Entries by Elijah Larson

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How to be Proactive During the Driver Shortage

In today’s highly competitive market, transportation companies often face an uphill battle when it comes to recruiting and retaining qualified drivers.     The ongoing driver shortage has been especially impactful on traditional recruiting methods, amid a post-pandemic oversupply of carriers and record high turnover rates.     With the American Trucking Associations (ATA) projecting a driver […]

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What Does It Mean to be Driver-Centric?

In a rapidly evolving industry, the term “driver-centric” has emerged as a pivotal approach for truck driver employers and recruiters to attract top talent and decrease high turnover rates.     A driver-centric company prioritizes the needs, well-being, and satisfaction of truck drivers throughout every aspect of the recruitment and employment process. From the initial application […]

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The Importance of Brand Advertising

In today’s competitive market, it’s more important than ever to have a clear brand identity that is communicated in every social media post, job listing, and recruiting event.     Whether your company is looking to attract new talent, find different suppliers, or simply stand out among the competition, brand advertising is essential to creating and […]

What is Digital Freight Matching?

The chances are that if you’ve worked in the trucking industry within the past few years you’ve heard of digital freight matching.     This fast-growing integration of technology with traditional freight matching methods has caught on quickly and proved to be more than just the newest trend in transportation and logistics. Digital freight matching (DFM) […]

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2024 Outlook: State of the Industry  

After two years of post-pandemic global supply chain disruptions, the ongoing driver shortage, and rising fuel prices, experts in the field forecasted a gradual recovery in freight and some growth as volume returns to pre-pandemic levels. An increase in consumer spending was expected to impact demand, however economic uncertainty continued to be a concern.    […]

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Looking to Diversify Your Candidate Selection Pool? Here’s How

In today’s highly competitive market, there’s no “one size fits all” approach to recruiting and retaining qualified truck drivers.     Recruiters must be willing to explore a variety of strategies and sources to find top talent and build strong, reliable teams. By increasing the scope of your recruiting efforts and demonstrating your commitment to the […]