Hiring Drivers? Read These 5 Important Tips to Set Realistic Recruiting Goals 

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Recruiting truck drivers can be tricky. With the ongoing driver and freight shortages, coupled with evolving hiring practices industry wide, it is important to have clear standards and policies that follow realistic and measurable recruiting goals.  

 

Every company has different hiring practices depending on fleet size and capability, so setting realistic recruiting goals is an important step for your company to find top talent who are the right fit for the job. Keep reading to find out Drive My Way’s 5 tips to set realistic recruiting goals that will take you from hiring to onboarding in no time.  

 

Understand and Define the Need 

How many drivers do you need? Do you know which drivers are necessary for each market? These are important questions to ask yourself when setting foundational goals in recruiting. If you set goals regarding how many drivers you need and the necessary qualifications, you will be able to assess if your sourcing strategy will provide enough candidates that fit the criteria needed for your company. This is why it is essential to know where potential candidates are looking for jobs or industry updates.  

 

It’s also important to understand why the opening exists to be able to create hiring goals. If a driver is retiring, how far in advance should you be looking for a replacement? If you’re anticipating growth within your company, how should this reflect in your hiring practices? Defining your company’s demand is an important step to creating specific and attainable recruiting goals.  

 

Set Goals on a Timeline 

Setting goals is a key part of working ahead of time and being prepared. The hiring process can take a lot longer than you anticipate. Background checks and drug clearing house processing alone can add days or weeks. Allotting extra time and being flexible when creating will help you remain on track and still be able to measure your success.  

 

Even with goals set, you should still start ahead. Strike up connections with potential candidates, even if the time isn’t right yet. You’ll thank yourself later for being proactive now, by networking with drivers who could be a fit down the road.  

 

Establish Clearly Defined Minimum Qualifications  

Save yourself time and money by setting recruiting standards specific to your company. Well defined hiring criteria will ensure that every candidate meets the basic requirements, so you can spend more time with these candidates to eventually find the perfect match. It’s also important to be up front about your minimum qualifications. For example, if your company requires hair-follicle drug testing and you mention this on the job posting, candidates may self-select out and save you both in the long term. 

 

You also can’t have unrealistic expectations for applicants. You might prefer drivers to fill out an extensive application, but in today’s competitive market, drivers tend to not fully complete applications until all their questions have been answered. Be sure to make job listings mobile-friendly, and don’t be afraid to reach out to candidates with partially completed applications or you could lose top talent by setting unattainable goals.  

 

Provide Goals with Incentives for Recruiters 

Providing recruiters with incentives is a smart move to encourage high hiring rates and team morale while achieving your recruitment goals. When doing this, it is also important to make sure to have goals measuring quality metrics and not just hiring volume.  

 

As potential candidates progress through the phases of the hiring process (sourcing, screening, interview and selection, background check, offer and acceptance, orientation and training), it is important to measure your conversion rates through each of these phases to ensure efficient and effective practices. Providing incentives for recruiters successfully bringing candidates through this process will help you achieve your goals while keeping your team invested in the company.  

 

Set Goals From Recruiting to Orientation  

You have to look at the total candidate experience. As a recruiter, the job isn’t finished until the driver has officially started, and retention is a key measurement of recruiter success. To improve retention rates, hold the recruiter accountable for not just hiring the driver, but also for retaining them. By setting goals and providing incentives along each stage of the hiring process, your recruiters will ensure that they will create an open channel of communication with the candidate that should exist even after they’ve been hired. 

 

Metrics like volume of candidates attending an orientation, the speed of the process, and the amount of support they receive along the way are important markers to monitor and adjust when creating recruitment strategies.  

  

Setting goals for driver recruitment can help you achieve the results your company is looking for, but it’s important to keep one more thing in mind. Every step of the recruitment process should be measurable and able to be evaluated at any time. This means that recruiters should do a good job at marking where candidates are in the process, and management should organize and remain up to date on qualitative and quantitative results.  

 

Here at Drive My Way we’re always looking to learn more about the best recruiting processes and hiring strategies. If you have any ideas for us, please reach out on our  social media so we can continue learning!  

Best Ways to Celebrate Your Drivers During National Truck Driver Appreciation Week

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Truck driving is a career that is not for the faint of heart. With long hours, physical demands, and the stress of working on the road, it goes without saying that truck drivers are some of the hardest workers out there. Not only is truck driving a strenuous job, but it is also a vital one. Without the dedication of America’s truck drivers, communities across the nation would go without necessary goods; from food to clothing, truck drivers are the cornerstone of transportation in this country. For this and many other reasons, we honor our truck drivers every year during National Truck Driver Appreciation Week.  

History of National Truck Driver Appreciation Week  

According to the American Trucking Associations (ATA), National Truck Driver Appreciation Week is a time for Americans to show gratitude to the millions of truck drivers who make sure goods are delivered to communities across the country. This program is an annual celebration that was started by the ATA in 1988 to recognize the vital role that truck drivers play in our supply chain and economy. To put it into perspective, at least 80% of communities throughout the U.S. rely on trucks to meet their freight transportation needs. This year, National Truck Driver Appreciation Week is September 10th –16th.  

 

Best Ways to Celebrate Your Drivers During National Truck Driver Appreciation Week  

There are many wonderful appreciation ideas for celebrating your drivers during National Truck Driver Appreciation Week. From bonuses to free lunches, these gestures go a long way in showing gratitude for your drivers. Some other creative ways to celebrate your drivers include:  

Ask Your Drivers: One of the best ways to celebrate your team is asking for their feedback. By having an open dialogue with your drivers, you can see the areas where the company is excelling, and the areas that could use improvement. Perhaps your drivers would benefit from the use of new technology. Do you have a bonus structure in place? Even new seats in their trucks could go a long way in showing that you value your drivers’ well-being. By asking them what would make their job more comfortable, you not only are able to show appreciation, but also demonstrate that their opinion has an impact on the company as a whole.  

Survival Kits: Way cooler than a gift basket, survival kits are a creative way to put together items that your drivers can use while they are on a haul. From healthy snacks to new tech, a truck driver survival kit is a fun gift that shows your team that you value their hard work and are dedicated to providing them with tools they need to continue to do their job well.  

Family Time: Truck driving is demanding physically, but it is also draining emotionally. Many drivers spend weeks at a time away from their families, which is tough. A great way to show appreciation for drivers is to include extra time with family. Whether that is an extra day off, family company events, or the option to bring your family on the road, these gestures mean the world to drivers. This story, shared on Healthy Trucking of America, highlights the ups and downs of having a parent that is an OTR driver. By ensuring that your drivers have a healthy work-life balance and plenty of time to spend with family, you can not only increase driver retention, but show your team that you genuinely care about them having quality time to spend with their spouses and children.  

 

Showing Gratitude for Your Drivers Year-Round  

While showing your gratitude to your drivers during National Truck Driver Appreciation Week is a wonderful gesture, year-round appreciation is an important tool for companies to invest time and energy into, so they can increase driver retention. For additional truck driver appreciation ideas, download our Quick Guide to Truck Driver Appreciation.  

 

What are some ways your company shows appreciation for your drivers during National Truck Driver Appreciation Week, or year-round? Connect with us on Facebook, LinkedIn, or Instagram; we would love to hear from you!  

5 Key Elements of an Effective Fleet Safety Program

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Truck driving is one of the most dangerous jobs in America. In 2017, workers in the trucking industry experienced more fatalities than any other occupation. A successful fleet safety program minimizes the risk of crashes due to unsafe driving practices and can safeguard employers against costly legal liabilities.  

Building a culture of workplace safety starts at the top, but commitment and goal setting should be seen on all levels of an organization. Many accidents are preventable, but only if drivers and management receive the correct training, resources, and encouragement.  

Every carrier is different, so it’s best to create a fleet safety program unique to your company. Make sure to keep your program up-to-date, and maintain consistent messaging across digital and in-person channels.  

Keeping your drivers safe, healthy, and happy is key to improving driver retention and boosting efficiency across the board. Although there’s no way to guarantee an accident won’t happen, a fleet safety program is the best strategy to protect your drivers and avoid false claims and damaging lawsuits. These 5 tips can help you establish a successful fleet safety program that keeps your company ahead of the curve.  

 

  1. Carefully Screen and Select Team  

Set yourself up for success by establishing clear hiring standards and a consistent screening process. With the ongoing driver shortage, you might be tempted to reach out to drivers you might otherwise deem “risky” or inexperienced for the job. Although this might seem like a short term solution, consider the FMCSA’s estimate that the average cost of a commercial truck accident with just one injury is nearly $150,000.  

Make sure to identify every driver in the fleet. Even drivers who own or rent their personal truck can be a liability and should be included in company assessments. It’s also important to recognize each driver’s ability and level of exposure. This way, you can ensure that every driver receives the training and resources that will make them a strong asset to the team.  

 

  1. Identify Existing Problem Areas 

It’s important to manage accidents as they occur to mitigate legal fees, but it’s even smarter to get ahead of the problem. Review your most recent safety related incidents, such as citations, claim payouts, or accidents. This step is helpful for setting goals and understanding what aspects of your fleet safety program might require the most planning.  

Some carriers find it helpful to establish an accident review group. Discussing what occurred and where responsibility lies can be beneficial when determining if your company is going to be liable for penalties or fines. This is also a great time to provide feedback and training to prevent similar accidents in the future!  

 

  1. Establish Written Policies and Procedures  

Create accessible and comprehensive policies and procedures to set clear expectations. Every policy should emphasize driver safety over everything else, whether regarding driving time restrictions, drug and alcohol testing, or safety training.   

Policies on incident reporting, license checks, and scheduled vehicle maintenance are preventative measures that will keep your team on the same page. One-on-one or team meetings can also help to hold drivers accountable and aware of company policies.  

Establishing plans with a specific timeline is a great strategy to track employee achievements and maintain success in a long term program. Key milestones create attainable goals that keep a team cohesive, informed, and engaged.  

 

  1. Consider the Newest Technology  

Investing in management technology, such as GPS-enabled or video monitoring software, might be one of the most important steps in enhancing fleet safety. Although the merits of certain technology, like dash cams, is still debated, software has proved effective in protecting the safety of drivers and carriers.  

Telematics are increasingly being used by fleets to monitor and provide insights into driver and vehicle operation. Telematics utilize internal computer systems to gather and report data on speeding, harsh braking, distracted driving, and more.  

 

  1. Reward Drivers with Incentive Programs 

Positive reinforcement is one of the best ways to retain drivers and effectively accomplish safety goals. Employees that feel encouraged and recognized will work harder and be more receptive to program changes. Incentive programs are one of the best ways to support drivers and create a fun and engaging workplace.  

To reward increased fleet safety, incentives like bonuses, company recognition, more vacation days, or merchandise can go a long way. Providing incentives upon the completion of specific goals encourages more participation, and friendly competition is a great way to get the whole team involved.  

 

Creating a fleet safety program is an important step in mitigating the effects of safety-related incidents on the road. However, no program is one size fits all. It’s important to consider your company’s history, who your drivers are, and what strategies would be most beneficial.  

Is there a safety tip you’ve noticed has had a great impact on your fleet? What about something you’ve learned to avoid? Connect with us on social media to let us know your best safety tips and advice!  

Dashboard Cameras: The Pros and Cons

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One topic that has become increasingly controversial in the trucking industry is the use of dashboard cameras. Everyone from drivers and carriers to industry experts has an opinion on the use of these cameras and whether they provide any real benefits. For some, the argument is in favor of dashboard cameras because they can increase protection for the driver and company, while reducing liability. Others argue that dashboard cameras infringe on drivers’ privacy and create distrust between drivers and their companies.  

Pros: Liability and Protection 

People who are pro-dashboard camera believe they benefit drivers by adding a level of safety and increased protection from liability during accidents.  

As truck driver Steve commented on our Facebook poll, “Outward facing cameras are great. They can be used to prove fault in accidents.” 

Even though most people do not realize it, the majority of vehicular crashes involving trucks are actually caused by passenger vehicles. Two independent studies by The University of Michigan Transportation Research Institute and the National Highway Traffic Safety Administration (NHTSA), found that cars are at fault from 71-91% of the time in fatal crashes with trucks. While drivers are often not at fault for the crashes, they, as well as the carriers, often end up being held liable for the accident. For trucks with outward facing cameras, they are most easily able to prove their case and liability status based on footage from the incident.  

They provide a constant eye in the case of danger and damage. 

Dashboard cameras are an important option for protecting truck drivers from wrongful allegations which reduces costs and liability for carriers. With such great benefits, many carriers are opting to install dashcams. 

Cons: Privacy and Micromanagement  

While dashboard cameras can improve safety and protection for drivers during accidents, many would argue that they are an invasion of privacy, especially inward facing cameras, as many drivers’ trucks are also their homes.  

As truck driver GS Bass told us, “I feel the cab is my personal space, private, my domicile while working. I know companies can dip into any inward camera and observe.” Similarly, another driver, Eric, observed, “This is my home when it’s not moving.” 

Most drivers live in their trucks while making hauls, so not only is it their office, but it is also their living room, kitchen, and bedroom. The use of dashcams takes away from drivers’ rights to have privacy and makes their every move available to the carriers, as well as anyone else you could access the camera’s footage. With that said, drivers would have no room to even scratch their nose without someone watching. 

Another argument against dashboard cameras is micromanagement of a driver’s decisions. Let’s say you have a trucker who has been a great driver for over 10 years and has vast experience making sound driving decisions. Dashboard cameras allow the carrier to scrutinize and judge every decision a driver makes, without understanding its nuances and consequences. 

Steve told us, “They make driving less safe because we now drive for the camera. If a traffic light turns yellow and you have to brake even minutely hard, it causes the camera to go off. We then get called in and coached on hard brakes. This coaching gets put in your record and you accumulate points for it. If someone pulls out in front of you, and you hit the brakes too hard, points. If you’re listening to the radio too loud when the camera comes on, or taking a drink of coffee, or looking out your side windows (like checking your mirrors), points.” 

For drivers, this can create frustration as someone who has never driven a rig tries to tell them how to do so.  

A Potential Solution  

While proponents and opponents of the argument each make valid points, there is middle ground that can be reached on the topic of dashboard cameras. Many truck drivers would be amenable to forward-facing cameras if they don’t have to deal with the inward cameras. The benefits of forward-facing cameras are undeniable to both truckers and carriers. If carriers take this too far with inward facing cameras, they will face resistance because of privacy concerns. 

Another consideration is how much flexibility and freedom carriers choose to give individual drivers. If a carrier decides to institute a dashboard camera policy without consulting with their drivers, they will likely see extreme resistance.  

On the other hand, if a carrier allows drivers to make their own decisions about dashboard cameras, and just educate them on the pros and cons, they may find that more and more drivers will voluntarily elect to install cameras. 

6 Trucking Associations to Know in the Industry

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6 Trucking Associations to Know in the Industry

Professional associations have been around as long as skilled workers have had jobs. These associations exist to safeguard the profession, and they provide guidance and lobbying efforts and otherwise advocate for the industry’s workers. For many industries, there are several beneficial associations that help support its members and mission. The trucking industry is no exception. There are many groups that exist to help truck drivers find resources to help with their experience within the trucking industry. Here we’re going to explore the basics of 6 trucking associations you need to know.

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1. Women in Trucking (WIT)

The number of female truck drivers continues to rise, and trucking associations like Women in Trucking are playing a role in that. The mission of WIT is to encourage hiring women in the trucking industry, promoting women’s accomplishments, and removing any obstacles the affect women truckers. WIT’s website is full of resources for women in the trucking industry. Female drivers and women working in the trucking industry can find information about training, mentoring opportunities, and events.

2. American Trucking Associations (ATA)

The largest national trucking association is the American Trucking Association. Founded in 1933, the ATA exists to provide a voice to the nation’s truckers. There are affiliate groups of the ATA in all 50 states to help trucking businesses grow. This group helps to advocate and advise truckers, across a broad range of topics specific to these drivers, and the ATA connects and educates members via numerous events, conferences, and councils held each year. There are a number of membership types available representing many facets of the trucking industry. And with over 10,000 members, their collective voices are being heard.

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3. National Association of Small Trucking Companies (NASTC)

The National Association of Small Trucking Companies exists to provide help and support tailored to smaller trucking companies. The NASTC seeks to be the voice for these smaller companies and provides buying power that larger companies are usually afforded. By working as a co-op of over 10,000 companies, members can reap the benefits of larger organization discounts on things like fuel, insurance, and many other trucking company needs. This brings a lot of benefit to smaller companies that need it.

4. Trucking Industry Defense Association (TIDA)

This network of trucking professionals exists to defend the trucking industry by reducing the cost of claims and lawsuits against it. TIDA has a number of membership opportunities, as well as a mentor/mentee program, which helps new members maximize their membership. Members benefit from education and networking, and TIDA membership also provides endowments and legal resources that members might need. With over 1,500 members, TIDA is committed to working together to defend the industry.

5. Commercial Vehicle Safety Alliance (CVSA)

The Commercial Vehicle Safety Alliance is a trucking association that covers all of North America. The CVSA exists to provide improved safety and uniformity across commercial motor vehicle inspection and enforcement activities. The CVSA accomplishes this by providing education and guidance to policy-makers and policy-enforcers alike. Creating common inspection criteria and reducing redundancy across the countries was the primary driver of this group. This group has four different membership types available, and it covers the continent with 5 regional groups.

6. Truckload Carriers Association (TCA)

This trucking association has a singular focus on the truckload segment of the trucking industry. The Truckload Carriers Association started over 80 years ago and is dedicated to the interests of truckload carriers. The TCA represents dry van, flatbed, refrigerated, tanker, and intermodal container carriers. This group provides its members with benefits that can increase profitability, help teach employees, and provides resources and representation in Washington DC to bring positive changes to the trucking industry.

Trucking associations are a positive influence in the overall trucking industry. These 6 associations are a place to start when you’re seeking to find information about groups that your company might want to join. And there are many more groups that exist at the national, state and local level. In many cases, you might need help for something very specific to your location or to very specific issue. Depending on your particular needs in any situation, you might find something more specifically suited to that situation.

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