There are two main approaches to bringing in truck driver leads in the industry. The first focuses on sheer numbers. Cast as wide a net as possible and you’ll have dozens of potential leads to consider for open jobs. The second focuses on lead quality over quantity. This can be a more time-consuming and tedious […]
Recruiting great drivers is tough enough, but retaining top drivers is even tougher. While the driver shortage is the main obstacle to recruitment, turnover is the reason it is difficult to retain truck drivers. It’s no secret that the industry faces high turnover rates. According to some surveys, over 50% of newly hired drivers will […]
In an industry like trucking, it can always be difficult to find new talent. This is especially true given the ongoing driver shortage. Truck driver recruiters need to constantly use a mix of old and new tactics to search for, select, hire, and then retain qualified drivers. Here are some of the best ways to […]
As a recruiter, you get barraged with job applications. The ratio of job applications for each open position can be overwhelming for recruiters to deal with. Sifting through dozens of applications and remembering each and every candidate can be exhausting, not to mention time-consuming. Yet, it can be extremely helpful to contact truck drivers faster […]
What do truck drivers look for in jobs? What are the most important traits to them? These are the questions that pester recruiters in the back of their minds. Recruiters know that there is a driver shortage, and that truck drivers are looking for the best jobs they can find. If drivers aren’t happy then, […]
Given the continual driver shortage, truck drivers have many options in deciding which companies and fleets to work for. Recruiters need to constantly differentiate themselves from other firms when interacting with job prospects. Recruiters are constantly guessing about how much drivers will care about different factors when weighing job options. Data from Drive My Way’s […]
Just like any other employees, truck drivers consider a variety of factors when deciding which company to work for. Some factors are obvious, such as compensation and benefits. Some other factors may surprise you. As a recruiter, you may think that you’ve all but sealed the deal on a new candidate but then they end […]
Employee surveys are becoming a popular and strong way to measure the engagement and satisfaction with the job. A driver engagement survey can help employees understand performance and retention. Collecting data directly from employees also allows drivers to better communicate their goals and motivations. We surveyed our driver community on Facebook, and the majority of […]
Digital marketing is changing the landscape of how to effectively reach, attract, and convert drivers to a company. Today’s technology allows for new possibilities in marketing that were unthinkable only a few years ago. Using the latest digital marketing techniques can make it easier to reach more drivers, capture their attention, and start the recruitment […]
“Know your audience” is one of the key mantras of the business world now, regardless of which industry or market one is in. Truck drivers are the lifeblood of the transportation industry. They literally connect the industry’s different players together through the mobile nature of their workers. Knowing more about the average truck driver and […]
Drive My Way is making truck driver recruiting personal again, matching drivers with jobs they love, and helping employers recruit for retention.
