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5 Key Elements of an Effective Fleet Safety Program

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Truck driving is one of the most dangerous jobs in America. In 2017, workers in the trucking industry experienced more fatalities than any other occupation. A successful fleet safety program minimizes the risk of crashes due to unsafe driving practices and can safeguard employers against costly legal liabilities.  

Building a culture of workplace safety starts at the top, but commitment and goal setting should be seen on all levels of an organization. Many accidents are preventable, but only if drivers and management receive the correct training, resources, and encouragement.  

Every carrier is different, so it’s best to create a fleet safety program unique to your company. Make sure to keep your program up-to-date, and maintain consistent messaging across digital and in-person channels.  

Keeping your drivers safe, healthy, and happy is key to improving driver retention and boosting efficiency across the board. Although there’s no way to guarantee an accident won’t happen, a fleet safety program is the best strategy to protect your drivers and avoid false claims and damaging lawsuits. These 5 tips can help you establish a successful fleet safety program that keeps your company ahead of the curve.  

 

  1. Carefully Screen and Select Team  

Set yourself up for success by establishing clear hiring standards and a consistent screening process. With the ongoing driver shortage, you might be tempted to reach out to drivers you might otherwise deem “risky” or inexperienced for the job. Although this might seem like a short term solution, consider the FMCSA’s estimate that the average cost of a commercial truck accident with just one injury is nearly $150,000.  

Make sure to identify every driver in the fleet. Even drivers who own or rent their personal truck can be a liability and should be included in company assessments. It’s also important to recognize each driver’s ability and level of exposure. This way, you can ensure that every driver receives the training and resources that will make them a strong asset to the team.  

 

  1. Identify Existing Problem Areas 

It’s important to manage accidents as they occur to mitigate legal fees, but it’s even smarter to get ahead of the problem. Review your most recent safety related incidents, such as citations, claim payouts, or accidents. This step is helpful for setting goals and understanding what aspects of your fleet safety program might require the most planning.  

Some carriers find it helpful to establish an accident review group. Discussing what occurred and where responsibility lies can be beneficial when determining if your company is going to be liable for penalties or fines. This is also a great time to provide feedback and training to prevent similar accidents in the future!  

 

  1. Establish Written Policies and Procedures  

Create accessible and comprehensive policies and procedures to set clear expectations. Every policy should emphasize driver safety over everything else, whether regarding driving time restrictions, drug and alcohol testing, or safety training.   

Policies on incident reporting, license checks, and scheduled vehicle maintenance are preventative measures that will keep your team on the same page. One-on-one or team meetings can also help to hold drivers accountable and aware of company policies.  

Establishing plans with a specific timeline is a great strategy to track employee achievements and maintain success in a long term program. Key milestones create attainable goals that keep a team cohesive, informed, and engaged.  

 

  1. Consider the Newest Technology  

Investing in management technology, such as GPS-enabled or video monitoring software, might be one of the most important steps in enhancing fleet safety. Although the merits of certain technology, like dash cams, is still debated, software has proved effective in protecting the safety of drivers and carriers.  

Telematics are increasingly being used by fleets to monitor and provide insights into driver and vehicle operation. Telematics utilize internal computer systems to gather and report data on speeding, harsh braking, distracted driving, and more.  

 

  1. Reward Drivers with Incentive Programs 

Positive reinforcement is one of the best ways to retain drivers and effectively accomplish safety goals. Employees that feel encouraged and recognized will work harder and be more receptive to program changes. Incentive programs are one of the best ways to support drivers and create a fun and engaging workplace.  

To reward increased fleet safety, incentives like bonuses, company recognition, more vacation days, or merchandise can go a long way. Providing incentives upon the completion of specific goals encourages more participation, and friendly competition is a great way to get the whole team involved.  

 

Creating a fleet safety program is an important step in mitigating the effects of safety-related incidents on the road. However, no program is one size fits all. It’s important to consider your company’s history, who your drivers are, and what strategies would be most beneficial.  

Is there a safety tip you’ve noticed has had a great impact on your fleet? What about something you’ve learned to avoid? Connect with us on social media to let us know your best safety tips and advice!  

Dashboard Cameras: The Pros and Cons

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One topic that has become increasingly controversial in the trucking industry is the use of dashboard cameras. Everyone from drivers and carriers to industry experts has an opinion on the use of these cameras and whether they provide any real benefits. For some, the argument is in favor of dashboard cameras because they can increase protection for the driver and company, while reducing liability. Others argue that dashboard cameras infringe on drivers’ privacy and create distrust between drivers and their companies.  

Pros: Liability and Protection 

People who are pro-dashboard camera believe they benefit drivers by adding a level of safety and increased protection from liability during accidents.  

As truck driver Steve commented on our Facebook poll, “Outward facing cameras are great. They can be used to prove fault in accidents.” 

Even though most people do not realize it, the majority of vehicular crashes involving trucks are actually caused by passenger vehicles. Two independent studies by The University of Michigan Transportation Research Institute and the National Highway Traffic Safety Administration (NHTSA), found that cars are at fault from 71-91% of the time in fatal crashes with trucks. While drivers are often not at fault for the crashes, they, as well as the carriers, often end up being held liable for the accident. For trucks with outward facing cameras, they are most easily able to prove their case and liability status based on footage from the incident.  

They provide a constant eye in the case of danger and damage. 

Dashboard cameras are an important option for protecting truck drivers from wrongful allegations which reduces costs and liability for carriers. With such great benefits, many carriers are opting to install dashcams. 

Cons: Privacy and Micromanagement  

While dashboard cameras can improve safety and protection for drivers during accidents, many would argue that they are an invasion of privacy, especially inward facing cameras, as many drivers’ trucks are also their homes.  

As truck driver GS Bass told us, “I feel the cab is my personal space, private, my domicile while working. I know companies can dip into any inward camera and observe.” Similarly, another driver, Eric, observed, “This is my home when it’s not moving.” 

Most drivers live in their trucks while making hauls, so not only is it their office, but it is also their living room, kitchen, and bedroom. The use of dashcams takes away from drivers’ rights to have privacy and makes their every move available to the carriers, as well as anyone else you could access the camera’s footage. With that said, drivers would have no room to even scratch their nose without someone watching. 

Another argument against dashboard cameras is micromanagement of a driver’s decisions. Let’s say you have a trucker who has been a great driver for over 10 years and has vast experience making sound driving decisions. Dashboard cameras allow the carrier to scrutinize and judge every decision a driver makes, without understanding its nuances and consequences. 

Steve told us, “They make driving less safe because we now drive for the camera. If a traffic light turns yellow and you have to brake even minutely hard, it causes the camera to go off. We then get called in and coached on hard brakes. This coaching gets put in your record and you accumulate points for it. If someone pulls out in front of you, and you hit the brakes too hard, points. If you’re listening to the radio too loud when the camera comes on, or taking a drink of coffee, or looking out your side windows (like checking your mirrors), points.” 

For drivers, this can create frustration as someone who has never driven a rig tries to tell them how to do so.  

A Potential Solution  

While proponents and opponents of the argument each make valid points, there is middle ground that can be reached on the topic of dashboard cameras. Many truck drivers would be amenable to forward-facing cameras if they don’t have to deal with the inward cameras. The benefits of forward-facing cameras are undeniable to both truckers and carriers. If carriers take this too far with inward facing cameras, they will face resistance because of privacy concerns. 

Another consideration is how much flexibility and freedom carriers choose to give individual drivers. If a carrier decides to institute a dashboard camera policy without consulting with their drivers, they will likely see extreme resistance.  

On the other hand, if a carrier allows drivers to make their own decisions about dashboard cameras, and just educate them on the pros and cons, they may find that more and more drivers will voluntarily elect to install cameras. 

Trucking Truth with Bradley Bates from American Bulk Commodities

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American Bulk Commodities

In a time when demand is much higher than supply, it can be difficult for driver recruiters to be selective when bringing drivers into their organization. But, for Bradley Bates, safety is the one thing that you can never be too selective about. Bradley is the Safety Manager for American Bulk Commodities, parent company of Drive My Way clients, R&J Trucking and Southern Haulers. Bradley talked with us about how this background in safety has helped American Bulk’s recruiting efforts.

What was your original position with American Bulk Commodities?

I was brought in as Safety Manager after American Bulk had some safety concerns in one of their terminals. I started out solely in OSHA compliance and would travel to all our different terminals, running our training programs. I would give presentations and work to make sure mechanics were doing their yearly trainings and anything else OSHA-related. 

How did that role turn into what you do now?

As I got more comfortable in that safety role, I began to take on more, including managing our job advertising. At the time, we were still putting money into paper advertisements, which has showing less and less return. I stepped up and got our job campaigns posted online. 

I’m also the point person on the risk management side, including worker’s comp claims. Day-to-day, I’m talking with drivers about getting required paperwork, organizing return to works, and just doing what I can to get drivers back in a safe, but timely fashion. 

Then somebody left the company, and I started managing driver applications as well, running the MVR, PSP, and everything else. It was a big learning experience, finding out what we can move forward with from an application and what’s a total hard stop. I also learned to see trends in applicants as well, specifically what to look for to find a quality candidate.  

What are some of those trends that you look for?

Ideally, they’ve worked at the same place for the last 10 years and have nothing on their MVR or PSP. While this isn’t always realistic, we try to get as close to it as possible. It’s more important for us to bring in a driver whose work history shows they’re reliable and safe than bring in the first driver who checks all the minimum boxes.  

Also, asking questions related to how they’ve interacted with customers in the past, how they handle disputes and things like that is very important. Those questions are great at showing how the driver is on the customer service side of the job.  

Do you feel that being more involved in the recruiting process has improved American Bulk’s driver retention and safety scores?

We’ve definitely seen a decrease in terms of accidents and violations since I took over recruiting efforts. I can’t take all the credit though, as we’ve started to implement more safety features onto the vehicles as well. The biggest one being the Bendix Fusion system that helps collision and rollover mitigation.  

The system does a number of things, including braking automatically if there’s something in front of the truck that’s either not moving or moving much slower than the truck. I think the combination of the new safety features on our trucks and focusing on recruiting and retaining drivers with little to no accident history have been the main factors in improving our scores.  

R&J Trucking and Southern Haulers Partner with Drive My Way for Success

R&J Trucking and Southern Haulers are two of the nation’s leaders in the bulk commodities hauling industry. Find out how they found success by partnering with Drive My Way to hire CDL A Local Drivers.

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How to Perform a Safety Audit of Your Fleet

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safety audit

Audits aren’t fun in any industry, but this is especially true for trucking. The DOT levies hefty fines on carriers who are caught out of compliance with federal regulations. Worse than that, some violations could be big enough for your carrier to fail the DOT Safety Audit immediately. These audits usually happen with very little warning as well.

The good news is that if your carrier makes an active effort to be prepared for such an audit, you have nothing to worry about. The best way to be prepared is to audit yourself before the DOT does. 

William Dorfner, CDS

We spoke with William Dorfner, Certified Director of Safety and Owner of Coastal Reconstruction and Safety. He shared what carriers should look for in a Safety Audit, how often to perform them, and what are some common things carriers miss when conducting them.  

What is a Safety Audit?

A Safety Audit is an internal examination of your carrier’s fleet of trucks. This can sometimes be part of a larger fleet audit that tackles the financial side of your fleet’s performance as well.

What’s the Purpose of a Safety Audit?

A safety audit is meant to catch any possible problems before the DOT does. Aside from that, safety audits help you spot maintenance problems that could be a pattern in your fleet or day-to-day safety issues that could be ignored.  

“It ensures your company is compliant in all areas, should a DOT audit happen. It also lets you discover any deficiencies in your safety and compliance department and gives you an opportunity to put policies and procedures in place to fix any deficiencies before they become a major issue,” shared William.    

What are the Different Things You Look for in a Safety Audit?

The FMCSA requires that all carriers have a qualification file for each driver they employ. These qualification files need to contain a number of documents. The FMCSA has a list of everything that needs to be in these files for your reference.

On a routine basis, go through some of these files with extreme detail. Make sure everything is present and in order. If it’s not, then correct it immediately and talk to the team handling DFQ files, so it doesn’t happen again. 

“In a Self-Safety Audit, you want to be looking at your DQFs, (Driver qualification files) logs and HOS violations, ELD reports, (disconnects, unassigned driving, personal conveyance) and roadside inspections, (Corrective actions, proof of repairs, DVIRs),” shared William.

Another thing the DOT looks at when auditing is the state of the trucks in your fleet. This includes operating a vehicle that is declared OOS and not repairing things that are reported in DVIRs. To avoid fines and OOS declarations, detailed inspections should be done on all trucks on a regular basis. Special attention should be paid to trucks that have had major repairs recently as well.  

How Can a Safety Audit Positively Impact Your Carrier?

Doing continuous safety auditing won’t directly lead to money for your carrier. But when you take a look at the hefty fines the DOT puts on non-compliant carriers, it’s easy to see how a commitment to staying in compliance helps your carrier’s bottom line. 

“When it comes to safety, sometimes you need to look a little harder to find the financial impact of doing things right. Let’s face it, the DOT is never going to come in and audit you and then hand you a check for doing a great job. It’s much easier to see the financial cost of claims and fines for not doing the right thing. That said, by continually looking at your own processes, policies, and procedures, a company can find ways to work more efficiently and place much needed resources into other areas. By ensuring compliance in all areas, a company will keep their scores low, their claims down, and be a top choice for drivers and customers to work with,” shared William.  

How Often Should Safety Audits be Done?

Safety Auditing is something that should be done on a very regular basis. Many carriers may only do it once or twice a year. While this is better than doing no safety auditing at all, it can still open the door for compliance problems.  

“It should be a continual process. Waiting a certain period of time between internal audits opens up the possibility for problems to go undetected. Every company is different than the next, so an exact timeline is hard to give. By making your internal auditing process continual, errors and omissions don’t exist for long before they are found,” shared William.   

What is the Top Issue Found in Safety Audits that Carriers Often Miss?

“If you have not been involved in an audit since the ELD mandate, things have changed. You will be asked for reports from your system such as vehicle disconnects, unassigned driving activity, personal conveyance, and more. If you are not already looking at these reports on a regular basis, you could be in for a big surprise in the event of an audit,” shared William. 

Safety Auditing is a big task, but that doesn’t mean it’s an impossible one. The two keys to being successful are knowing exactly what you’ll need to be compliant, and making auditing a continuous process. 

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Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

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National Distracted Driving Awareness Month: 4 Tips to Share

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distracted driving awareness month

April is National Distracted Driving Awareness Month! It’s part of an annual safety campaign sponsored by the National Highway Traffic Safety Administration (NHTSA). The campaign brings awareness for safe driving among all drivers including semi-truck drivers. NHTSA is educating drivers on how distractions big and small can be a problem on the road and offering guidance on how to encourage safe driving in your fleet for the safety of everyone on the road.

1. Types of Distracted Driving

Visual

When you hear the phrase “distracted driving,” this is what a lot of people picture in their minds. Visual distractions can include things both inside and outside of the car. External visual distractions include things like rubbernecking at an accident and looking at things on the roadside outside of the car. It can also include internal visual distractions from the interior of the car. Turning to talk with passengers, taking care of kids, or soothing pets in the backseat are all examples of visual distractions as well. 

Physical

Most drivers have likely taken part in some sort of physical distraction while driving. That doesn’t make it any less dangerous. Physical distractions can include eating, fiddling with the car radio or dials, and texting or using a cell phone. 

Don’t text and drive! We’ve all heard that message, and for professional drivers, this should be obvious. However, even smaller actions that take the driver’s attention away from the road are considered physical distractions. If drivers need to communicate while on the road, remind drivers to use a hands-free device. Similarly, encourage drivers to eat on a break or to make adjustments to the cab environment before they pull out of the parking lot. To further promote fleet safety, implement driver-facing cameras to enforce and verify that drivers are following safety protocols. 

Cognitive

Cognitive distractions are arguably the hardest to catch. Essentially, this includes any time a driver is daydreaming or lost in thought. Obviously, it’s nearly impossible to monitor when a driver is cognitively distracted, but it can still be very dangerous. When the mind is wandering, drivers are much less likely to notice obstacles or problems on the road and may be less able to respond quickly when situations arise. Even though cognitive distractions are far less obvious to most drivers, it’s important to educate your fleet on the dangers of this type of distraction.

2. Consequences for Truck Drivers & Your Company

If a driver in your fleet is pulled over or ticketed for distracted driving, the consequences can vary greatly. It all depends on the violation. In some cases, there may be a fine of up to $2,750 that the driver is required to pay, and a repeat offense may lead to license suspension. There can also be consequences that tie directly to your company. In some situations, employer fines of up to $11,000 may also be issued. There may also be a drop in your company’s Safety Measurement System ratings, which can leave a more lasting impact.

3. How to Foster Safety In Your Fleet

Driver safety is undeniably one area where an ounce of prevention is worth more than a pound of cure. One of the best ways to foster safety in your fleet is to offer regular trainings and communicate clear expectations. All drivers should be current in their knowledge of tractor trailer safety protocols, and they should know exactly what the consequences are if they jeopardize fleet safety with their actions. To document training sessions and fleet compliance, ensure that meticulous records are kept as part of your truck accident procedure. Documentation should include details of safety trainings and driver incidents that occur.

Create a company culture that incentivizes safe driver behavior. If drivers are constantly working against a clock or feel they are unable to successfully complete their routes if they take time for breaks, that is incentivizing unsafe driver behavior.

In addition to regular driver safety instruction and clear safety expectations, it’s essential that drivers are ABLE to complete their job safely. If drivers are constantly working against a clock or feel they are unable to successfully complete their routes if they take time for breaks, that is incentivizing unsafe driver behavior. Instead, offer a safety incentive program. It is the responsibility of the employer to create a work environment that encourages and enforces safe driving practices. Remind drivers to take their scheduled breaks to help increase mental alertness. Breaks are also the best time to eat, check phones, and take care of other personal needs. It is then the responsibility of each driver to monitor their behavior on the road and meet those expectations.

4. Safe Driving Tips for Professional Drivers

Some of the most important ways to comply with National Distracted Driving Awareness Month are also the most basic. Attentive driving means consistently keeping your eyes on the road with regular scanning. Encourage drivers to use hands-free devices while on the road and prohibit the use of handheld devices. Generally, using defensive driving practices also limits or eliminates distracted driving. All drivers learn safe driving practices before getting their CDL. However, integrating safety reminders into daily life as part of distracted driving awareness month and beyond helps keep drivers accountable and at the top of their game. 

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4 Tips for Improving Your Truck Accident Procedure

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truck accident procedure

No one wants to manage cargo claims or contract disputes, and a nuclear verdict in a catastrophic accident is a trucking nightmare. Unfortunately, if you’re in the industry long enough, there’s a good chance you will find yourself handling accident claims. To protect your driver and your company in the event of litigation, make sure you have a strong truck accident procedure in place well before it’s needed.

1. Establish A Clear Internal Procedure

Eric Zalud, Partner and Associate Chairman of the Litigation Department and Chairman of the Transportation & Logistics at Benesch Law

Eric Zalud, Benesch Law

Once an accident occurs, you’re working against the clock. It’s critically important to have laid the groundwork beforehand. We spoke with Eric Zalud, Partner and Associate Chairman of the Litigation Department and Chairman of the Transportation & Logistics at Benesch Law. He emphasized the importance of the “Golden Hour” and arguably a golden first few days.

These hours immediately after the incident are critically important for collecting evidence, alerting key members of your response team, and handling medical emergencies. If a lawsuit occurs, it may not happen immediately, so it’s important to preserve any information that may support your case as close to the time of the incident as possible.

One of the best ways to ensure that accidents are handled smoothly and efficiently is to establish a clear communication tree. Zalud notes that this often starts with the driver contacting the safety manager who then takes the lead in the rapid response efforts. In some companies, the in-house counsel or even the company CEO may lead the accident response efforts. You should also be prepared with a team of responders who help form the line of defense.

When asked who companies should keep in their rapid response Rolodex, Zalud recommended:

  • Approved legal counsel
  • Insurance carrier
  • Engineer
  • Hazmat unit
  • Truck manufacturer
  • Toxicologist
  • Company media spokesperson

Not all fleets need to have all of the listed resources in-house. For smaller fleets, maintaining an updated preferred provider list is a good accident response option. Any necessary responders should be contacted as quickly as possible after the crash to resolve the accident scene and preserve evidence for a later date.

2. Facilitate Driver Practice

Accidents are highly stressful situations, and even the best truck accident procedure in the world can’t perfectly predict human behavior. Drivers need to practice their role in the event of an accident so that they don’t freeze and forget important details. One method for training drivers is to use dashcam footage from previous accidents to proactively review safety procedures. This can be done either in group training or for the individual driver. Zalud notes that “drivers often are receptive to [the footage]. They get interested in what the camera is showing. That type of training also helps prevent accidents and also helps minimize liability.”

Safety incentive programs are another good way to encourage drivers to practice safe driving behavior. In addition to safe driver training, have drivers practice taking photos as documentation in the event of an accident. Drivers should use their phones for documentation only after the accident has occurred and they have secured the situation. As a baseline, drivers should photograph all vehicles involved, license plates and VIN numbers, regular and close-up shots of the damages, and pictures of the surrounding area and road conditions. Additional photos may be needed depending on the type of accident.

Drivers may be concerned about the repercussions of an accident on their job. Communicate that the best thing they can do is report the incident quickly and thoroughly without being overly defensive. Drivers should also receive clear instructions on what information to communicate to the safety manager and to any external responders.

3. Meticulously Document Accidents

A strong truck accident procedure includes detailed documentation from before and after the accident. It is the responsibility of the safety manager and/or your in-house counsel to keep current in HOS and FMCSA regulations as well as local, state, and municipal regulations and ordinances. Zalud adds that equipment information, maintenance records, and inspection data should all be part of systematically developed backdrop information that can help contextualize the accident. Safety managers should also have accurate records on all driver activity related to safety, including driver training, maintenance records logged and documentation of all pre-trip and post-trip inspections. 

In addition to traditional safety training and documentation, telematics and big data are becoming increasingly critical in accident proceedings. Outward-facing dash cams are standard equipment now, and they often help clarify the events of a truck accident. When asked about the role of dashcam footage in accidents, Zalud shared:

“Number one, they’re exonerative… That can kill many lawsuits in their embryonic phases. [On the other hand, if you are at fault,] knowing that can affect your dealings with the claimant or his or her counsel. You can cut a deal earlier. You can save litigation costs that way.”

A dashboard that enables crash analysis across your fleet over time is a valuable tool. The dashboard should include data that spans across your fleet and tracks statistics over time. At a minimum, document reasons, date, equipment failures, cost of repairs, preventability rating, drivers with multiple crashes, and similar information.

4. Keep Comprehensive Records

Tracking key data is only half of the equation. Securely retaining that data is just as vital, especially in the event of a catastrophic accident. The FMCSA has a three year requirement for accident record keeping, so that is the minimum length of time records should be on file. Failing to retain evidence can result in what’s known as a Spoliation Claim which can result in punitive damages. To avoid this, make sure to collect evidence early and preserve it securely to reduce your liability.

Ultimately, having a strong truck accident procedure is critical, but it’s only as good as your diligence in following it. Ensure that everyone in your fleet is confident in their role. A comprehensive truck accident procedure paired with well-documented driver training and meticulous record-keeping will help protect your driver and your company in the event of litigation. You may not be able to prevent a lawsuit, but you can reduce the liability and save valuable time and resources.

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Why You Need a Safety Incentive Program

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safety incentive program for truck drivers

All trucking fleets have safety standards, so why is a safety incentive program so important? A safety incentive program can help motivate drivers to high standards AND help document strong safety behaviors. Incentive programs keep the focus positive. As an employer, you encourage the right behavior while also boosting company morale. This type of program infrastructure can be a great way to build driver loyalty and accomplish several safety priorities simultaneously.

Do I Really Need Safety Incentives?

The short answer is yes. Here’s why.

Most trucking companies have safety procedures and expectations, and some may also have specific metrics for their drivers. Fleet safety should be a high priority, and incentive programs are an excellent way to communicate that to drivers and encourage behavior changes. 

While it may not be glamorous, fleet safety and tracking are key to regulatory compliance. In the event of a safety incident, you may need to be able to demonstrate safety protocol among your team.

regulatory compliance checklist

An incentive program can encourage drivers to record their safe driving and creates a positive feedback loop. An incentive program that rewards strong performance is also good for company culture and team morale. Everyone wants to be recognized for a job well done, even if it is a job expectation. There’s also an undeniable benefit to your bottom line. A strong company culture is likely to reduce driver turnover, and that’s a tremendous economic advantage.

The benefits of a well-run safety incentive program also extend to recruiting and marketing. In addition to building internal morale, companies can build off a strong reputation and safety-centric messaging in marketing and recruitment efforts. Use driver recognition and feedback to help create positive brand recognition as a recruitment tool. 

What Should Be Part of a Safety Incentive Program?

A thoughtful safety incentive program has several distinct characteristics. First, if you are offering monetary incentives, offer enough to be meaningful to drivers. The exact amount will vary based on your location, the type of driver, and your standard compensation package. If a meaningful monetary incentive is out of the question for you, consider other ways to reward drivers. Internal or external recognition, visible insignia for drivers to show off, and flexible home time are just a few non-monetary possibilities that will still motivate drivers. Not all employees are motivated by the same thing, so you may also consider implementing a multi-pronged incentive program. Ultimately, decide what you are best able to offer, and create a strong program based on your resources. 

If a meaningful monetary incentive is out of the question for you, consider other awards that benefit drivers. There are many ways to motivate and reward hard work.

As you design or reshape your safety incentive program, keep sustainability and structure top of mind. Ensure that the program you develop is sustainable for your current and future staff. Even though safety incentive programs are often supplementary to other safety efforts, they take time to maintain. Design something within your capacity. In addition, make sure the safety program is incentivizing the right behavior. For example, a program based solely around mileage may be unintentionally encouraging drivers to drive beyond their safe limits. Thoughtfully determine success metrics when you launch the program. Then, adjust the metrics as needed when you determine points of improvement.

When to Offer Safety Incentives (And When They Won’t Work)

A successful implementation strategy for incentive programs effectively identifies “When.” Common choices for the program cycle are quarterly or annual rewards. To decide what is best for your fleet, you may need to consider the types of jobs you offer. Will your incentive program be effective for both local and regional drivers? If you prioritize safe driving miles, do drivers have similar routes? Or do some drivers have primarily rural routes while others are largely urban? How will this impact drivers’ ability to perform well in your program?

To decide what is best for your fleet, you may need to consider the types of jobs you offer. Then, decide what driver metric you will measure and how drivers will accumulate rewards.

Another timing question to consider is about rewards accrual. Will incentives accumulate for drivers or will they start clean for each new time increment? Similarly, decide whether to offer tiers of incentives or whether you will regularly feature a set of drivers like an employee of the month. Regardless of how you structure the program, start incorporating training and clear safety policies from the beginning as part of driver orientation. 

How to Communicate Safety Incentives to Drivers

happy truck driverEarly and often is the best rule of thumb for sharing a safety incentive program with drivers. Set clear expectations at the start so that drivers know how to succeed. Based on your metrics for driver incentives, tell drivers exactly what they need to do. The results should be measurable, so drivers feel it’s a fair and attainable goal. Then, share the program in clear, simple language so there’s no confusion or feeling of mystery! 

When you talk about the safety incentive program with drivers, make sure to convey the program as a reward! Internally define the program objective, then highlight the benefits and positive rewards to drivers. Avoid a system that is punitive and focuses on how drivers lose points. If designed and communicated well, your safety incentive program will stand out as a positive differentiator from other companies.

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4 Tips to Stop Sexual Harassment in Trucking

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stop sexual harassment in trucking

Sexual harassment in the trucking industry is a documented problem. The good news is, many people want to promote safer work environments and stop harassment. Frequently, conversations center on women who experience sexual harassment. This is not a problem exclusively experienced by women, but in a heavily male-dominated field, it is often women who report incidents. As a result of the trucking shortage, more and more female drivers are entering the workforce, and safety on the job needs to be a priority.

Regardless of your personal feelings on the subject, it makes good business sense to take clear steps to stop sexual harassment in trucking. Small companies and large fleets alike can rely on a combination of policy and company culture. What’s a good way to check if you’re doing well? Look around you. Are women drivers and employees who you recruit staying with your company? If there is a disproportionately high level of churn among female employees, uncover the reasons for that turnover.

What is Considered Sexual Harassment?

  • Quid Pro Quo: This is one of the easiest forms of harassment to identify, though it may not be easy to report or document. Quid Pro Quo is an explicit request or demand from someone in a position of direct or perceived power of “I do this for you, then you do this for me.”
  • Hostile Work Environment: This harassment is often much harder to spot. At its core, a hostile work environment is any unwanted speech or conduct that makes someone else uncomfortable and inhibits someone from doing their job. It could include anything from crude jokes or suggestive comments to inappropriate photos or shirts to nonconsensual touching or other forms of unwanted attention. Hostile work environment complaints are evaluated based on how the comment or action was perceived, not how it was intended. So, make sure employees are clear on your company policies and expectations.

How Can You Promote A Safe Workplace?

1. Policies

Many companies share sexual harassment policies during driver orientation. Unfortunately, while that may be sufficient if legal action is taken, it may not be very effective in preventing incidents. During onboarding, drivers receive a lot of new information, and the complexity of legal policies makes them difficult to understand at the best of times. 

Policies should be clear to everyone on your staff. Provide a straight forward reporting structure for documenting an incident before a situation arises.

Instead, remind employees frequently of your policies by incorporating it into your company culture. At their core, policies should be comprehensive but clear to your staff. Communicate a zero-tolerance policy of sexual harassment in your workplace. In addition, provide an uncomplicated, consistent reporting structure for documentation of incidents before there is an incident to report. Encourage employees to use this structure if they do need to report a situation.

2. Training

In addition to training all drivers, recruiters, and other employees on your policies, consider offering safety training. Offer this training to women or anyone else who wants to join the conversation about safety on the road and in the workplace. The underlying question is, “What can you do to set drivers up for safety?” 

As an employer, help prepare female and other drivers for these situations. Communicate that it is not their fault. It’s important not to place blame or hold the injured person responsible for the situation. Then, share best practices for preventing and confronting uncomfortable situations. Encourage drivers to be aware of their surroundings. Share resources such as the National Sexual Assault Hotline (1-800-656-4673) if drivers want to reach out for confidential help.

3. Reporting

female truck driversUnfortunately, many drivers will experience sexual harassment on the job. Decide how you will handle sexual harassment situations before they arise. Have an open-door reporting policy on reporting. Make it as easy as possible for drivers to bring an incident to your attention. Prior to an incident, clearly share how drivers can expect reports to be handled. If there are specific forms of documentation you require, make sure your employees know what that is. Take care not to set barriers that unintentionally repress reporting. 

Having a designated check-in person is another great way to encourage a culture of safety. Employees should know that they can approach that person with sexual harassment reports. If drivers aren’t coming to you, it may mean that they are too nervous or uncomfortable to broach the subject. Designate someone on staff to periodically reach out to drivers proactively about their experience on the job. 

4. Accountability

Accountability includes two sides when it comes to stopping sexual harassment in the trucking industry. The first is accountability within your company. When someone makes a sexual harassment report, it’s important that staff are trained to take the complaint seriously. In addition to prioritizing strong company values, there could be legal consequences for ignoring or glossing over a sexual harassment report. 

Hold your company and your employees responsible for their actions. A safe workplace benefits all employees.

The second aspect of accountability is to hold any employees involved responsible for their actions. Clarify how your company will follow up on the report and what the consequences will be. Clearly state (in writing when possible) what will happen if there is a repeat incident. Ultimately, a safer workplace is a positive asset for all employees.

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4 Reasons Verifiable Fleet Safety is a Top Priority

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4 Reasons Verifiable Fleet Safety Needs to be a Top Priority

Fleet safety is one of the most important things for a trucking company to prioritize. One bad safety incident can cost thousands, if not hundreds of thousands of dollars. It can cause a ripple of damaging effects for years: in bad publicity, drivers turning down jobs, and overall a long recovery from the incident. Though not every accident is avoidable, most have causes that prove to be preventable. So here are 4 reasons verifiable fleet safety needs to be a top priority.

1. Mitigate Your Risk: Drivers

Your drivers are your most valuable assets. You put a lot of time and effort into hiring them, so be sure to put that same effort and time into keeping them. Driver health is one of the best ways to mitigate risk over the road. Healthy minds and bodies make for safer drivers. If you have drivers that are overly tired or stressed, they’re more likely to make mental errors that can cause safety issues. And drivers who are not trained well certainly won’t be set up to be safe and successful drivers. Think about what you can do to help support your drivers’ health and well-being. Put plans in place to start making driver health a priority. And share those plans to everyone in the company.

2. Mitigate Your Risk: Equipment

Put risk mitigation steps in place with your equipment as well to help with your overall fleet safety. Staying current with all the required service and safety checks required for your company’s equipment is especially important.

Keeping your fleet in good repair can keep your employees more engaged. The state of your equipment can have a big impact on your drivers and how attractive your company might be to new employees. Have a clear fleet maintenance policy in place.

3. Create a Culture of Fleet Safety

Who is responsible for fleet safety? Is it left up to the drivers behind the wheel? Does concern for safety come from the top of the organization down? Is everyone aware of your safety policies? If you’re not sure of these answers, one of the best things you can do at this time is get your safety policies written down. And then share them with everyone. This is the best way to get a culture of safety started. Bake safety into the foundation of the company and communicate it both internally and externally. If not, it will always fall to someone else to be responsible for fleet safety.

4. Document Emergency Procedures

As mentioned, not every incident is 100% avoidable, and it’s true that accidents will happen. Even when you take precautions, you and your drivers need to be ready to react in case of an emergency. Having solid, documented processes in place is very important when talking about overall fleet safety. Ensuring your drivers know what do to and who to contact when a problem arises can help lessen the impact of the damage and the time getting the situation resolved.

Document your processes and procedures for any type of emergency that might arise. Ensure that your drivers have quick access to clear emergency contact information and steps to take in case of an emergency.

Taking these steps to ensure you’ve got a good start to verifiable fleet safety is an important way to create a culture of safety in your company. Working to always communicate and share updates to any of these policies is something that should be built-in to decision making and change management throughout the organization. Making that everyone in the organization is responsible for safety can make your company an attractive option when hiring new drivers.

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