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safety incentive program for truck drivers

All trucking fleets have safety standards, so why is a safety incentive program so important? A safety incentive program can help motivate drivers to high standards AND help document strong safety behaviors. Incentive programs keep the focus positive. As an employer, you encourage the right behavior while also boosting company morale. This type of program infrastructure can be a great way to build driver loyalty and accomplish several safety priorities simultaneously.

Do I Really Need Safety Incentives?

The short answer is yes. Here’s why.

Most trucking companies have safety procedures and expectations, and some may also have specific metrics for their drivers. Fleet safety should be a high priority, and incentive programs are an excellent way to communicate that to drivers and encourage behavior changes

While it may not be glamorous, fleet safety and tracking are key to regulatory compliance. In the event of a safety incident, you may need to be able to demonstrate safety protocol among your team.

regulatory compliance checklist

An incentive program can encourage drivers to record their safe driving and creates a positive feedback loop. An incentive program that rewards strong performance is also good for company culture and team morale. Everyone wants to be recognized for a job well done, even if it is a job expectation. There’s also an undeniable benefit to your bottom line. A strong company culture is likely to reduce driver turnover, and that’s a tremendous economic advantage.

The benefits of a well-run safety incentive program also extend to recruiting and marketing. In addition to building internal morale, companies can build off a strong reputation and safety-centric messaging in marketing and recruitment efforts. Use driver recognition and feedback to help create positive brand recognition as a recruitment tool. 

What Should Be Part of a Safety Incentive Program?

A thoughtful safety incentive program has several distinct characteristics. First, if you are offering monetary incentives, offer enough to be meaningful to drivers. The exact amount will vary based on your location, the type of driver, and your standard compensation package. If a meaningful monetary incentive is out of the question for you, consider other ways to reward drivers. Internal or external recognition, visible insignia for drivers to show off, and flexible home time are just a few non-monetary possibilities that will still motivate drivers. Not all employees are motivated by the same thing, so you may also consider implementing a multi-pronged incentive program. Ultimately, decide what you are best able to offer, and create a strong program based on your resources. 

If a meaningful monetary incentive is out of the question for you, consider other awards that benefit drivers. There are many ways to motivate and reward hard work.

As you design or reshape your safety incentive program, keep sustainability and structure top of mind. Ensure that the program you develop is sustainable for your current and future staff. Even though safety incentive programs are often supplementary to other safety efforts, they take time to maintain. Design something within your capacity. In addition, make sure the safety program is incentivizing the right behavior. For example, a program based solely around mileage may be unintentionally encouraging drivers to drive beyond their safe limits. Thoughtfully determine success metrics when you launch the program. Then, adjust the metrics as needed when you determine points of improvement.

When to Offer Safety Incentives (And When They Won’t Work)

A successful implementation strategy for incentive programs effectively identifies “When.” Common choices for the program cycle are quarterly or annual rewards. To decide what is best for your fleet, you may need to consider the types of jobs you offer. Will your incentive program be effective for both local and regional drivers? If you prioritize safe driving miles, do drivers have similar routes? Or do some drivers have primarily rural routes while others are largely urban? How will this impact drivers’ ability to perform well in your program?

To decide what is best for your fleet, you may need to consider the types of jobs you offer. Then, decide what driver metric you will measure and how drivers will accumulate rewards.

Another timing question to consider is about rewards accrual. Will incentives accumulate for drivers or will they start clean for each new time increment? Similarly, decide whether to offer tiers of incentives or whether you will regularly feature a set of drivers like an employee of the month. Regardless of how you structure the program, start incorporating training and clear safety policies from the beginning as part of driver orientation. 

How to Communicate Safety Incentives to Drivers

happy truck driverEarly and often is the best rule of thumb for sharing a safety incentive program with drivers. Set clear expectations at the start so that drivers know how to succeed. Based on your metrics for driver incentives, tell drivers exactly what they need to do. The results should be measurable, so drivers feel it’s a fair and attainable goal. Then, share the program in clear, simple language so there’s no confusion or feeling of mystery! 

When you talk about the safety incentive program with drivers, make sure to convey the program as a reward! Internally define the program objective, then highlight the benefits and positive rewards to drivers. Avoid a system that is punitive and focuses on how drivers lose points. If designed and communicated well, your safety incentive program will stand out as a positive differentiator from other companies.

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lease purchase trucking company

Recruiters work hard to find the best candidates for their open jobs. Using all available resources, recruiters need to need to differentiate their job postings from others that might be very similar. So it’s important to find out what your potential drivers are looking for in a new job and what can help your company stand out from the others. In some cases, it takes more than just switching up your recruiting tactics. Sometimes it means adding a new lane to your business strategy. Perhaps becoming a lease purchase company is something worthwhile to attract new drivers?

The Basics

Many CDL drivers are looking to advance their careers by owning their own trucks. Often, these drivers need some support with buying the truck in the first place. However, this is a big step for a driver and requires a significant financial investment up-front. Lease purchase agreements can be a great solution! If your company owns a number of trucks and is willing to get into the business of selling them through lease payments to drivers, this model might work for you. And if so, this is where you start setting up your strategy to enter this new aspect of your business.

This type of arrangement can bring in new leads for your recruiting efforts, as many drivers are interested in becoming an owner operator someday.

But it also adds a level of complexity to your business. It’s essentially having a small business within a business, as the drivers are seeking to become their own company with its own vehicle.

Rules and Regulations

Becoming a lease purchase company requires a carrier to follow a set of federal guidelines that spell out all of the considerations of leasing. These rules inform all aspects of the leasing agreements. When drawing up all the various policies, paperwork, and contracts needed to lease trucks to your drivers, it’s important to understand the regulations that come with these transactions.

Transparency

lease purchase agreementThere are plenty of opportunities to market that your company is a lease purchase trucking company. As mentioned earlier, it’s a great way to differentiate yourself from the competition. And unfortunately, it is also potentially an opportunity for carriers to put out deceptive marketing messages—ones that might make it seem that it’s an easy way for a driver to become an owner.

The federal truth in leasing laws have been put in place to protect drivers and carriers entering into a lease agreement. These laws ensure transparency on all aspects of the lease.

These regulations ensure that nobody is less than transparent when it comes to these types of purchase agreements. So be sure to be clear and forthcoming on every aspect of the deal. That includes the terms, the payment schedules and all of the specific details of the lease. This will help you avoid any confusion later, or worse, lawsuits.

Risk

There is a level of risk associated with becoming a lease purchase trucking company. There’s always a hope that everything goes right, but sometimes things do go wrong.

All of the deal points of the lease agreement can be as specific as possible, and everyone can enter into the agreement hoping things run smoothly. But, that’s unfortunately not always the case.

The driver might not be able to keep up with the payments, and then they’re put in a position of needing to reclaim the truck. Additionally, the driver might unfortunately have an accident with the truck while it’s still under lease and not fully owned. This has implications on the lease company as well, if the driver can’t cover the costs to repair. Throughout the lease period, the carrier has an interest that the proper insurance and maintenance is being done on the leased vehicle.

Do Your Homework

Knowing what your potential drivers are looking for, helps you develop the best set of tools to recruit the best candidates. As your company grows and expands your recruitment efforts, consider looking into becoming a lease purchase trucking company. This can bring in new leads to your hiring office, and new revenue streams to benefit your bottom line. But it is also a complex business, with a decent amount of risk involved. As with most things, it’s good to do your homework to make sure you make the right decision.

lease purchase driver job description

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Is your job description written for the lease purchase driver? Making sure to lead with information that lease purchase drivers are specifically looking for is extremely important.

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3 Truck Driver Awards to Give Out This Year

People generally like to be recognized for their achievements. Professional truck drivers are no exception to that rule. Truckers can be rewarded in several different ways. Some drivers respond strongly to financial rewards. For other drivers, recognition as a standout among their peers is the best incentive. Here are 3 different types of truck driver awards to give out this year.

1. Driver of the Year

Many companies take great lengths to find out who their super star employees are and hope to retain them. But do you have someone who’s awarded as the best? Give out a coveted “Truck Driver of the Year” award each year. Select one driver to single out as exceptional among your whole team. He or she should be a driver who is the best example of your company culture, always displays professionalism, excels at customer satisfaction, and puts safety first. And make a big deal about it. Give them a prestigious award in front of the whole company! Be sure to put these in a prominent place so that others can aspire to this someday.

To make this more inclusive, you can create campaigns to nominate drivers for consideration. Have a team to vet your finalists and be sure to have the rules fair across your whole pool of drivers. Truck driver awards like these can be wonderful tools to help drivers strive to be the best, and ultimately want to stay with your company for a long time.

2. Million Mile Safety Clubs

Many carriers choose to recognize dedication and permanence in their drivers. Million Mile Clubs are a fantastic way to show your appreciation to those drivers. The drivers who put in the time, mile by mile, year after year, should be rewarded for their loyalty and commitment to their careers. The drivers that covered that many miles safely deserve the recognition for their respect for themselves, their cargo, and also for the other drivers on the road. A special trophy engraved with their name and the date, and the number of miles makes for a great keepsake for any long-time driver. Have something even more special for those drivers who achieve this milestone more than once.

3. Recognition Boards

The little things matter too. Catch someone doing an excellent job on any given day. Then recognize them right away by putting a small certificate on their locker or on a bulletin board in a public area. Or post a quick note of recognition for everyone to see on your employee intranet. These types of truck driver awards and recognition can make your drivers feel special on any given day for any reason. And they’ll feel proud to be a part of your organization.

Driver appreciation can and should be a year-round activity. After all, appreciation is a key component of driver retention. So no matter if your a recruiter, dispatcher, fleet manager, or executive, take some time to show your drivers how much you and your company value them.

Sometimes small gestures of appreciation can go a long way to let your truckers know that you’re thankful for them. Provide some company branded gear to wear on the job. Or give out other small tokens that show driver appreciation. These small things can be a boost to someone’s dedication to your company.

ultimate guide to retaining truck drivers

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

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Care About Your DriversAs the saying goes, people don’t leave bad jobs, they leave bad bosses. Managers usually set the tone for an employee’s overall work environment and are the front line for employees feeling appreciated. For truck drivers who are mobile most of the time, they have plenty of other things that can impact their day. So, there’s a good chance truckers can feel a lack of appreciation from many angles. You can’t control all of them, but you can help in a few key ways. Here are 5 ways to demonstrate that you care about your drivers.

Getting drivers to feel a sense of appreciation and engagement is a proven way to increase job satisfaction and ultimately driver retention.

Showing appreciation for your drivers should be part of your company’s overall culture. Though grand gestures of appreciation and thanks are usually well received, it’s the smaller things that make life easier on a daily basis that can make the most difference.

1. Equipment

Be proactive on equipment maintenance and upgrades. Keep up with equipment services and routine maintenance. Be responsive to your drivers’ feedback and concerns with their trucks and tools.  This shows that you care about your drivers safety and comfort. Your drivers will have less breakdowns and related delays as a result. This can help your truckers stay on schedule, and have less less wasted time and aggravation. And you can help minimize lost revenue for your bottom line.

2. Scheduling     

Being mindful of your drivers’ time is a great way to show your appreciation for truckers. Helping to avoid snags in scheduling can avoid adding unnecessary stress to an already stressful job. And can make sure that they’re home as planned for their down days. Drivers do their part daily to make sure that hours of service and breaks are properly logged. Your internal teams should also do their best to do what they can to keep your truckers moving and avoid detention time. When something out of everyone’s control does come up, have plans in place to compensate the driver for ALL of their time.

3. Implement Incentives

Incentive programs are a great way to keep your drivers feel appreciated and rewarded for their hard work. And can also help you to keep your teams moving toward reaching your goals.

Listen to your drivers’ needs. Work to understand what encourages them. Then you can find a relevant set of driver incentive programs to put into place.

4. Ongoing Education Opportunities

Giving your truckers access to ongoing education can be a great way to show you care. Helping drivers stay current with the latest in safety, industry and professional news, can help increase engagement, and retention. This can also help ensure that your drivers are the best in class when it comes to training and compliance.

5. Simply Say Thank You

Handwritten notes are rare these days. A thoughtful handwritten note for a job well done, or to show that you noticed that they went the extra mile on a job, can mean more than a free lunch or a bonus in their paycheck. Social media can also be a great place to call out your “Driver of the Month” or a place to highlight significant milestones for your truckers. Simple gestures can oftentimes be more meaningful ways to show you care about your drivers. These can also leave a longer lasting sense of appreciation.

Keep a running list of ideas to make your drivers feel extra appreciated next year. A great idea would be to poll your drivers in advance and ask them for ideas how to celebrate this special week for the entire trucking industry!

ultimate guide to retaining truck drivers

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

Get the Ebook

When putting together your driver incentive programs package, there’s a few things to keep in mind. Think about what is a perceived benefit to your drivers, and whether it will also help you attain your overall company goals. Striking a good balance between the two is where the best incentive programs will be created.  Regardless if you’re putting your first incentive program in place, or looking to tweak your current offerings, we can help. Here are the key ideas you need to evaluate for your truck driver incentive programs.

What Are the Best Types of Incentives?

You should have a handle on what motivates your team of drivers. Listen to your drivers’ needs. Work to understand what encourages them. Then you can find a relevant set of driver incentive programs to put into place.

Are you falling short with on-time deliveries? Are your fuel efficiency metrics not being met? Is turnover too high? These are great places to start designing incentives to encourage change.

  • Additional Compensation: This is usually the go-to for any driver incentive program. Reward your drivers with cash if they achieve a stated goal within a certain time frame. That can be either a raise in their hourly rate, or an additional check that goes on-top of their normal take home pay. Cash rewards are fairly standard. And you can use them at any time. Even as part of their hiring process, to encourage them to stay with the company.
  • Recognition Rewards: Giving drivers something other than a financial incentive can sometimes be greater influence on positive behavior. A certificate, their name on a plaque somewhere prominent, or even a mention in a company newsletter to acknowledge their accomplishment could be more impactful than money could ever be. This type of reward is something that they’ll have forever, and the memory and sense of appreciation might last far longer than the bonus ever would.
  • Catalog Programs: Some companies choose to have achieving small milestones accumulate points over time. Then they can redeem those point for items in a catalog. These types of programs can help change behavior consistently over time. Your drivers might be working towards a new gadget that they’d love to have. Or even better, something that they know that their spouse would really love as a gift!

Cons of Incentives

Your truck driver incentive programs should work in conjunction with your overall goals, not in competition. When putting incentives in place you should take the time to ensure that you’re only going to encourage best practices, not accidentally promote conflict.

  • Unhealthy competition: As mentioned before, you want to be sure you strike the right balance with your driver incentive programs. Don’t create an environment where drivers are pushed to be cutthroat with each other. The last thing you’d want to do is fix one problem, and inadvertently create an unhealthy workplace where your drivers don’t act as a team.
  • Cutting corners: If the incentives are perceived as extremely worthwhile, or that drivers are in a race to achieve the goals first, it might lead to drivers taking shortcuts in their daily driving. This is something that should be clearly discouraged when you implement your driver incentive programs. Goals should never be encouraged to be met at the cost of safety or compliance.
  • Disengagement: Fairness is very important when establishing any type of new reward programs. If a driver immediately thinks “I could NEVER achieve that goal”, they might tune out and become disengaged. This would be a terrible outcome of a driver incentive program. Not only would it not help with the goals you’re trying to help achieve, you might lose an otherwise happy driver.

Incentive Programs Implementation

You want to foster an environment of fairness, so that working towards the incentives don’t unintentionally create new problems. When you put these truck driver incentive programs in place, fairness is a key measure of success.

  • Measure consistently: You should be able to easily measure any progress toward driver goals objectively. Be sure that the rules in place for your programs are clear as to how results are tallied, and by when. At the end of the time frame for achieving them has passed, everyone should be able to see where they landed in relation to the goals.
  • Be fair: Fairness should be built into any employee program. This might require a tiered or scaled approach depending on the variety of the runs and types of drivers you have. There’s always a way to be different and still keep things fair. This is the best way to avoid disengagement with your programs. It also ensures that each driver feels a sense of belonging to the overall company goals.

Truck driver incentive programs should help drivers feel recognized and companies meet their goals. Companies should put plans in place that reward positive work practices, and make your drivers feel acknowledged. This fosters a sense of satisfaction that can lead to better driver retention. The types of incentives you can implement are varied and can take some time to get them just right for your teams. When you’re ready to put an incentive program in place, be sure that the rules are fair and the objectives are clear.

ultimate guide to retaining truck drivers

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

Get the Ebook

smoking cessation

Smoking cessation programs are a great benefit to anyone looking to quit smoking. CDC statistics show that anywhere from 30%-50% of all truck drivers smoke cigarettes daily. Add this heath risk to an already stressful and sedentary occupation, truck drivers can be extremely prone to a plethora of adverse health conditions or diseases.

According to the American Lung Association: Smoking-related illness in the U.S. costs more than $300 billion a year, including over $175 billion in direct medical care for adults and $156 billion in lost productivity.

Employers can save nearly $6,000 per year for every employee who quits smoking.

Knowing this, what can you do to help your drivers kick the smoking habit for good? What kind of smoking cessation programs and incentives could work most effectively for your drivers?

Every driver has a unique personality. And their individual preferences and behaviors will certainly vary. So when putting together smoking cessation programs for your company, know that a one-size-fits-all approach might not work best. Providing options here might be a great idea. After all, you want to ensure the highest success rates possible. This will lead to healthier drivers and a healthier bottom line at the end of the year.

Change the Habit

Quitting smoking is undoubtedly very difficult. Otherwise, it would be easy for smokers to just decide to quit and stick with it. Breaking the habit by changing behaviors is a great place to start.

Offer small incentives for truckers who take steps to quit. Offer your drivers access to apps or web tools that help them stick with it once they decide to stop smoking.

There are a number of free programs available online that might help. Offers are available for coaching, hotlines, webinars and guides. All of these tools can add to the success of your company’s smoking cessation goals.

Smokeless Options

Many former smokers have found success quitting using any number of smokeless options. Though these still deliver nicotine to the body, the harmful byproducts of cigarettes are eliminated while the smoker gradually cuts back until they’ve officially quit.

Giving your truckers samples or discounts/coupons to the various patches, gums or e-cigarette options available can be a great help to someone seeking to stop smoking.

Some of these manufacturers have free programs via their websites, and offer coupons that you could provide to your employees.

Medication

There are several medications available that can aid a smoker who’s trying to break the habit. Some products are available over the counter at most drug stores. And there are many different types of prescription drugs available that can help. Making sure that these options are included in your company’s medical benefits package is a great way to encourage successful smoking cessation programs.

Giving your truckers access or discounts to these medications via their health insurance or HSA/HRA programs can lessen the expense for your drivers.

Giving your truckers access to a variety of smoking cessation tools and programs will ensure that you’re doing all you can to help your drivers lead healthier, longer lives. Helping them change their habits, and providing help with substitutes and medications can pay for themselves with cost savings at the end of the year. If you’re looking for additional tools to help your drivers lead healthier lives, download our ebook.

ultimate guide to truck driver recruiting

Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

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