
Let’s face it, recruiters have their work cut out for them. With so many trucking companies and fleets to choose from, it’s a challenge to stand out and attract the attention of job prospects. At Drive My Way, we understand the importance of getting it right. Here are seven factors that many drivers consider when deciding where to work.
1. Pay
Well, well, well, no surprises here. Type and amount of pay is the number one reason why CDL truck drivers consider a job. And many drivers say this as their top priority. Truckers have a keen eye for a bad deal, so if your company is offering them less than the industry average, they’ll be understandably skeptical. Apart from salary, drivers also look for opportunities for raises, bonuses, and overtime rates. And if they’re driving specialty or unusual hauls which are more dangerous, they’ll expect those to pay better. So, if your company isn’t paying drivers competitively, they’ll have no qualms about hopping over to one that does.
2. Health Insurance
When it comes to choosing a CDL job, drivers don’t just consider the paycheck. A comprehensive benefits package, especially health insurance, is highly valued. Healthcare costs have risen dramatically in recent years, and drivers want coverage that meets their specific health needs. For those with families, ensuring that everyone is covered, especially for specific health concerns, is a top priority. Offering a range of insurance options with balanced factors like deductibles, co-pays, and co-insurance costs can help drivers find the best fit for their needs..
3. Retirement Plans
Retirement plans are a crucial consideration for CDL truck drivers when deciding where to work. With the average age of truck drivers being 49, many are only two decades away from retirement. Even younger drivers are proactive and start planning for their retirement sooner rather than later. In fact, retirement plans are a top factor for drivers when applying for a new CDL job.
However, many employers fail to enroll their staff in a default retirement plan, leaving drivers and other staff overwhelmed with making those decisions. To make the process easier for drivers, have an automatic opt-in policy with the option to opt-out or choose a different plan. Drivers understand the importance of saving for retirement, and showing them that you care about their future will make your company stand out in their minds.
4. Type of Run/Range
Trucker jobs come in various shapes and sizes. One of the most significant factors that differentiate them is the type of run and range that they offer. Not all drivers are interested in coast-to-coast travel. Certain drivers might prefer over-the-road (OTR) work. However, since OTR drivers spend less time at home and live out of their truck, they expect better compensation. Other drivers might like local or regional runs. It’s essential to understand your driver candidate’s preferences regarding the types of runs and ranges they’re interested in covering.
5. Type of Schedule and Paid Time-Off
When it comes to finding the right CDL trucking job, home time is a top priority many drivers. After all, the average driver works a grueling 70 hours a week and can go up to 8 days without taking a break. This tough schedule is especially challenging for drivers with families and children. While truckers understand that the job requires some sacrifices, they hope that these sacrifices aren’t unbearable. If a job’s schedule and PTO package don’t meet their needs, they won’t hesitate to explore other options..
6. Training and Development
Truck drivers may have some experience behind the wheel, but they value actual training and development opportunities. Providing company training and orientation can make drivers feel comfortable and foster a sense of belonging with the company. Research shows that employees who feel trained and groomed by the company are more loyal to that company. Professional development opportunities are becoming increasingly important to drivers. Making training and development a core part of HR operations can help recruiters make a strong case for drivers to work and remain with the company for many years.
7. Type of Haul
When it comes to choosing a CDL job, drivers frequently consider the type of haul as an important factor. Don’t underestimate the value of taking into account driver preferences and specializations in hauls, as this can lead to under-utilization of their skills. Keep in mind that certain hauls require special CDL endorsements or permits, so make sure your drivers are equipped with these. If they already have the necessary certifications, placement becomes all the more straightforward. It can be a challenge to determine which hauls should be assigned to which drivers, but asking about their skills and interests can make the process easier.







As we mentioned, drivers are already speaking to each other about your carrier. Your company already has a reputation, and you can’t override it by a referral program. Either your drivers believe you have a strong company and culture that
Many companies use incentives to nudge drivers into making referrals. Most of these incentives are monetary rewards, although they don’t have to be. As we learned in high school economics class, incentives matter.
It’s easy to think of referral programs as a waste of money if you haven’t used them before or measured their impact. Try to think of driver referrals as an investment into your
Comprehensive CDL Recruitment Solutions
Staff changes are always difficult, no matter what industry or company you work for. Whether you’re dealing with one of your best recruiters leaving the company or trying to train a brand new recruiter on how the trucking industry operates, these situations can have a dramatic impact on your department if not handled correctly. If your recruiting team has recently undergone changes, here are some tips on how to keep the disruption to a minimum. 



From the moment of onboarding, driver recruiters should be trained to look at recruiting as a long game. Explicitly tell recruiters that the company’s mission is to 
If you’re dealing with high application abandonment, try putting yourself in a driver’s shoes. Most drivers don’t want to spend their limited free time filling out lengthy and complex applications. In fact, this is usually
Since drivers spend most of their time on the road, they mainly search for and apply to jobs using their smartphones. In this mobile-first world, recruiters and fleet managers need to make sure they’re able to communicate and interface with drivers this way. Otherwise, you risk a large number of drivers abandoning your application.
While you, as a recruiter can create what you think is the most efficient, painless, and all-around great application experience, you won’t really know how it is until drivers start applying. Even when they do start, it can be hard to gauge what’s working and what’s not since gathering data around job application abandonment can prove to be difficult.


When speaking with driver candidates, be sure you’re an expert on your company and the particulars of the job. Know what the day-to-day will look like and give honest answers. Don’t sugarcoat things if you know that your company might not have the world’s best benefits or if the pay might not be at the top of the scale.
This may sound obvious, but you’d be surprised how many recruiting departments lack a cohesive plan for how to bring drivers into their organization. While each hiring plan will vary from carrier to carrier, all of them should have two things in common. They should be measurable and repeatable.
The first goal for any truck driver recruiter is to bring in the best drivers to their organization. The second is to bring those drivers in quickly and efficiently. We’ve talked about how important it is to keep drivers moving through your
Your recruiting team only has so many hours in the day, and sometimes those hours can get allocated to tedious, clerical tasks that aren’t directly related to hiring drivers. Using recruitment automation technology helps with those tasks so
Once you have a steady flow of driver applicants for your open positions, what’s next?
We know that recruitment automation can help you find driver candidates more quickly. But what about after you find them? Where can you continue to automate processes with your employees?
For the vast majority of the American workforce, their workday is fixed. Once their shift is over, they’re able to go home and spend their free time with their family and friends and sleep in their own bed.
For any carrier that is serious about not only recruiting, but retaining top talent, making a concerted effort to offer their drivers a quality work life balance is a must. This means not only offering a blanket home time policy but being flexible with the individual needs of your drivers.
“We pride ourselves on planning to have our regional drivers home every weekend, as is promised during the recruitment process. As a company, this is very important to us because our owner was a driver himself and understands how vital home time is for our drivers. Additionally, we do our absolute best to tailor home time to the needs of each specific driver, whether it be more/less home time, or being home on certain days of the week.”
“Our driver managers are trained to understand the importance of work and home life balance. We have programs in place to assure that our drivers get the home time they need. Driver satisfaction has always been important at ARD Trucking since the very beginning. We make home time one of our top priorities.”
No matter how good of a home time policy you have, OTR and Regional drivers still spend a lot of time away from home. A good way to make drivers feel more comfortable on the road is to let them bring a little piece of home with them, whether that’s by offering a Rider/Pet policy, or upgrading your
Giving drivers a quality work life balance is extremely important, but it’s only one piece of the driver 
“The holiday season, also known as peak season, is typically our busiest time of year. From Thanksgiving through New Year’s, our dedicated lanes usually double or triple in volume and frequency. We find ourselves doing multiple runs to the same locations per day to keep up with the extra freight that is being shipped. We also take on some new pickups/lanes that are seasonal only.”
