Personal Archives - Drive My Way

Hiring Veterans: An Insider Perspective from NFI’s Director of Driver Recruiting

Personal, Truck Driving Jobs for Veterans, Trucking Industry November 10, 2023/by Alayna Klco

Truck driving is a career path that demands strength, resilience, and commitment to seeing a job through. A good driver can take pride in the work of a job well done, even during the long, quiet miles of the open road. The same skills are required of the courageous men and women who serve our country. However, for veterans who choose to become drivers, the transition from the armed forces to trucking can be a challenging one, especially when it comes to mental health. We spoke with David Pike, Director of Recruiting for NFI, who shared his story of life as a military veteran and ways he’s found support with the trucking industry.

A Comrade in Arms

David Pike’s professional journey began in the Marine Corps, where he worked until 1994. After working in an ammunition and explosives MOS for six years, Sergeant Pike was returning from the Western Pacific deployment when he learned there were opportunities to be assigned to recruiting duty stateside and in the local community. He took the opportunity and quickly fell in love with the rewarding feeling of how recruiting can change someone’s life.

“Initially, in military recruiting, you’re selling the glory, honor, and reputation of the Marine Corps. That changed shortly after a young Marine I had recruited, returned home from boot camp and said, “Thank You”. Not sure at the time why gratitude was extended, “It later hit me that I had changed that Marine’s life and gave him an opportunity and hope for a better future.” Pike said. Later, Pike shared, “Changing someone’s life is powerful and should be taken with the highest level of responsibility in any profession, especially transportation,” and this is why he loves so much of what we do in recruiting. He later noted, “We truly and genuinely affect people’s lives.”

In 1993, upon leaving the Marine Corps after almost 10 years, Sergeant Pike transitioned his recruiting skills into the transportation industry. That transition was not without hurdles, but his story is a testament to resilience and dedication. He stated that in the 30 years since joining the transportation world, he and his team fully embrace the concept of changing lives and not “filling seats.” Pike shared with us a few of his most passionate items relating to his profession; and being a veteran himself, it is obvious that is one area that he is championing within NFI. Veterans all too often need advocacy when coming to a new industry. Veterans speak the same language and understand each other’s stories, challenges, and armored front better than most.

Supporting Drivers: Unseen Battles

Stress is a real issue in the transportation industry. Professional drivers may be comfortable dealing with the challenges of the road, but veterans have other battles and challenges they may be dealing with that are unique. “Mental health battles are often left unseen and not addressed,” Pike states. He highlighted the unspoken realities of veterans transitioning from military to civilian life. He pointed out that,

“As veterans, we are expected to blend seamlessly back into civilian life despite having put up a shield for years even while carrying emotional burdens, memories, and experiences that most people will never understand. In the service, especially if you have any position of leadership, you are taught to NEVER show weakness, show confidence to your troops.”

As a veteran, professional drivers may be reluctant to share their experiences from their past, even if it’s negatively affecting their present work. However, as an employer, sometimes simply checking in on the well-being of your drivers, especially at the human level, can make all the difference. Pike shared a powerful story about the significance of prioritizing humanity and respect as a recruiting professional. He recounts an experience with an Iraq War veteran translator and now a professional driver, Mohammed. Mohammed showed classic traits of stress and being visibly strained.

His transportation manager reached out and learned that he was struggling with a tremendous burden and was now financially responsible for his brother, sister, and mother. They relocated to the States after the Iraq War. Due to his new familial responsibilities and schedule, Mohammed’s manager engaged and helped find solutions that would work for both Mohammed and NFI. This provided him a more conducive schedule to allow time to address those burdens and challenges at home and remain with NFI. Pike states, “It is that level of human connectivity that is often forgotten in trucking” and one we agree needs to return. When carriers engage at a human level, everyone wins; carriers earn loyalty from their associates, associates feel appreciated, and all related items tend to fall in place. The human factor is something Pike emphasizes and is something that sets his employer, NFI Industries, apart from so many others in the industry.

The Power of Understanding

Truck drivers may not always talk about mental health, but it’s a subject that affects us all. Pike was very open with us about his mental health struggles and ongoing resolution. His journey serves as a reminder that we’re not alone in this. In his role as Director of Recruiting with NFI, Pike knows that veterans often emerge from service with emotional armor, and the industry has a role to play in helping them transition to civilian life successfully. He advocates for support that comes from trucking companies and from fellow drivers, especially those who are brothers in arms.

“We, as an industry, have to recognize that every veteran is coming out with an armored up mentality around one’s own struggles. We have to learn how to help veterans tear that armor down and be more receptive. How do we provide the tools and resources? How do we open doors for those veterans to get the help and get the transitional needs when they’re uncomfortable discussing their challenges? Connecting at a human level is where we have to start.”

As recruiters in the trucking industry, Pike emphasizes the personal and company-wide responsibility to appreciate the value veterans bring to work teams. Their resilience, discipline, and dedication are qualities that can greatly benefit our companies and industry. Furthermore, he argues that employers must create environments that encourage open discussions about mental health and provide support to veterans and anyone else who needs it.

Knowing the value of veterans, NTI is asking companies about how they recruit and retain military veterans in trucking careers. The results of this survey will yield invaluable insights into one of the most important recruiting segments in trucking. Please take a few minutes to tell them about your company’s recruiting and retention practices via this survey (at this link). They want to hear from you!

The trucking industry can be a place of opportunity, support, and growth for veterans, provided employers are willing to open doors and extend a welcome to them. Through education, support, and understanding, employers can create an industry where veterans thrive and their unique skills and experiences are celebrated.

3 Tips to Prioritize and Protect Your Drivers’ Mental Health

Personal, safety October 12, 2023/by Elijah Larson

Every year, the first week of October marks National Mental Health Awareness Week in the U.S. This is an important reminder of the struggles facing those who deal with mental illness, and a chance for everyone to evaluate their impact on the mental health of those around them.

Anyone who works in the trucking industry can understand the sacrifices truck drivers make when they hit the road, away from their families, loved ones, and a normal routine for long periods of time. A 2018 study appearing in the International Journal of Environmental Research and Public Health found that the prevalence of depression in truck drivers is 13.6%, nearly double the rate found in the American public. In fact, according to the Transport Workers’ Union, one in five truck drivers has experienced mental health issues.

Increased understanding of mental health issues and accessible resources and support can ensure that no truck driver feels that they are alone. Keep reading to find out 3 key tips to prioritize and protect your drivers’ mental health.

Tip 1: Utilize Online Resources

In a career like trucking, it can be difficult to establish a routine schedule of check-ins and support.

This is why advancements in telehealth and other online resources have made prioritizing the mental health of your employees much easier.

Online platforms like BetterHelp provide access to licensed, trained, experienced, and accredited psychologists, entirely online. As the world’s largest e-counseling platform, BetterHelp is a great resource to share with all your drivers to show that you care about finding the right solution for them.

Another online resource to consider is Espyr, a national behavioral health company that aims to increase physical well-being and productivity in organizations. Espyr does this by providing behavioral health care specialists who assist employees in a range of areas, from acute and chronic health conditions to leadership development. The platform even includes Fit To Pass, a training program that coaches professional drivers in maintaining healthy habits and offers advice to pass their DOT recertification physical exams.

Tip 2: Promote Team Driving or a Pet Rider Program

One of the most challenging aspects of being a commercial driver is the feeling of isolation that can come with being apart from your family and loved ones. For many drivers, having someone else in the cab can alleviate loneliness and boost spirits while on the road, and this doesn’t always have to be another person!

Team driving is an easy solution to allow drivers the chance to have someone to talk to and share their experiences with. However, team driving isn’t the solution for everyone. Pet rider programs have been proven to benefit drivers’ mental health and increase employee retention, while also encouraging drivers to be more active and social while on the road.

Mentor programs are another great way to increase socialization among drivers while giving them a chance to ask questions and advice from more experienced drivers. Mentor programs are proven to increase retention and happiness rates among drivers, especially those who are still in the minority in this field, such as women and people of color.

Tip 3: Encourage Healthy Habits

Physical well-being is integral to a healthy mind, and unfortunately, the National Institute for Occupational Health and Safety found that over 80 percent of surveyed truck drivers reported they had at least one risk factor for chronic disease.

This isn’t surprising in a career where it can be difficult to remain active or access healthy, sustaining food. Employers can play an important role in reminding drivers to eat healthy, rest often, and stay hydrated. Provide your drivers with quick workouts they can do anywhere, and recommend healthy snacks they can bring on the road. It’s also important to remind drivers of the importance of taking breaks and getting enough sleep.

Truck drivers are the backbone of our economy and way of life, and they often don’t receive the recognition they deserve. An important way to change this reality is through better understanding and supporting their mental health.

Employers have a unique position that can enable them to help drivers prevent or fight mental health issues, even if the drivers aren’t initially aware of what they’re struggling with. If you believe one of your drivers requires immediate assistance, recommend them to visit their doctor or call the The National Suicide Prevention Lifeline. This number is a national network of local crisis centers that provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week. 1-800-273-8255.

How to Recruit Truck Drivers for a Small Company

engage drivers, Personal, recruit drivers February 12, 2020/by Cindy Slanoc

Truck drivers are being recruited constantly for open jobs. Large carriers (with potentially equally large recruiting budgets) can be out there closing the best drivers quickly. Lots of advertising, flashy recruiting tactics, and rooms full of people working could make it seem hard to compete. But what seems like an advantage to the bigger carriers could be a bigger advantage to a smaller trucking company. Being a small company doesn’t mean you can’t compete for the best drivers out there, but it does mean you need to develop a solid recruitment strategy to compete well. Let’s look at how to recruit truck drivers for a small company.

Use Your Strengths to Recruit Truck Drivers

Determine what differentiates your fleet and lean into it. Take the time to think about your strengths and get to the core of why a driver would want to work for you. Consider the key things like pay, benefits, and routes. But also think about your close-knit environment, the value placed on work-life balance, and the genuinely great non-tangibles that only you can provide.

What’s your company’s unique value proposition? What sets your company and culture apart from the rest? Why do your drivers want to work for you? Why do they stay?

Herein lies the answers to how to position your company, and drive that point across all your messaging to recruit truck drivers. Once you can highlight the ways you stand out from other carriers, it’s easier to connect with the best-fit drivers. Work through these questions and develop the key messages that you want to hone in on in all of your postings.

Implement a Referral System

There are not enough hands to follow several job board postings and keep up with everything else. You can start by creating a referral program. Use your current employees to generate quality leads for you. Include your extended personal and professional networks as well. Let these people know you’re looking for new drivers and see who they know who fit your open jobs. Consider including an incentive program for referrals as a tactic when working to generate referrals. That puts some skin-in-the-game for your network too.

Candidates who come in through these referrals usually have a more accurate picture of the company than those who come in through ads, and in most cases employees recommend people they think will be a good match. —The Wall Street Journal

Connect Personally with Each Lead

Put the quality of your efforts into whatever quantity of leads you generate. Each lead is a real person who is looking for a job. They found your company to be a good fit for them based on what they read. Be sure you take the time to connect personally with each lead. And do it quickly.

Be personal in your interactions and don’t make them feel like a number. That personal connection is another best practice to recruit truck drivers.

Any small company needs to think a little bit differently than a larger company. There’s less hands to do the work, and often the small staff must wear many hats within the team. That can be a good thing when developing a company culture. It leads to closer relationships, and better communication. And this small team can be mighty if using the right tools to recruit truck drivers.

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.