Entries by Elijah Larson

Ensuring Freshness: The Challenges of Produce Trucking and Cold Chain Management

When it comes to transporting fruits, vegetables, and other perishable items, timing and temperature control are everything.     Unlike dry goods, produce is incredibly sensitive to changes in its environment. That’s why cold chain logistics, the system of storing and transporting goods within a temperature-controlled supply chain, is so vital to the produce industry.     […]

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Leveraging the Strengths of Drivers at Every Age: Maximizing Your Team’s Potential

In the trucking industry, a diverse workforce brings a wide range of strengths that can benefit companies in multiple ways.     Drivers from different age groups offer unique perspectives, skills, and experiences that, when properly leveraged, can lead to improved efficiency, retention, and overall success. By understanding and utilizing the strengths of drivers at every […]

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Upcoming Changes to the National Motor Freight Classification (NMFC): What You Need to Know

The National Motor Freight Traffic Association (NMFTA) has announced major updates to the National Motor Freight Classification (NMFC) system, set to take effect with Docket 2025-1 on July 19, 2025. These changes are designed to modernize freight classification, improve accuracy, and simplify the process for shippers and carriers in the less-than-truckload (LTL) industry.    Understanding […]

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How to Use Data and Analytics to Improve Your Recruiting Process

In today’s competitive trucking industry, finding and retaining qualified drivers is more challenging than ever.     Many trucking companies face persistent driver shortages, high turnover rates, and increasing operational costs. To overcome these challenges, data and analytics can provide valuable insights that help refine and enhance the recruiting process.     Ready to learn more? Keep […]

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Managing a Multi-Generational Workforce in Trucking: Strategies for Success

The trucking industry is experiencing a generational shift, with Gen Z and Millennials entering the workforce at a growing rate, while older, experienced drivers remain a vital part of fleets across the nation.     Managing a multi-generational workforce presents unique challenges, from differing communication styles to varying expectations for job benefits, technology, and career growth. […]

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How Trucking Companies Can Improve Their Reputation and Stand Out in the Industry

A strong reputation is essential for carriers looking to attract and retain qualified drivers, maintain positive customer relationships, and secure long-term success.     In an industry where word-of-mouth and online reviews carry significant weight, a tarnished image can lead to high turnover, difficulty in hiring, and lost business opportunities. However, with intentional efforts and strategic […]

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Promoting Professional Development Opportunities for Drivers 

In today’s competitive trucking industry, retaining qualified drivers and attracting top talent are persistent challenges for employers.     One proven strategy to address these challenges is promoting professional development opportunities for drivers. By offering structured career advancement programs, companies can boost driver satisfaction, foster loyalty, and position themselves as desirable employers in the industry.     […]

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Creating an Engaging Driver Referral Program

Driver referral programs have become a cornerstone for many trucking companies aiming to recruit and retain high-quality drivers.     By leveraging the network of existing drivers, companies can not only fill positions more efficiently but also create a sense of community and trust within their workforce. However, not all referral programs are equally effective.     […]

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Bridging the Gap: How Motor Carriers are Helping Candidates Meet Hiring Qualifications

The trucking industry is no stranger to workforce challenges. From the ongoing driver shortage to an aging workforce and increasing regulatory requirements, carriers are constantly looking for ways to bridge the gap between job seekers and the hiring qualifications they need to meet.     As the talent pool continues to evolve, many motor carriers are […]