Entries by Kerry Marinchick

3 Tips for Recruiting Owner Operators

Recruiting owner operators to your carrier is a much different experience than recruiting company drivers. Owner operators have different values and personality traits than set them apart from most company drivers. They’re more independent, entrepreneurial-minded, and adventurous. Therefore, recruiting owner operators to your company is a whole different ball game from recruiting company drivers. So, […]

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Simplifying Truck Driver Pay

Truck driver pay is one of the biggest factors which candidates consider before accepting a trucking job. Carriers are aware of this, and recruiters scramble to offer the best salary they can to their drivers. But the driver pay numbers aren’t the only important thing to consider. Driver compensation rates have actually increased over the […]

3 Tips for Your Lead to Hire Process

Everyone knows the trucking industry is a driver’s market. Drivers get to choose between competing carriers which offer different pay, benefits, and home time. They will also likely choose whichever carrier presents them a good offer the soonest. Drivers will want to be hired soon to get that next paycheck. The carrier which can convert […]

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Is Your Trucking Equipment Helping or Hurting Drivers?

Attracting and retaining the best truck drivers requires many things from trucking carriers. Carriers compete over providing better pay, greater benefits, and more home time. There may be one factor which carriers are forgetting: the quality of their trucking equipment. Using the right equipment can increase driver satisfaction and improve your carrier’s efficiency. In fact, […]

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Brand Awareness: How It Attracts Great Drivers

Your company’s brand is one of your biggest assets in attracting and recruiting great drivers. Or, if your brand is weak, it’s one of your biggest liabilities. Sometimes trucking recruiters are so focused on providing better benefits than the competition, that they forget that their own unique brand is something others can’t compete with. Each […]

How to Overcome These Trends Impacting the Truck Driver Shortage

There’s nothing that keeps trucking recruiters up at night like the ongoing truck driver shortage. Without a doubt, it’s the biggest factor influencing the transportation industry. Truck drivers and carriers alike know that it is difficult to hire and recruit top drivers for retention when there is tremendous competition for a small pool of drivers. […]

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6 Ideas for Improving Driver Satisfaction

Recruiters know that truck driver satisfaction is essential to ensuring long-term retention. Sometimes, we naively believe that good pay, benefits, and home time are the perfect satisfaction recipe. A 2017 study by TruckersReport.com, along with software firm OdinText, showed that this isn’t the case at all! The study used text analysis to evaluate comments on […]