip lines. Educate yourself about the issue by ordering Renting Lacy: A Story of America’s Prostituted Children, a gripping account that exposes the dark underworld of the trafficking industry through the stories of those who live there. Available in paperback, e-book, and audio book formats, so you can listen on the road.

Of course, there’s still more work to do. Companies in every industry can join the fight. Police departments don’t have the resources or manpower to end human trafficking on their own. And they shouldn’t have to. We all use our nation’s roadways. Whether we’re individuals, small businesses or large corporations, we have a responsibility to educate ourselves about this national epidemic—and do our part to help end it!

Sources:

“How Truckers Can Stop Human Trafficking”, American Trucker, Nov.1, 2017.

“More States Signing on to Enlist Truckers Against Human Trafficking”, Trucking Truth, June 24, 2019.

Advantages of Truck Driving Jobs for Veterans

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truck driving jobs for veterans

The Benefits of Truck Driving Jobs for Military Veterans

Trucking jobs offer a host of advantages, particularly for military veterans seeking flexibility with their hours. After serving their country, many veteran truck drivers can relish weekends, nights, or days off to spend quality time with their loved ones. What’s more, some drivers can take their family or pets along for the ride, which is especially thrilling for kids.

Apart from spending time with family, trucking jobs for military veterans enable drivers to explore some of the most stunning parts of the country, including snow-capped mountains, major cities, and the iconic Iowa 80 mega truck stop.

CDL jobs are an excellent choice for veterans as they typically offer good salaries, sign-on bonuses, job security, and various other benefits. Moreover, they provide ample opportunities for career advancement. Among the many job options available to veterans after their military service, CDL jobs are one of the best for both them and their families.

In addition to the undeniable benefits of a career in truck driving for veterans, there is another crucial aspect to consider. The transportation of goods across the country is an essential aspect of our economy. Without truck drivers, this would not be possible. Much like our nation depends on the military for security and protection, we also depend on truck drivers to keep our economy thriving. It is gratifying to know that you play a crucial role in the functioning of this entire country.

Why Veterans Should Consider a Truck Driving Career

Military veterans have a natural edge when it comes to truck driving careers. The skills learned in the military, across various branches and roles, can be effortlessly applied to truck driving. With a successful military career, you most likely already have the traits that make for a great commercial truck driver. Don’t be surprised to realize how much potential you have in this line of work.

Work Environment

Truck driving careers offer a unique blend of independence and camaraderie. Drivers enjoy the freedom to choose their own hours and income while also being supported by their carrier and a tight-knit community of fellow drivers. With the potential for high earnings, a career in truck driving is an attractive option for veterans seeking a fulfilling and flexible career path.

Skills and Requirements

Truck driving demands a thorough understanding and adherence to rigid government safety regulations and company policies, which include mandatory rest periods and defensive driving practices. Adhering to these guidelines is essential for truck drivers to enjoy a long, prosperous career. Most veterans already possess the fundamental skills that trucking companies seek during intensive training and field experience, such as situational awareness, dependability, leadership, management, and teamwork. Furthermore, disciplined and committed military veterans won’t have any trouble acquiring specific driving skills through CDL training and driver orientation.

Waive the skills test!

Veterans with significant military driving experience may be eligible for a skills test waiver, and those with a CDL from their time in the military can start their driving career with a higher pay rate.

Job Security

Veterans seeking job security, a steady income, and retirement options should consider a truck driving career. Your talents are in high demand. It’s an excellent career transition option for retired veterans with the added benefit of company benefits.

The trucking industry needs skilled and dedicated drivers. Fortunately, military veterans possess the qualities and capabilities that make them ideal candidates for a successful career in truck driving. With the added benefits and support available to veterans, this path offers a promising and fulfilling option for those seeking a new direction.

ultimate guide to truck driver recruiting

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

Get the Ebook

Revving Up Your Hiring Process: 3 Expert Tips

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In the fiercely competitive world of trucking, it’s the drivers who hold all the cards. They have the luxury of choosing between various carriers, weighing up pay, benefits, and home time. And when it comes to getting that next paycheck, they want to be hired fast. The carrier that can convert prospects to drivers the quickest holds a distinct advantage. Enter lead velocity – the measure of how swiftly you can turn applicants into new drivers. With so many carriers vying over a limited pool of drivers, you don’t want to lose out to the competition simply because they moved faster than you. Here are three expert tips to help you turbocharge your hiring process.

Tip 1: Prioritize Your Efforts on the Cream of the Crop

As a trucking recruiter, you’re constantly inundated with prospects. However, only a small percentage of them will ultimately convert into drivers for your fleet. It’s crucial to focus your efforts on the cream of the crop and avoid wasting precious time on unqualified candidates. Don’t risk losing the best drivers to other carriers because you’re bogged down with unproductive work. Prioritize your limited time and energy on the top prospects by using automated methods like landing pages and ranking systems to help you identify the most promising candidates.

Maximize your lead-to-hire potential by utilizing landing pages and automated methods to screen top candidates efficiently. Lead ranking is a must-have tool to ensure that you focus on the cream of the crop and avoid losing top talent to competitors. Don’t waste precious time on unproductive leads that won’t convert to drivers – prioritize your energies on the most promising candidates.

Tip 2: Automate the Process

Streamline your hiring process by automating paperwork, including DOT applications, release forms, I-9, W2, and other new-hire forms. Instead of wasting hours filling out paperwork, drivers can complete them in just 20-30 minutes with electronic forms that are easily accessible on the go. Make sure to choose mobile-friendly forms to avoid losing potential hires due to technical difficulties. By automating the less glamorous parts of the hiring process, you can focus on building personal relationships with drivers during orientation. If you automate certain steps, it frees up that time to spend one-on-one with the drivers during orientation. Take advantage of the face-time with drivers to build relationships in-person, instead of asking them to complete forms that take an hour.

Tip 3: Lead Efficient Orientations

One of the reasons the lead to hire process may take too long for drivers is because of long or delayed orientations. Of course, it’s risky to just breeze through orientation. That time is crucial for onboarding as drivers need to be welcomed to the organization, learn about the culture, meet their dispatchers, and learn more about the company. One trick to getting around this is to offer more frequent orientations so that the soonest one beats out other carriers.

Make sure to offer orientation a few times a week to meet the schedule needs of your new hires

Offer flexibility with orientation schedules to accommodate the needs of your incoming drivers. To save time, consider moving some training items to an online learning system, allowing drivers to complete some learning materials from the comfort of their own homes. By automating these less exciting parts of orientations, you can maximize the value of in-person interactions and make the orientation process shorter. This approach ensures that drivers receive the necessary onboarding while minimizing the time they spend on paperwork.

 

ultimate guide to truck driver recruiting

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

Get the Ebook

How to Handle Staff Changes on Your Recruiting Team

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recruiting teamStaff changes are always difficult, no matter what industry or company you work for. Whether you’re dealing with one of your best recruiters leaving the company or trying to train a brand new recruiter on how the trucking industry operates, these situations can have a dramatic impact on your department if not handled correctly. If your recruiting team has recently undergone changes, here are some tips on how to keep the disruption to a minimum.  

When a Recruiter Leaves

Make an Action Plan

The worst thing that can happen when a recruiter leaves your company is for them to have been handling some important responsibility, and for no one to know what to do once they’re gone. 

If you’re in a situation where a driver gives you two weeks’ notice, have them use those two weeks to take stock of all the things they do. If there’s some responsibility they handle that no one else on your team does, have them create process documents and tutorial videos for them. Then you can work with the recruiter to come up with a plan for who will take over those responsibilities in the interim while you try to replace them.  

Conduct an Exit Interview

We’ve talked at length about the importance of conducting exit interviews for drivers who are leaving your organization, but the same is true for recruiters.  

If possible, you always want to find the reason why they’re leaving your organization. It could be as simple as a big increase in compensation that you’re not willing or able to match. Other times, it could be because of the culture of the team, unrealistic (as they perceive them) recruiting goals, or disputes with individual team members.  

Sometimes reasons that the recruiter presents may be part of “he said, she said” drama, but other times it could indicate a big problem in your team that could cause over recruiters to leave as well. No matter what the reason is, it’s important to learn what it is and investigate it quickly.  

When Bringing in a New Recruiter

Make Responsibilities Known Early

Have you ever started a job, only to find after your introductory meetings that you have no idea what you’re supposed to be doing? This happens far too often in many workplaces, and especially recruiting.  

Make sure that from the start, your recruiters understand their what their job functions and responsibilities are. This doesn’t mean that they have to be perfect at their jobs off the jump, but they shouldn’t be wondering two weeks in, “Is this my job or someone else’s?” 

Keep Mentoring, Even After Training

Recruiting is a difficult job normally, but recruiting in the trucking industry presents an even bigger challenge. Truck drivers, especially experienced ones, are savvy job seekers who will want to know that the recruiter they’re talking to knows their stuff.  

Drivers may ask technical questions that have to do with runs, home time, or the equipment itself that recruiters most likely won’t know the answers to without at least a few months to a year’s experience. While this situation can’t be avoided, you can make it easier for your new recruiters by making sure you’re always available to help in these situations.  

A good exercise is to ask your recruiters to make a note of any technical questions they didn’t have an answer to. Then you can hold a weekly meeting where you go over these questions and the ideal answer to them. If you’re short on time, this can also be done via an email blast to the department.  

Another way to show new recruiters that you’re a mentor to them is by taking calls with drivers in front of them. Training is great, but hearing an actual recruiter talk to a real driver is a great way to mentor your new recruiters and show that you’re one of them, and part of a team; not just their supervisor. 

Staff changes can’t be avoided. What can be avoided is having a lapse in productivity because of a staff change. Keep these tips in mind the next time there’s a new or exiting recruiter in your department, and you’ll be fine.   

Comprehensive CDL Recruitment Solutions

Ready to start recruiting the right drivers? Our solutions experts are happy to answer any questions and show you how Drive My Way uniquely approaches CDL driver recruitment.

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Not Hiring Truck Drivers? Don’t Let It Stop Your Recruiting

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hiring truck drivers

Recruiting is all about building, maintaining, and nurturing personal relationships. In this uncertain time, there’s one counterintuitive rule to remember. Even if you’re not hiring truck drivers, keep recruiting. Doing so will help you smoothly transition back to hiring drivers when your fleet is back to normal. 

Maintaining your recruitment efforts may seem like the last thing you’d want to do when you’re downsizing. Don’t be lulled into complacency. If you only focus on your plans for the next few weeks, you will be too late. Continuing to nurture your pipeline is critical to your company’s long-term health, but your strategy may have to change as a result of the global health crisis. Uncertain times require improvising, adapting, and overcoming obstacles. When you’re not actively hiring truck drivers, focus on building relationships in your recruitment pipeline. Here are a few best practices.

1. Don’t Lose Interested Applicants

As HR professionals know all too well, recruiting isn’t a faucet that you can turn on and off. Leads that are not consistently nurtured will turn cold and disengage. Even when you’re not hiring truck drivers, it’s important to develop your relationships for future employment.

Consider that consumers typically take three to nine months to make a decision. In this case, your jobs are a product, and applicants are your consumers. Most people spend the majority of our waking hours at work, and making a job change is a really big decision.

It’s too early to predict when freight demands will increase and hiring will resume, but you need to be ready. Continue to build a relationship with interested drivers. Found out what is important to them and whether you are a good fit. Then, when the time comes to bring in drivers, you’ll be prepared to quickly fill your open positions.

2. Stay Visible

Dee Sova from Prime Trucking

Example Campaign from Drive My Way

It’s important to stay top of mind for drivers even if you’re not hiring right now. While more drivers are in the market for a new job now, the competition remains very high for experienced, high performing drivers with exceptional safety records. A lull in recruiting is a good time to promote marketing campaigns. Highlight your current drivers with tasteful video campaigns.

There is no better endorsement for being a great place to work than one from current drivers who are happy that they joined and chose to stay. You can also take advantage of social media trends like #thankatrucker. Provide resources for current and prospective drivers to increase brand awareness and strengthen ties to your company. 

As a recruiter, it’s important to keep your energy high even when working from home. Continue making calls to drivers. Cultivating relationships in a hiring slowdown will make you an obvious choice when drivers are changing jobs in the future. Drivers are not shy about sharing their experiences with others. Employers will be remembered for the actions they took and how they treated drivers during this difficult time. 

3. Fine-Tune Your Message

With uncertainty rippling through the trucking industry, clear, positive communication is more important than ever. As a fleet, the best strategy is to be transparent about your position.

If you are not hiring new drivers, be honest with applicants. Even if you are not able to offer jobs right now, be a resource to drivers.

In recruitment conversations and all other company messaging, strive to acknowledge the current hardships, be authentic, and offer valuable, curated information that drivers can use. This is also an opportunity to optimize your outreach with video campaigns and a mobile-friendly interface. Setting the appropriate tone helps drivers respect and relate to your brand and will foster relationships with potential hires. 

4. Seek Out Opportunities That May Be Available in a Few Months

A hiring lull is the perfect time to look toward the future. The strategic recruiting plan that you laid out in early 2022 may or may not be the right fit for your company going forward. As you approach hiring for 2023 and beyond, do you anticipate your hiring needs changing? What is different about the drivers you need to recruit and how will your company meet those demands? Use the Drive My Way Ultimate Guide for Truck Driver Recruiting to create a comprehensive recruitment plan for the months ahead.

It is more important than ever to understand what drivers prioritize in a job.

Previously, drivers may have been asking for local jobs or flexible rider policies. Now, their focus may be on PTO policies for sickness or your truck cleaning standards. Listen carefully to what drivers are looking for and shape your marketing and recruiting efforts accordingly. This recruitment slowdown is also a great time to offer operations experience to recruiters to help your whole team align with current drivers’ experiences. Pairing a recruiter with a dispatcher or terminal manager may give them a perspective on drivers’ needs.

5. Prepare for Continued Remote Processes

Slowly but surely, companies are re-opening and finding a new normal. The widespread shutdowns due to COVID-19 will continue to ease, but the effects of the pandemic are likely to linger for far longer. With millions of Americans becoming remote workers overnight, virtual recruiting and onboarding have become the norm for many companies. Even as restrictions on in-person work environments are relaxed, prepare to manage your candidate lifecycle virtually.

While the circumstances have caused us to adapt and be distant, that does not mean that we have to lose the personal connection. In recent years, several companies, including Luma Brighter Learning, have started offering online Learning Management Systems (LMS) for onboarding truck drivers. It’s a strategy that is effective for both companies and drivers. We spoke with Luma Brighter Learning CEO, Gina Anderson, and she shared her perspective on why synchronous online learning is a great option for trucking fleets.

“The carriers are saving time, they’re saving money, they’re becoming more efficient, and they’re making their drivers happy.” Gina continued, “There’s not one way to train people. That’s why it’s so valuable to be able to provide mixed methods of training [using platforms like Luma]. You don’t have to get rid of synchronous (same-time) training — you can do it online. Drivers can learn any time, any place.”

Gina Anderson went on to add that it’s no longer a question of whether or not to implement online learning systems for drivers. Drivers still value real-time connections with peers, mentors, and trainers, so companies should be asking themselves how to make virtual onboarding possible. Asking drivers to complete the basics in a synchronous online environment is a cost-effective strategy to streamline your onboarding process while still complying with social distancing restrictions and engaging your driver community.  

ultimate guide to truck driver recruiting

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

Get the Ebook

How to Incentivize Recruiters to Recruit for Retention

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recruit for retention
Many companies, either intentionally or inadvertently, incentivize driver recruiters to prioritize hires above all else. In some cases, this is an effective short-term solution but often, it does not hold companies in good stead in the long run. Instead, recruit for retention. Lowering driver turnover can dramatically save recruiting costs because there are fewer drivers to replace. Strong driver retention also improves company culture and driver satisfaction. While they may occupy different line items on the budget, recruitment and retention are points along the same spectrum. In your fleet, take concrete steps to incentivize driver recruiters to recruit for retention.

Analyze Your Current Structure

truck driver recruiter

The first step to incentivizing driver recruiters to recruit for retention is to assess your existing program. Frequently, recruiters are incentivized for fast hires. Bonuses based on achieving a set number of hires in a specific time frame or rewards based purely on hiring numbers are just that. When recruiters are put under extremely tight deadlines, this exacerbates the problem. Recruiters are likely getting lots of drivers through the door, but that does not necessarily mean those drivers are highly qualified or likely to stay. 

In addition to analyzing the incentivization structure for recruiters, take time to observe several recruiting conversations. How are recruiters connecting with potential candidates? What questions are they asking drivers? Are they taking the time to understand what these drivers are looking for in a job? The personal touch of a driver recruiter can make a big difference in first impressions. Recruiting for retention may require retraining driver recruiters to approach conversations with candidates as relationship-building opportunities.

Change the Reward Target

Once you have a clear view of your existing recruitment incentivization structure, decide whether you are effectively prioritizing retention. If not, determine the necessary changes to make retention the goal. 

One of the most common ways to incentivize recruiters is through a rewards system. Rather than rewarding recruiters for hires, consider distributing rewards only for new drivers who stay at least 30 days. If you feel a longer time period is necessary, try 60 or 90 days. Drivers often leave because of unmet expectations. So, encouraging recruiters to prioritize retention necessitates that they vet drivers carefully and clearly communicate job expectations to reduce quick turnover.

Drivers often leave because of unmet expectations. Encourage recruiters to be candid and transparent to better recruit for retention.

To ensure follow-through from recruiters, consider asking for notes about each driver’s future plans. This requires recruiters to ask each driver about their long-term priorities as well as the immediate qualifications needed for the job. Remember, even though many companies incentivize recruiters with financial rewards, there are other options. Vacation time as well as internal or external recognition are also significant motivators for many recruiters!

Train Recruiters From the Start

trucking recruiter on phoneFrom the moment of onboarding, driver recruiters should be trained to look at recruiting as a long game. Explicitly tell recruiters that the company’s mission is to minimize turnover and maximize retention of quality drivers. Train everyone who works closely with drivers to recruit through conversations to foster strong relationships. This may be a change from previous jobs that focused exclusively on hires, so it’s important to continuously reinforce recruitment for retention in both words and actions. 

After you make any necessary changes to the incentivization structure and train drivers to recruit through conversations, you are ready to revamp your recruiting – almost! As you restructure incentives, make sure you are setting recruiters up for success. Even the best recruiters cannot boost driver retention for poor jobs.

Drivers want jobs that meet their financial and home time needs, are a good fit for their skills, and have a company culture of respect. Without these components, recruiters are fighting a losing battle. To incentivize driver recruiters for retention, change the reward targets, train recruiters to have conversations, and make compelling job offers. 

ultimate guide to truck driver recruiting

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

Get the Ebook

How to Become a Better Driver Recruiter

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How to Become a Better Driver Recruiter

Being a recruiter in any industry is challenging, but recruiting in the trucking industry is an especially difficult task. The jobs that you’re filling are tough, drivers are scarce, and the old ways of recruiting don’t work like they used to. All of this can make being a driver recruiter seem like too big of an uphill challenge, but it’s very possible to find success in this position.  

If you’re a recruiter who’s overwhelmed, and looking for a new approach to driver recruiting, here are 3 tips to becoming a better driver recruiter. 

1. Know the Answers

When speaking with driver candidates, be sure you’re an expert on your company and the particulars of the job. Know what the day-to-day will look like and give honest answers. Don’t sugarcoat things if you know that your company might not have the world’s best benefits or if the pay might not be at the top of the scale.  

If a driver ends up asking you a technical question that you don’t know the answer to, never guess or say something you think might be right. Always tell them something along the lines of, “I’m not sure, but I can get back to you ASAP with an answer.” Drivers understand that not every recruiter will know all the details about a job as complicated as truck driving. especially if they relate to equipment or maintenance. Consulting your team then reaching back out to the driver with the answer that’s 100% correct is always the best policy. 

As the first one to communicate with a driver candidate, you’re in a position to be the best advocate for your carrier. Be knowledgeable, truthful, and you’ll find that drivers who choose your company will stay longer.

2. Have a Plan

This may sound obvious, but you’d be surprised how many recruiting departments lack a cohesive plan for how to bring drivers into their organization. While each hiring plan will vary from carrier to carrier, all of them should have two things in common. They should be measurable and repeatable. 

If you’re just getting started, map out all the actionable steps in the hiring process from start to finish. This should include posting jobs, interviewing candidates, doing background checks and everything else associated with the hiring process.  

Next, decide on a timeframe for each of these steps. Should the interview process take at most two weeks, three weeks, or a month? Each carrier is different, so it’s up for you to decide.  

Throughout the process, you should be measuring key performance Indicators, or KPIs related to your hiring performance. A few common ones in HR and recruiting are Cost Per Hire and Time to Hire. Measuring these KPIs is the only way that you can track your performance as a recruiter and get better. 

3. Leverage Automation

driver recruiterIf one of your biggest issues as a recruiter is that drivers are slipping through the cracks, or you don’t have the time to reach out to all the qualified drivers you can, then automation is the answer.  

Automation tools like applicant tracking systems will help you eliminate time-consuming manual processes like reaching out to a large number of drivers at once, collecting VOEs and performing background checks. This will free up time so you can do what you do best; make connections with driver candidates. Do some research on automation partners that fit your budget and who are devoted to making the life of a driver recruiter easier. 

Bonus Tip – Utilize a Recruiting Partner

Aside from finding a partner for automation, consider working with a company that can help you find the best matches for your open jobs. Drive My Way is a next generation recruiting marketplace that matches truck drivers with jobs based on their qualifications and personal preferences.  

We’re making truck driver recruiting personal again by creating meaningful connections for employers to turn into lasting relationships; just like we did with Argos USA. We’re ready to help you put together a plan that best fits your needs, and help you recruit drivers that are the best fit for your open positions.  

Comprehensive CDL Recruitment Solutions

Ready to start recruiting the right drivers? Our solutions experts are happy to answer any questions and show you how Drive My Way uniquely approaches CDL driver recruitment.

Request a Demo

4 Tips for Successful Communication with Drivers

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communication with drivers

Whether you’re recruiting new drivers to your carrier or interacting with those who have been with you for years, communication is important. Successful communication with employees is crucial for any company’s success but comes with unique challenges for trucking carriers. 

The nature of the job is that drivers will be on the road most of the time and communication rarely takes place in-person. To complicate matters, there is often a difference in culture between managers and drivers. That’s not to say that good communication is impossible for carriers, just that it takes a little more work than it would for your average company. Keep these 4 tips in mind if you want your carrier to have strong communication with drivers.  

1. Be Curious and Understanding

The most important part of strong communication with drivers is good listening. This means you actually take time and effort to hear drivers’ concerns and then address them. Good listening isn’t just reactive. Don’t just wait for drivers to come to you with their concerns. Be curious enough to inquire about their needs and questions. 

If you’re recruiting a new driver, you know which factors they are likely considering, so address them proactively. Ask questions centered around their home time, benefits, and compensation needs. If you’re getting feedback from current drivers, be curious about their preferences about type of haul, type of run, work schedule etc.  

Good listening is only the first step. Once you’ve talked to different drivers to see if you can find any patterns in what they’re saying. Are we not keeping our promises around home time? Is there a certain dispatcher that multiple drivers are having an issue with? Once you’ve nailed down the issues, you can make an action plan for how to address them.  

2. Know When to Call or Video Conference…

semi truck amenitiesSometimes, the medium is the message. Choosing the proper communication method can make the difference between having successful conversations with drivers or leaving them frustrated. Some issues are too long or complicated to discuss over text or email. Calling drivers’ cell phones is the most popular way to communicate with drivers for a good reason. 

Most drivers will carry their phones with them 24-7, so if you need to deliver some quick but important and time-sensitive information, this is the way to go. 

You can be brief and to the point, while also delivering the personal touch. Same thing holds for job prospects you’re trying to recruit—you can quickly touch base about some details and leave a strong impression in their minds. 

Speaking of the personal touch, consider requesting video conferences for added face-time. It’s tough to get an in-person meeting with drivers or job candidates if they are on the road. Using videoconferencing is the next best thing. It will also preserve important non-verbal cues like eye contact and body language. Video interviews are also becoming a popular alternative to phone interviews. Save this for important and longer conversations that could use the added human touch of face-to-face interaction.

3. …And Know When to Text or Email Instead

Knowing is half the battle. Sometimes, text or email is a better platform for communication. You don’t want to send a lengthy message over text. It’s best for short and sweet messages which are time-sensitive. Messages over text won’t require much elaboration or the personal touch to smooth things over. 

It is usually best when it’s a follow up to an ongoing conversation rather than springing up something unexpected. Don’t text as the first method of contact to job candidates—it’s just too impersonal! Your job prospects will want to feel like you’re making the effort and that they are worth a phone call. On the other hand, you can text to set up a phone call or ask someone to call back to discuss further details. Texting also gets around network coverage issues or background noise, because the message will go through eventually. 

Reserve email for the most important and lengthy messages. Usually, email is best for sharing critical documents like job applications, contracts, insurance policies etc. Sometimes email can also be better than a phone call if you want to keep record of what was agreed upon. Human memory is fragile, and two people may remember different things from the same phone call. Having the written documentation available makes things less ambiguous.

4. Treat Drivers with Respect and Build Trust

This one cannot be overstated. None of your communication strategies and methods are going to work if drivers don’t feel that you’re treating them with respect. 

It sounds like a no-brainer, yet this is one of the biggest complaints that drivers have—management doesn’t treat them with respect. 

If you’re a recruiter making a first impression, this is even more important. Be careful not to speak too hurriedly, or as if you’ve been stressed or anxious just before the interaction. Friendly and respectful communication is more engaging and will make a better impression. 

Even if you’re interacting with drivers who have been with your fleet for years, you should always speak to them as if it’s that very first time. 

Strong communication with drivers takes time and consistency. A relationship with your drivers is just like a relationship with anyone else- you build more trust if you keep communicating honestly and clearly over a long period of time. Always being respectful, curious, and understanding in your communications with drivers will lead to a better working relationship, which in turn leads to better retention numbers, and an overall better image of your company in the industry. 

Treat drivers with respect, build trust over the years through good communication, and the payoffs for your carrier will be enormous. 

ultimate guide to retaining truck drivers

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

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5 Ways to Increase Retention of New Truck Drivers

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truck driver retentionTruck driver retention is a well-documented problem in the trucking industry. Carriers are finding it harder and harder to retain qualified drivers after they’ve joined their fleet. The problem is even worse in the first few months, as that’s when drivers are the most likely to leave. Here are 5 ways that carriers can increase the retention of drivers during the first year.  

1. Perform Exit and Stay Interviews

stay interviewIf you’re experiencing a high turnover of new drivers, the most important thing to do is figure out why. And the best people to ask? The drivers who are leaving. 

If you’re not already, consider conducting exit interviews. An exit interview is a conversation with a driver who is planning on leaving your carrier. The exit interview is usually done on the driver’s last day or week but can also happen shortly after they leave the company.  

Exit interviews are used to understand the reasons that drivers are choosing to work elsewhere. These reasons may be related to compensation, benefits, home time, schedule, equipment, route, type of haul, company culture, leadership, or anything else.  

After you’ve conducted a few exit interviews, you can begin to look for patterns and then make an action plan for how to address the situation. But conducting exit interviews is not always possible. A driver may choose not to participate, or they may have ghosted your carrier altogether so you’re not able to arrange one.  

That’s why it’s important to conduct stay interviews as well. These are interviews you do with drivers who have been with your carrier for a long time, usually at least a year. These interviews are very similar to exit interviews, but instead of asking “Why are you leaving?”, you’ll be asking drivers what it is about your carrier that makes them want to stay. 

Exit and stay interviews are just two ways to collect driver feedback, which is arguably the most important thing that a carrier needs if it’s serious about increasing their truck driver retention.

2. Have a Rewards/Incentive Program

Everybody wants to feel appreciated at their job, and everybody likes to have tangible goals that they can work towards and achieve. This is the guiding principle behind having awards and incentive programs in the workplace.  

For new drivers, having a robust awards/incentive program can be a great way to make them feel like a welcomed and important player in your organization, and not just another number. 

There are a few different types of rewards and incentive programs that you can implement if you haven’t done so yet. Visit our blogs on the topic for more information.  

3 Truck Driver Incentive Program Ideas 

How to Have a Great Truck Driver Award Program

3. Improve Fleet Amenities

semi truck amenitiesUpgrading the amenities for your fleet of trucks can be a costly venture for organizations. However, carriers should consider that the increased truck driver retention that comes from offering amenities might be worth the initial investment, especially if you have a lot of OTR/Regional drivers.  

Fleet amenities are anything that makes your drivers’ lives easier and more comfortable on the road. This can include anything from better seating to premium radio subscriptions and appliances.  

If you already have amenities in your trucks, consider taking a poll of your current drivers to see what other amenities they’d most like to see next. In addition to giving them more comfort, you’ll be showing that your carrier is actively listening to their feedback.

4. Give Drivers the Whole Picture Before They Start

Turnover isn’t always a product of a driver simply getting a better pay package somewhere else. Sometimes, drivers leave because they feel they’ve been misled about what the position was before they came onboard.  

The vast majority of driver recruiters aren’t actively looking to mislead drivers. The problem comes when a driver recruiter is either misinformed themselves or doesn’t have the whole picture of the job they’re recruiting for.  

If you’re ever in doubt about a question a driver asks you, just tell them you can’t answer that right now and get back to them ASAP with the correct answer. That’s a much better alternative than having them come onboard and leave within the first three months because they feel they’ve been misled.  

5. Recruit the Right Drivers

Not every driver is a fit for every carrier, and that’s ok. Recruiting isn’t about finding any driver for the position. It’s about finding the right driver for the position.  

During the interview process, make sure you’re not just asking questions about qualifications and experience. Ask questions around what the driver is looking for in their next position and let them know what your carrier is looking for, so you can find out if the position is the right fit for both sides.  

If you’re interested in learning more about what kinds of questions you should be asking during interviews, you can view our blog on the topic.  

Also, consider partnering with a recruiting partner like Drive My Way. Instead of focusing on quantity and how many “leads” you’re getting, we put an emphasis on matching your carrier only with the drivers who have expressed interest in your position. This way, you’re not wasting your time sifting through hundreds of unqualified and disinterested driver candidates that will only add to your turnover numbers. 

Comprehensive CDL Recruitment Solutions

Ready to start recruiting the right drivers? Our solutions experts are happy to answer any questions and show you how Drive My Way uniquely approaches CDL driver recruitment.

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5 Things Wrong With Your Truck Driver Advertising (And How to Fix Them)

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truck driver advertising

Nine times out of ten, the recruitment process starts with advertising your jobs to truck driver candidates. With a tight labor market and high turnover across the trucking industry, carriers are starting to put an increased emphasis on this first part of the process. 

This issue is that many carriers either don’t advertise their jobs aside or have a dated advertisement process that isn’t bringing in the quality drivers they’d like. Here are 5 things wrong with your truck driver advertising and how to fix them.  

1. Not Including Driver Testimonials

You’ve boasted about your carrier’s benefits and perks on every possible advertising channel, but still aren’t getting many leads. Meanwhile, a competitor spends less on advertising but has stronger recruiting. What’s going on here? Most likely, they’re using driver testimonials are you’re not.  

A driver testimonial is a short video or quote from a driver where they talk about what they enjoy about working for your carrier. What makes these so important? Think about it from a driver’s perspective. Who are they more likely to believe: a fellow driver or a company? 

Peer recommendation is one of the strongest factors that can influence human behavior. That’s why your truck driver advertising should consistently include driver testimonials. These could be as simple as gathering quotes from your current drivers about why they like working for your carrier, or it can be as ambitious as compiling a short video of your drivers speaking freely on what they enjoy about the job.  

Here’s an example of a testimonial that shows some of the reviews that drivers left after using Drive My Way 

Aside from increasing the effectiveness of your job ads, driver testimonials can be used to build trust with drivers and leave you with a positive reputation. 

2. Using Only Print Media for Advertising

It’s not breaking news that print media is on the decline. While ads in newspapers and magazines may have been the primary advertising channel decades ago, readership has gone down significantly.  

While print media isn’t entirely dead, digital is definitely king now. If your carrier is still using print media as your main channel for job advertising, your first priority should be adjusting your advertising budget and resources accordingly.

3. Heavy Information Dumping

You’ve seen these ads everywhere: Ones with 20-30 bullets listing out every facet and minute detail of a job. But the more information available for prospective hires, the better, right? Think again. In that very early stage of the job search, driver candidates are usually just looking for a few pieces of key information so they can decide if they want to learn more about the position.  

While it’s important to make sure you’re including the most important information in your advertising, don’t make the mistake of clogging the ad with everything you can think of. Keep the most important information like CDL / endorsement requirements, pay, and route at the top of the ad and include details on benefits and equipment below.  

Take a look at our Truck Driver Job Description Template for more details on how to optimize the copy of your job ads.  

4. Not Utilizing Social Media

To simply call social media popular anymore is a gross understatement. It’s become so entwined with people’s lives that we almost can’t imagine life without it. This is why it’s important for carriers who are looking to reach more drivers through their job ads to build up a presence on these social media sites.  

But what does posting memes and pictures of your company events have to do with reaching more driver candidates? Think of it this way. A carrier that has built up a following of 3,000 drivers through their social channels can post a job ad and have it reach 3,000 drivers without spending a dime. For a carrier with no social media presence to get that kind of reach would cost serious money.   

For more information on how to build up your carrier’s social media presence, you can visit our blog on the subject.  

5. Not Partnering with a Job Distributor

Where the ad is placed is just as important as how it’s written. With hundreds of job boards and social media channels out there, it can be a pain to know where your time and resources are best spent to reach the drivers you’re looking for.  

Partnering with a recruiting platform like Drive My Way is the perfect way to get your jobs in front of qualified driver candidates.  We create customized advertising campaigns that reach drivers in the right place and the right time. Just like we did with Button Transportation, a family-owned and operated trucking company in California, that hired 10 new drivers within the span of just two months.   

Comprehensive CDL Recruitment Solutions

Ready to start recruiting the right drivers? Our solutions experts are happy to answer any questions and show you how Drive My Way uniquely approaches CDL driver recruitment.

Request a Demo