Entries by Kerry Marinchick

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6 Ideas for Improving Driver Satisfaction

Recruiters know that truck driver satisfaction is essential to ensuring long-term retention. Sometimes, we naively believe that good pay, benefits, and home time are the perfect satisfaction recipe. A 2017 study by TruckersReport.com, along with software firm OdinText, showed that this isn’t the case at all! The study used text analysis to evaluate comments on […]

New Hours of Service Proposed Rule: Here’s What to Know

You may have heard of the recent hours of service proposed rule by the Federal Motor Carrier Safety Administration (FMCSA). On Aug 14, the agency issued a long-awaited proposal intended to put more power back in the hands of drivers to make decisions about safety. The FMCSA has been working on the new HOS proposed […]

7 Distribution Channels to Consider for Truck Driver Jobs

Marketing your carrier’s jobs to drivers is an essential task for recruiters. We’ve written before about the importance of reaching truck drivers where they are. If you’re advertising in the wrong channels, drivers aren’t aware of the current job openings in your fleet. It’s important to work with a partner who understands the industry and […]


4 Ways to Increase Truck Driver Loyalty

When turnover is nearly 95% in the trucking industry, it’s tough to keep drivers over the long run. Add that to the shrinking pool of drivers available, and you have strong competition between carriers to keep drivers. Hiring and retention doesn’t need to be an arms race between carriers. Building truck driver loyalty from the […]

4 Tips to Improve Your Truck Driver Job Postings

Truck drivers are constantly bombarded with job postings and advertisements from different carriers. As a recruiter, your job is to reach as many potential drivers as possible and convert them into your fleet. This becomes extremely challenging when your job postings are ordinary and just like everyone else’s. You need more engaging content in your […]

4 Tips to Turn Your Fleet into Healthy Truckers

As an industry, truck driving isn’t known for offering the healthiest lifestyle. Between the odd schedule and the long hours spent behind the road, the job takes a toll on truck drivers’ sleep, diet, and exercise. The good news is that recruiters and fleet managers can help turn their drivers into healthy truckers. There are […]

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How and When to Use Technology to Recruit Truck Drivers

It seems that we can’t escape technology in our lives, especially in the workplace. As a recruiting professional in a challenging and fast-paced industry, you’ve probably read about how using the latest technology can help you recruit truck drivers. However, having a keen skeptical eye, you also know that using technology cannot solve all problems, […]

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4 Challenges Facing Trucking Recruiters

Trucking recruiters are invaluable to their carriers. Recruiters find and interview leads, identify top talent, send them job offers, and shepherd drivers through training and orientation. Without strong recruiters, truck driving jobs would remain unfilled and trucks would be sitting idle. Recruiters are especially important for a tough industry like trucking which faces unique obstacles. […]