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How To Attract Drivers as a Pet Friendly Trucking Company

retain drivers February 17, 2021/by Alayna Klco

Being a pet friendly trucking company is more than just a perk for some drivers. Offering a pet rider program strengthens company culture, retention, and recruiting. Ultimately, pet programs are about driver satisfaction and happiness and should be considered part of an overarching retention strategy. With strong marketing that displays a positive company culture, pet programs can also bolster driver recruitment efforts.

Driver Happiness Improves Driver Retention

Fundamentally, pet and rider programs are about driver happiness which directly influences driver retention. According to our Drive My Way Driver Happiness and Retention Survey, drivers who are unhappy at their jobs are more than 60% more likely to have job searched in the past 3 months. Unhappy drivers also report being unwilling to recommend their company to other drivers and do not want to work at their company for a long time. In contrast, the majority of drivers who are happy rarely think about looking for a new job and would recommend their company to other drivers.

Company drivers indicate that company culture is the second most important factor that drivers are attracted to their company. Being a pet friendly trucking company is only one small piece of company culture, but for some drivers, it makes a big difference. Offering a pet program is a great way to boost driver happiness, continue building a positive company culture, and increase driver retention.

Pets Improve Driver Happiness

As any pet owner knows, pets make our lives better in countless ways. Studies have shown that pet owners are less likely to suffer from depression, have lower blood pressure in stressful situations, and lower cholesterol. For truck drivers, the benefits of a pet while on the road are even greater. Some truck drivers struggle to maintain their health. Having a pet that needs regular exercise encourages drivers to regularly get out of their truck, stretch, and walk around. In addition, pets can reduce depression among drivers who spend long periods of time away from home. They fill our need for human touch and give companionship during long stretches away from loved ones.

We spoke with Sydney Abernathy, Director of Recruiting at Super T Transport. She shared her perspective on the benefits of being a pet friendly trucking company.

“We have a pet policy to attract and retain drivers and the benefit is increased wellness in our drivers. A pet can promote wellness for a driver with increased activity, reduced stress and anxiety, and by filling a need for companionship Driver wellness is one of the biggest challenges a driver faces on the road. If you consider a pet policy part of your driver wellness program it is easy to see the return of the policy on your bottom line.”

Establishing A Successful Pet Program

woman and dog Offering a pet program is a great way to boost driver happiness and retention, and there are several best practices that will make your program successful. First, consider the guidelines you will share with drivers. It’s reasonable and recommended to include some restrictions on the type of pet or size of the animal to reduce the likelihood of equipment damage. Weights limits that allow pets up to either 30lbs or 60lbs are common among top carriers. Similarly, some fleets encourage drivers to stick to either cats and dogs and allow petitions for other pet requests.

Top carriers including JB Hunt, Knight, and Crete are known for allowing pets on the road and are a great model for implementing a successful pet program.

Communicating With Drivers

Whether you are starting a new pet program from scratch or revising an existing program, communication is key to success. Give clear expectations about cab cleanliness and communicate these from the start. Additionally, set concrete repercussions for not meeting those standards. For additional protection, some companies ask for a deposit to cover any potential damages. If you implement a deposit requirement, make sure the cost of the deposit is not prohibitive. An exorbitant deposit amount breeds resentment because you are then only offering a pet program in name.

Once you have established the basic guidelines for a pet program, help drivers take care of their pets on the road. Ultimately, a healthy, happy pet is a better companion and is less likely to damage equipment.

Here are a few simple tips:

Encourage drivers to take their pet for a vet check before going OTR.
Let pets get familiar with the space before drivers are far from home.
Drivers should be aware of any dangerous chemicals or work sites and keep pets out of harm’s way.
Remind drivers to prepare food, water, a waste plan, and an exercise plan before they hit the road.
Offer resources for drivers to be successful and safe with a pet on the road.

Marketing Yourself as a Pet Friendly Trucking Company

Good marketing transforms pet programs into a recruitment tool in addition to a retention asset. Consider advertising yourself as a pet friendly trucking company in everything from general ads to specific job descriptions. Position your pet program as part of driver care and a positive company culture. Having a pet program is unlikely to attract drivers if the rest of the job is not competitive. That said, if you have a compelling job offer, being a pet friendly trucking company may give you the edge over your competitors.

Communication is crucial in recruitment conversations, so be open upfront about the structure of your program and any restrictions. Drivers will appreciate the clarity and the drivers who are a good fit for the position will stay engaged.

Being a pet friendly trucking company benefits company culture, retention, and recruiting. Pets increase driver happiness, and that decreases turnover. Pet programs are a great way to attract quality drivers while supporting the physical and mental well-being of your fleet.

FREE SURVEY REPORT

Driver Lifestyle & Job Happiness Survey

We surveyed over 400 CDL truck drivers nationwide to discover what makes them happy in their career and life. Access the survey report to see the results.

Why You Need a Safety Incentive Program

incentive programs, retain drivers January 19, 2021/by Alayna Klco

All trucking fleets have safety standards, so why is a safety incentive program so important? A safety incentive program can help motivate drivers to high standards AND help document strong safety behaviors. Incentive programs keep the focus positive. As an employer, you encourage the right behavior while also boosting company morale. This type of program infrastructure can be a great way to build driver loyalty and accomplish several safety priorities simultaneously.

Do I Really Need Safety Incentives?

The short answer is yes. Here’s why.

Most trucking companies have safety procedures and expectations, and some may also have specific metrics for their drivers. Fleet safety should be a high priority, and incentive programs are an excellent way to communicate that to drivers and encourage behavior changes.

While it may not be glamorous, fleet safety and tracking are key to regulatory compliance. In the event of a safety incident, you may need to be able to demonstrate safety protocol among your team.

An incentive program can encourage drivers to record their safe driving and creates a positive feedback loop. An incentive program that rewards strong performance is also good for company culture and team morale. Everyone wants to be recognized for a job well done, even if it is a job expectation. There’s also an undeniable benefit to your bottom line. A strong company culture is likely to reduce driver turnover, and that’s a tremendous economic advantage.

The benefits of a well-run safety incentive program also extend to recruiting and marketing. In addition to building internal morale, companies can build off a strong reputation and safety-centric messaging in marketing and recruitment efforts. Use driver recognition and feedback to help create positive brand recognition as a recruitment tool.

What Should Be Part of a Safety Incentive Program?

A thoughtful safety incentive program has several distinct characteristics. First, if you are offering monetary incentives, offer enough to be meaningful to drivers. The exact amount will vary based on your location, the type of driver, and your standard compensation package. If a meaningful monetary incentive is out of the question for you, consider other ways to reward drivers. Internal or external recognition, visible insignia for drivers to show off, and flexible home time are just a few non-monetary possibilities that will still motivate drivers. Not all employees are motivated by the same thing, so you may also consider implementing a multi-pronged incentive program. Ultimately, decide what you are best able to offer, and create a strong program based on your resources.

If a meaningful monetary incentive is out of the question for you, consider other awards that benefit drivers. There are many ways to motivate and reward hard work.

As you design or reshape your safety incentive program, keep sustainability and structure top of mind. Ensure that the program you develop is sustainable for your current and future staff. Even though safety incentive programs are often supplementary to other safety efforts, they take time to maintain. Design something within your capacity. In addition, make sure the safety program is incentivizing the right behavior. For example, a program based solely around mileage may be unintentionally encouraging drivers to drive beyond their safe limits. Thoughtfully determine success metrics when you launch the program. Then, adjust the metrics as needed when you determine points of improvement.

When to Offer Safety Incentives (And When They Won’t Work)

A successful implementation strategy for incentive programs effectively identifies “When.” Common choices for the program cycle are quarterly or annual rewards. To decide what is best for your fleet, you may need to consider the types of jobs you offer. Will your incentive program be effective for both local and regional drivers? If you prioritize safe driving miles, do drivers have similar routes? Or do some drivers have primarily rural routes while others are largely urban? How will this impact drivers’ ability to perform well in your program?

To decide what is best for your fleet, you may need to consider the types of jobs you offer. Then, decide what driver metric you will measure and how drivers will accumulate rewards.

Another timing question to consider is about rewards accrual. Will incentives accumulate for drivers or will they start clean for each new time increment? Similarly, decide whether to offer tiers of incentives or whether you will regularly feature a set of drivers like an employee of the month. Regardless of how you structure the program, start incorporating training and clear safety policies from the beginning as part of driver orientation.

How to Communicate Safety Incentives to Drivers

happy truck driver Early and often is the best rule of thumb for sharing a safety incentive program with drivers. Set clear expectations at the start so that drivers know how to succeed. Based on your metrics for driver incentives, tell drivers exactly what they need to do. The results should be measurable, so drivers feel it’s a fair and attainable goal. Then, share the program in clear, simple language so there’s no confusion or feeling of mystery!

When you talk about the safety incentive program with drivers, make sure to convey the program as a reward! Internally define the program objective, then highlight the benefits and positive rewards to drivers. Avoid a system that is punitive and focuses on how drivers lose points. If designed and communicated well, your safety incentive program will stand out as a positive differentiator from other companies.

FREE SURVEY REPORT

Driver Lifestyle & Job Happiness Survey

We surveyed over 400 CDL truck drivers nationwide to discover what makes them happy in their career and life. Access the survey report to see the results.

4 Ways to Engage Drivers as a Small Trucking Business

engage drivers, retain drivers December 9, 2020/by Cindy Slanoc

According to Drive My Way’s Truck Driver Happiness and Retention Survey, only 54% of surveyed drivers say they are happy with their job. Younger and newer drivers expressed higher levels of happiness than older, more experienced drivers. In addition, females expressed higher satisfaction levels as did those working for larger companies.

Beth Potratz, CEO of Drive My Way shares: “Too many CDL drivers are not happy with their job. A truck driver’s life and job are inextricably connected, therefore it’s critical their job fits their needs and preferences so they can live the life they want doing the job they love.”

Taking that research into account, you might also wonder how the size of the employer might affect happiness and retention. What might make a smaller company an attractive place for a driver to work? What gives small carriers an advantage over larger carriers? In this case, there’s plenty of things that a smaller company can use to its advantage when working to recruit and retain great truck drivers. Here we’ll take a look at 4 little ways to engage drivers at a small trucking business.

1. Show Drivers You Care

Showing signs of appreciation for your drivers should be part of any company’s overall culture. Though grand gestures of appreciation are usually well-received, it’s the smaller things that standout. The things that make life easier on a daily basis that can make the most difference. A simple thank you goes a long way to keep employees feeling appreciated and engaged. Investments in continuing driver education help driver know you value them. Being respectful of scheduling requests makes your drivers feel respected. These are the little things that a small trucking business can do well to compete for driver loyalty. Take a look at the list below, which of these things do you use to your advantage?

Small trucking companies have the following advantages:

Know your drivers by name
Family-first culture
Flexibility
Close-knit teams
Less layers and bureaucracy
More meaningful interactions
Plenty of opportunity to grow

2. Open Lines of Communication

Communicate with drivers effectively and ask to hear their opinion on crucial topics such as compensation, equipment, and home time. Showing that you care about your drivers is important. If you give your drivers ways to supply their feedback, this can encourage further driver engagement as well.

As a small trucking business, you can really highlight the intangibles that make working for you attractive. If you’ve got a great home time policy, be sure to include and communicate that. Tell prospective employees about the things you provide that larger carriers cannot. These indirect forms of compensation are something to communicate when recruiting new drivers.

Whenever someone is asked for their opinion on something that’s important, it makes them more connected to the decision-making. And ultimately connected and invested in the way the company performs. All of these things add to the value perceived by your drivers, and should be communicated as a part of their total compensation when they join your team.

3. Prioritize What Makes Drivers Happy

Does it matter if drivers are happy? Drive My Way’s Truck Driver Happiness and Retention Survey indicates that driver job satisfaction, retention, and recruiting are strongly interconnected. Not only are happy drivers more likely to stay with your company, but they are also more likely to recommend and help recruit your next driver hire.

Asking your employees about happiness is a great indicator of turnover risk. Investing in the satisfaction of your drivers can have a big payoff in both retention and recruiting.

What makes a driver happy?

This graphic from the Truck Driver Happiness and Retention Survey shows what makes truck drivers happy, and which factors impact their retention more than others.

Are you making these things a priority in your current driver strategy? What changes should you make?

4. Advancement Opportunities

There are a few great ways to help a new driver know that if they join your carrier, they can have long and fulfilling career with you. Implementing mentorship programs and having a driver career path established will help a driver picture how they will fit in and grow with your company over the long-haul.

Mentorship programs are great tools for your small trucking business. They help engage new drivers by having a designated person to show the the rope. And it also gives your current drivers an opportunity to share what they know to help a new driver get established. These relationships can be very mutually beneficial for the drivers, and certainly valuable for company culture and employee retention.

Having a mentor, and also having an established career path to follow can help a driver become connected early and know that they’ve made a great decision to be with you for many years and many, many miles.

If you’re just getting started, or if you’re a well-established small trucking business, you most certainly have advantages to use in your favor while building your team of drivers. Lean into the strengths and advantages that are unique to a trucking company of your size and do the things that larger carriers simply cannot. Word of mouth is a great tactic to help you attract and retain drivers when you’re small or just getting started.

FREE SURVEY REPORT

Driver Lifestyle & Job Happiness Survey

We surveyed over 400 CDL truck drivers nationwide to discover what makes them happy in their career and life. Access the survey report to see the results.

4 Tips to Stop Sexual Harassment in Trucking

retain drivers October 5, 2020/by Alayna Klco

Sexual harassment in the trucking industry is a documented problem. The good news is, many people want to promote safer work environments and stop harassment. Frequently, conversations center on women who experience sexual harassment. This is not a problem exclusively experienced by women, but in a heavily male-dominated field, it is often women who report incidents. As a result of the trucking shortage, more and more female drivers are entering the workforce, and safety on the job needs to be a priority.

Regardless of your personal feelings on the subject, it makes good business sense to take clear steps to stop sexual harassment in trucking. Small companies and large fleets alike can rely on a combination of policy and company culture. What’s a good way to check if you’re doing well? Look around you. Are women drivers and employees who you recruit staying with your company? If there is a disproportionately high level of churn among female employees, uncover the reasons for that turnover.

What is Considered Sexual Harassment?

Quid Pro Quo: This is one of the easiest forms of harassment to identify, though it may not be easy to report or document. Quid Pro Quo is an explicit request or demand from someone in a position of direct or perceived power of “I do this for you, then you do this for me.”
Hostile Work Environment: This harassment is often much harder to spot. At its core, a hostile work environment is any unwanted speech or conduct that makes someone else uncomfortable and inhibits someone from doing their job. It could include anything from crude jokes or suggestive comments to inappropriate photos or shirts to nonconsensual touching or other forms of unwanted attention. Hostile work environment complaints are evaluated based on how the comment or action was perceived, not how it was intended. So, make sure employees are clear on your company policies and expectations.

How Can You Promote A Safe Workplace?

1. Policies

Many companies share sexual harassment policies during driver orientation. Unfortunately, while that may be sufficient if legal action is taken, it may not be very effective in preventing incidents. During onboarding, drivers receive a lot of new information, and the complexity of legal policies makes them difficult to understand at the best of times.

Policies should be clear to everyone on your staff. Provide a straight forward reporting structure for documenting an incident before a situation arises.

Instead, remind employees frequently of your policies by incorporating it into your company culture. At their core, policies should be comprehensive but clear to your staff. Communicate a zero-tolerance policy of sexual harassment in your workplace. In addition, provide an uncomplicated, consistent reporting structure for documentation of incidents before there is an incident to report. Encourage employees to use this structure if they do need to report a situation.

2. Training

In addition to training all drivers, recruiters, and other employees on your policies, consider offering safety training. Offer this training to women or anyone else who wants to join the conversation about safety on the road and in the workplace. The underlying question is, “What can you do to set drivers up for safety?”

As an employer, help prepare female and other drivers for these situations. Communicate that it is not their fault. It’s important not to place blame or hold the injured person responsible for the situation. Then, share best practices for preventing and confronting uncomfortable situations. Encourage drivers to be aware of their surroundings. Share resources such as the National Sexual Assault Hotline (1-800-656-4673) if drivers want to reach out for confidential help.

3. Reporting

female truck drivers Unfortunately, many drivers will experience sexual harassment on the job. Decide how you will handle sexual harassment situations before they arise. Have an open-door reporting policy on reporting. Make it as easy as possible for drivers to bring an incident to your attention. Prior to an incident, clearly share how drivers can expect reports to be handled. If there are specific forms of documentation you require, make sure your employees know what that is. Take care not to set barriers that unintentionally repress reporting.

Having a designated check-in person is another great way to encourage a culture of safety. Employees should know that they can approach that person with sexual harassment reports. If drivers aren’t coming to you, it may mean that they are too nervous or uncomfortable to broach the subject. Designate someone on staff to periodically reach out to drivers proactively about their experience on the job.

4. Accountability

Accountability includes two sides when it comes to stopping sexual harassment in the trucking industry. The first is accountability within your company. When someone makes a sexual harassment report, it’s important that staff are trained to take the complaint seriously. In addition to prioritizing strong company values, there could be legal consequences for ignoring or glossing over a sexual harassment report.

Hold your company and your employees responsible for their actions. A safe workplace benefits all employees.

The second aspect of accountability is to hold any employees involved responsible for their actions. Clarify how your company will follow up on the report and what the consequences will be. Clearly state (in writing when possible) what will happen if there is a repeat incident. Ultimately, a safer workplace is a positive asset for all employees.

FREE SURVEY REPORT

Driver Lifestyle & Job Happiness Survey

We surveyed over 400 CDL truck drivers nationwide to discover what makes them happy in their career and life. Access the survey report to see the results.

Are You Making the Most of Training CDL Drivers?

engage drivers, recruit drivers, retain drivers August 26, 2020/by Cindy Slanoc

Ongoing training is essential in any workplace. The trucking industry is no exception. You work hard to recruit and hire the best team of professional truck drivers you can find. So it’s very important to keep their skills sharp and keep them up-to-date on training requirements. You can offer many types of training, and various methods to conduct the training sessions. The key is to make sure the training sticks and is sustainable. So here are a few ways to be sure you’re making the most of training CDL drivers.

Purpose of the Training

Workplace training isn’t always every employee’s favorite thing to do on the job. Some employees see it as a chore, and some see it as an important benefit of the job. So you want to ensure that you’re providing training for the right reasons. And at the right time. What is the purpose of the training? Why are you offering it now? You need these answers before you start any planning. If you go into planning before you have your needs and goals clearly defined, you might wind up creating confusion in the workplace. If you’ve got these things well thought out, your training will be much more impactful and more well-received.

Types of Training

There are several diverse ways you can execute training. You can bring in a trainer and conduct training live and in-person with a large group. In addition, you can offer opportunities for group training online or individualized online training. You want to make sure the delivery matches up well with your driver’s needs and workplace conditions. Find ways to best leverage your current resources to offer training. Training CDL drivers in a group setting might not be very feasible at this time, but online options might be a better fit right now.

Stay Ahead of Needs

Anticipating your long-term training needs and planning accordingly can go a long way to stretch your training budgets and positively impact your business. Pricing for training planned well in advance is usually at a cost savings vs. needing to get a trainer lined-up at the last minute for an emergency session. Your best strategy is to document upcoming needs and plan training out at least a few months in advance. This will help ensure best pricing and no schedule surprises to your team.

Training For the Long Term

When investing in training, it’s important to make sure that you’re setting up a plan for the long term. If you need to bring in resources from the outside to train your team, ensure that you’re appointing team members to become leads for the new training to keep the new learnings alive and well. Be prepared to have these team leads help with training new employees on these topics or reinforcing the training to keep the learning fresh and evergreen within your team.

When you’re working to plan your training for your employees, think about how this will help your overall recruitment and retention plans. Find ways to include topics in training that you can use to clearly showcase why working for your company is a good choice for any candidate to come onboard.

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

5 Ways to Support the Mental Health of Truck Drivers

retain drivers August 26, 2020/by Alayna Klco

Promoting healthy habits among your fleet is about more than physical health. More and more trucking companies are prioritizing mental health and considering its impact on overall employee well-being. Especially with increased tension due to COVID 19, creating strong connections and policies that support the mental health of truck drivers is critical. Here are a few ways to incorporate healthy structured and unstructured practices in your company.

1. Allow Person and Pet Ride-along Programs

Long hours of solitude on the road can take a toll on drivers. Even for drivers who love the open road, solo driving can make it hard to build and maintain close relationships.

Recruiter Bryce Kjellander at Stevens Trucking shared this about why they offer a pet and rider policy:

“Our pet and rider policies have definitely assisted with driver retention. In the recruiting office, we hear how certain drivers wouldn’t even entertain driving for a company who didn’t offer both. A majority of our drivers love having the option to have a loved one or pet in the truck with them. In stressful times, both help improve a driver’s mental health, and we are pleased to offer both.”

Offering a partner or pet ride-along program is a great way to support driver mental health. Having a co-pilot can help prevent loneliness, alleviate driver stress, and boost spirits on the road.

2. Support Regular Food and Exercise Routines

Trucking has been called one of America’s most unhealthy professions. Unfortunately, it’s for good reasons. In a study from the CDC conducted with more than 1,600 long haul truck drivers, 88% of drivers reported having at least one risk factor for chronic disease. Poor physical health can also take a toll on mental health.

healthy trucker To support strong mental health in your fleet, support good dietary and exercise habits. Regular, moderately intense exercise can reduce stress and anxiety while also improving sleep. Similarly, a healthy, well-balanced diet and proper hydration are great ways to improve overall driver health. As a company, consider how you can support healthy habits in your fleet. Health coaching, dietary resources, and regular health screenings are all ways to create a culture of physical and mental health in your fleet.

3. Encourage Good Sleep Habits

Whether your fleet is OTR, regional, or local, sleep is a critical part of road safety. Whenever possible, keep driver schedules as consistent as possible. In addition, fleets should consider offering sleep apnea testing as part of health care benefits. According to an FMCSA study, an astounding 28% of commercial drivers suffer from sleep apnea. Untreated sleep apnea can make it difficult for drivers to focus and react quickly on the road.

To put the impact of sleep in perspective, Smart Trucking notes that the impact of driving with less than 8 hours of sleep each night is equivalent to driving with a blood alcohol content level of 0.10.

For OTR drivers, good sleep can be particularly hard to come by. Help your drivers improve their sleep by encouraging them to use blackout curtains in the truck and bring some of the comforts of home in the cab. Some photos or small decorations can go a long way to keeping drivers in a positive mindset.

4. Promote Strong Relationships

Having strong, healthy relationships is closely linked with positive mental health. That extends far beyond the walls of the home. Build a company culture of connection, especially during this time when health concerns are keeping many people apart. Internally, encourage meaningful relationships in structured ways, such as mentor programs. Encourage drivers to be particularly proactive in taking time to connect with loved ones while on the road. Employers can help facilitate strong home relationships by clearly communicating home time to drivers.

Technology can also help play a role in strong relationship building. As a company, take advantage of software that optimizes drivers’ time on the road. Work with your sights set on improving quality of life rather than exclusively raising your bottom line. Drivers will reward you with loyalty and retention.

5. Have Available Resources

One of the best ways to support the mental health of your truck drivers is to be prepared with resources before they are urgently needed. Make sure that counseling and other mental health supports are included in the health insurance plan you offer. Similarly, share information such as national hotlines as part of your driver orientation. Doing so sets a tone that mental health is a priority and helps destigmatize conversations when drivers need them most.

Warning Signs of a Mental Health Crisis

If you start noticing strong behavioral changes in your drivers, it may be a sign of deeper problems. Watch for these common red flags among your drivers:

Quick and strong emotional reactions
Extra tired
Trouble focusing
Inability to handle daily problems and stress
Withdrawal from social circles personally and professionally

Especially in times of uncertainty, it’s important to connect with drivers proactively. Even if drivers are initially uncertain or skeptical about taking mental health seriously, provide them with support resources, and encourage drivers to peruse at their own pace.

ultimate guide to retaining truck drivers

Ultimate Guide to Retaining Truck Drivers

You work so hard to recruit the best truck drivers for your fleet. The trick is retaining them. This guide is packed with tips for retaining your fleet.

How to Write Messages that Connect Drivers During COVID19

retain drivers August 12, 2020/by Alayna Klco

Crafting messages that connect drivers during the time of Coronavirus is a balance of content and delivery. Each time you communicate with your fleet, look for ways to emphasize the value your employees bring. Then, choose the channel that is best suited for the message you are sending. Here are 8 best practices for effectively communicating messages that connect drivers.

Craft the Message

1. Keep It Positive

Everyone is experiencing the pandemic a little differently, but it’s not easy for anyone. In a June 2020 survey of nearly 250 million American adults, the Household Pulse found a dramatic increase in anxiety, depression, and worry directly correlated to COVID19. As an employer, you can be confident that at least some of your drivers are among those numbers.

More than ever, this is a time to keep your messaging positive. Recognize quality performance and create opportunities to build c omradery among your team.

Keep content upbeat and treat drivers with respect. Share company highlights and successes, especially if you can attribute it to the work of your team. Small gestures quickly add up and can make a big impact on drivers.

2. Put People First

National job uncertainty has been a hallmark of 2020. With that in mind, it’s more important than ever to show drivers that you care. Making people a priority is more than a feel-good gesture. In times of economic uncertainty, high driver turnover rates are more costly than ever. Make it a priority to keep drivers that you have and to recruit with retention in mind. To be successful, launch or renew efforts to get driver feedback on what they need. Then, be proactive in implementing changes for their health and wellbeing.

3. Prioritize Transparency

With information changing so quickly, communicating with transparency requires a delicate balance. The good news is, drivers also know this. Be as accurate as possible, but also honest about the uncertainties you are navigating. Prioritize sharing information with drivers that will affect their jobs or lives. In your communication, be realistic and honest about what your company is and is not able to accommodate. When drivers have questions, listen to understand rather than to respond. Focus on setting appropriate expectations and de-escalating frustration or tension.

4. Be Clear and Consistent

In addition to transparency, consistency is critical during uncertain times. It’s so important that in 2019, Harvard Business Review found that consistency is one of the three key elements of building trust.

In the trucking industry right now, transparency is a way of giving drivers something stable to rely on. Have policies in place for personal protective equipment (PPE), sanitizing resources, and sick days. Unfortunately, no one can control the outcome of this disease or how different economic sectors will respond. That said, veteran and new drivers should know what they can expect from you. Be proactive in communicating measures for their health and safety before it’s an emergency.

Fine Tune Your Message Delivery

5. Give Praise in Public and Private Ways

To connect drivers during Coronavirus, the message delivery is almost as important as the content. To recognize drivers, take a two-fold approach. Be public with praise on social media in addition to internal kudos. Highlight drivers who are doing quality work during this time, and call attention to their hard work! Hero campaigns are a great way to do this.

Public recognition is most meaningful as a way to connect drivers when it is paired with private or internal recognition as well. Drivers will quickly see through any companies that praise in public and don’t value drivers in private. In addition to external marketing campaigns, take time to reach out to drivers individually. Share your appreciation directly with drivers who are doing good work. Listen for signs of stress and other challenges that drivers are facing. Support drivers in any way you can. Good employees are your most valuable company resource.

6. Sending to One or Many?

There is a lot of information to communicate right now. Within that flood of content, identify dissemination best practices. In short, not every message is for every driver. Some information is best shared with your entire fleet as a bulk message. Other instructions or resources might only be relevant for a subset of individuals or even a single person. Consider carefully who needs to hear which pieces of information before sending anything.

7. Contact Drivers on Their Terms

Choosing to use the platforms drivers prefer is a form of respect, and it’s good business. Our Drive My Way Driver Happiness and Retention Survey found that 64% of drivers prefer to speak with recruiters by phone with email being the next closest option. Now, other platforms using video calling or other technology may also play a role in training or fleet communication.

64% of drivers prefer to speak with recruiters by phone. Email is the next most popular communication channel.

Choosing to communicate based on drivers’ preferences is a small way to accommodate your drivers and increase job satisfaction. Similarly, reach out to drivers at times that work for them. Attending to details like communication channel and timing turns the driver – manager relationship from a one-way chain of command to a conversation.

8. Air on the Side of Over-Communicating

Communicating with the mobile, widespread workforce that is truck drivers is no small job. Add to that challenge the flood of information and misinformation that is swirling around Coronavirus. The bottom line? It’s hard to overcommunicate with your fleet right now.

Drivers’ viewpoints are shaped primarily on their day to day experience on the road or hear from other drivers. That may not be the whole picture. Because drivers have often not earned the respect they deserve, some may think they are being singled out unfairly. Take the time to listen to their concerns and empathetically explain any increased regulations and reassure drivers that they are valued as part of your team.

FREE SURVEY REPORT

Driver Lifestyle & Job Happiness Survey

We surveyed over 400 CDL truck drivers nationwide to discover what makes them happy in their career and life. Access the survey report to see the results.

6 Ways to Better Communicate Home Time for Drivers

retain drivers July 27, 2020/by Alayna Klco

Home time is a very important job benefit to many drivers. Communicating policies clearly sets drivers’ expectations from the start. As with all driver communication, strive for clarity, consistency, and empathy. Set your policies early, but prepare a few flexible solutions for the times when unexpected emergencies arise. Implement these best practices for communicating home time with drivers, and get to know the most frequently asked questions.

1. Give the Details Early

Home time is cited as a top priority for many drivers. In our Drive My Way Driver Happiness Survey, time at home was ranked more important than Bonuses and Benefits, Equipment, and Route/Location among other factors. Only pay and company culture ranked higher when drivers answered what was attractive to them in a job. With that in mind, make sure to list home time in job descriptions.

Allowing drivers to decide right away whether the job is a good fit for them ensures you’ll only interview drivers who are a good fit.

Home time policies should also come up in a job interview. If drivers don’t ask, be clear in stating your policy, especially if there are any unique elements to it. This is another opportunity to ensure that your recruitment policies prepare you for strong driver retention. Communicating policies early and often helps set a tone of transparency for new drivers.

2. Strive for Consistency

Clear home time policies go a long way with drivers. When possible, follow a clear pattern for days off. For some companies, this will be easy. For others, a consistent schedule simply isn’t practical.

Whether you offer 2 weeks on the road 2 days off or 7 days on 1 day off, be as consistent as possible within your scheduled routes.

Drivers want to know what they can expect and may be planning family events around their time off. Stay as close to their anticipated schedule as you’re able to, and share changes with advance notice.

3. Put it in Writing

Home time should be clearly stated in the hiring contract. While it may seem unnecessary, putting home time in writing is good protection for both the company and drivers. If your policy is in writing, it ensures consistency among drivers. If you do have different policies for seniority or other factors, make sure that is clearly outlined so there is no favoritism at play.

Having expectations set in writing also manages company optics. There should be no question about why drivers have different home time policies. Visible policies are good for clarity upfront and protect you if disputes occur later.

4. Be Understanding

Inevitably, drivers will request time off that is different from their standard home time policy. When extenuating circumstances arise, be flexible when you’re able to. Understandably, it’s not always possible to get drivers home immediately. Strong communication is your best asset. In difficult situations, be sympathetic, and use neutral language as you explain the situation. Empathize with the driver and work to identify a solution that works for both parties.

5. Be Prepared for Driver Questions

Home time is very important to most drivers. Drivers who are willing to be out for weeks may still have obligations at home. They speak highly of companies that recognize this and try hard to get them home when they need it. Because home time is so important, questions are a guarantee.

Here are some of the most common questions that we get at Drive My Way.

Is home time truly guaranteed?
Do I have a say in when I take my time?
Will I work weekends or be off?
Will I be home for my reset?
Are the home time and mileage really what is listed in the job description or communicated in the interview?

TruckingTruth also shares a few common driver FAQ.

What happens in case of an emergency?
How are loads assigned?
What hours will I work each day?

6. Identify Areas for Flexibility

If drivers stay with your fleet for long enough, they will likely request time at home outside their typical policy at some point. Additionally, new drivers might ask about for more time at home in a hiring interview. Before those conversations arise, consider how you can offer flexibility in a way that works with you.

One option is to offer a take your truck home program. If drivers don’t have to add the extra miles to and from a terminal, that means more time with their loved ones. Another option is to offer an emergency policy. Drivers might be granted a minimal, set number of days to use in case of personal emergencies. Partner or pet ride-along programs also offer drivers similar benefits while keeping them on the road.

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4 Ways to Focus on Driver Care During COVID-19

retain drivers June 26, 2020/by Alayna Klco

Let’s call a spade a spade. 2020 has been a year full of surprises and challenges. As an employer in the trucking industry, you may have a front-row seat to the hardships of Coronavirus. As you’re navigating these uncharted waters, be proactive in reaching out to your entire staff. This is not business as usual, and silence will be noticed. Take this opportunity to firmly demonstrate that your company cares about drivers. Focus on driver care, and you will build positive, lasting relationships for years to come. Here are just a few ways to show employees that you value them as people as well as for their work.

1. Clear Communication

Be transparent and proactive with driver communication. It is one of the best ways to demonstrate driver care during COVID-19. Good communication is increasingly important because face-to-face interactions are scarce and can be hard to facilitate.

As you navigate the many transitions of this year, integrate driver check-ins as a regular priority. Ask drivers what form of communication works best for them.

While you may prefer emails, your drivers may feel more connected through phone calls, video calls, or texts. Show them you care by reaching out in the way they prefer, even if it’s not your most natural communication channel.

2. Truck Sanitation

As essential workers, truck drivers are keeping our country moving. As a fleet manager, you know that keeping drivers safe and healthy needs to be top of mind. Even as other industries slowly reopen and stay at home orders are lifted, the danger is not gone. Make a plan for sanitizing fleet equipment.

If you haven’t already, consider sending drivers out with the resources they need for their day to day work. Masks, hand sanitizer, and cleaning wipes go a long way toward making drivers more comfortable. Regardless of what you decide, clearly communicate with drivers what you are doing and your expectations for them. If you ask drivers to bring their own supplies, consider reimbursing their purchases.

3. Mental Health

A life on the road has its fair share of loneliness for anyone, but COVID-19 adds unique stress. Often, drivers are working increased hours or are completing more runs. The pressure for on-time deliveries is high. In addition, many drivers are deeply concerned with the well-being of their loved ones.

The same home time that is often a relief may be equally or more stressful than being on the road.

As a result, even when they come home after a few days or weeks on the road, family time may be very different. Some drivers intentionally quarantine themselves when home to reduce the risk of spread. As you check-in with drivers, provide them with resources to help connect with spouses, children, and friends.

4. Company Culture

Perhaps ironically, challenging times often provide the clearest moments for demonstrating strong company culture. Focusing on driver care helps build relationships throughout your organization. It’s also an effort that will leave a lasting impression on your drivers. Treat them well, and you will reap the benefits for years.

Drive My Way feature of Driver Dee from Prime Inc.

There are both public and private ways to prioritize driver care. In the public eye, use this opportunity to visibly thank and showcase drivers. If you maintain social media accounts or share a regular newsletter, use your platform to elevate drivers. Trucking is often a thankless job. Even though many Americans are now publicly thanking drivers, company recognition goes a long way. Consider launching a driver showcase series where you spotlight one stand-out driver each week. Then, you’re boosting morale and offering other drivers a model of what a top employee looks like.

Private appreciation of drivers can take many forms. In addition to your regular driver check-ins, consider writing short, personalized notes. Alternately, pack lunch bags or coolers for drivers. It’s no secret that a healthy life on the road is harder than ever right now.

Sending drivers with a cooler shows that you care and you understand their challenges. If you’re not sure where to start, ask for feedback. Most drivers are all too happy to share their suggestions for improvement. Are drivers happy with how communication and health concerns are handled? Thoughtfully consider the suggestions that are offered. Then, choose a few to implement as soon as possible. Being responsive to driver questions and concerns is a form of driver appreciation.

The Long and the Short Of It

As we move into the second half of 2020, experts forecast that companies should prepare for the continued effects of COVID-19. Now, you have time on your side. A focus on driver care necessitates both short and long term planning. In addition to your ongoing efforts to support drivers now, start developing a relief plan for the future. Consider, what would you have done differently this spring if you had been given 4 months warning? Take advantage of your experience this spring and develop a plan to sustain your company and support drivers in the event of a second wave.

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Total Compensation for Drivers: Communicating Effectively

incentive programs, retain drivers June 18, 2020/by Alayna Klco

Job offers that are limited to salary and health benefits tell a partial story. If you have great perks, equipment, or company culture, don’t miss a chance to talk about it! Total Compensation statements are a great way to showcase all of the direct and indirect compensation benefits you are offering to truck drivers. They won’t make up for bad pay, but they are a good way to highlight all of the assets you have to offer. In short, a total compensation package accounts for the complete pay package awarded to employees on an annual basis.

Direct compensation is the money that is paid directly to an employee. It typically includes base salary and incentive pay. On the other hand, indirect compensation accounts for all of the compensation that is not paid directly to the employee. Healthcare, retirement benefits, fuel perks, and continuing education opportunities are just a few examples of indirect compensation.

When talking to a candidate, share both the direct and indirect compensation to effectively communicate what you have to offer.

Typically, the more detail you’re able to give, the more beneficial the statement will be. Here are several common assets to include in a total compensation package.

Direct Compensation

Direct Compensation is divided into two main categories⁠—base pay and bonuses. These are the most common forms of compensation that come to mind for most people.

Base Pay

Whether you state base pay as an hourly rate or annual salary, be clear about your offering. At a minimum, include how much can drivers expect, the anticipated hours or miles, and how frequently they will get paid. If your company offers a per diem rate, this can also be included.

Bonuses

Clarify the potential for driver bonuses from the start. A few of the most common are safety, sign-on, performance, retention, and referral bonuses. Consider sharing the average amount that drivers receive from bonuses in addition to the top amount. By sharing both, drivers have realistic expectations (boosting driver satisfaction and retention) and a goal to strive for.

Indirect Compensation

Indirect compensation includes a very broad range of offerings. Most companies offer several forms of indirect compensation, but may not discuss it in their job offer. That’s a missed opportunity! Let drivers know about all of the benefits you’re providing them. While it may not come as money in the pocket, indirect compensation can be significant financial assets. Drivers who are a good fit for your fleet will value the benefits your company provides.

Health and Wellness

Medical benefits, life insurance, retirement benefits, and disability insurance are all common forms of health and wellness benefits. Nearly all fleets offer basic healthcare, and many go above and beyond. This section should communicate when benefits start as well as the details of each package. If you offer a 401K match, that’s another great asset to include in this section. Even perks like a gym membership allowance or smoking cessation programs can be included here. Drivers love to see that you are prioritizing their health by supporting their healthy habits.

Days off

Paid time off and vacation days are another form of indirect compensation that drivers value highly. If you are offering any additional sick days or benefits for drivers who get sick with COVID-19, make sure your total compensation package includes that time. In addition, always include the anticipated schedule for home time in a job description or compensation package.

Continued Education

Learning and development offerings are a wealth of opportunities for drivers. Many potential employees will be particularly excited to find a company that supports their professional growth. Whether you offer compensation for educational assistance programs or regularly facilitate career advancement opportunities, these are a form of indirect compensation. Not all drivers will take advantage of continued education opportunities, but those who do will be highly appreciative.

Perks

Once you have covered the big benefits like health insurance and PTO, it might be easy to overlook smaller perks, but they add up! Perks can help drivers with big expenses such as relocation benefits or maintenance benefits. They might also defray the cost of smaller, regular expenses such as highway tolls, or gas. If you offer an EZ Pass or a Fuel Card, list it in your total compensation package.

Highlight Non-Financial Incentives

When asked, drivers revealed that there are consistently two top factors that determine whether they are looking for a new job: pay and company culture. Company leadership and culture are difficult to equate to a compensation amount. That said, they are no less important to driver recruitment and retention. If you prioritize a family-like culture or are very safety-minded, it’s appropriate to include this in your total compensation package.

Foodliner, Inc. is one of the largest bulk food carriers in the country and a Transport Topic Top 100 carrier. They make a point to highlight company culture in their job descriptions. We spoke with Tim Yochum, Foodliner’s Director of Recruiting, and this is what he shared:

“The culture of a family owned business that values their people, treats them with respect, and works well together as a team is what makes us successful and provides a more positive experience for the driver. We have late model equipment, high quality shops, and a great customer base, but in the end it is people that make it all work.”

Similarly, quality equipment is a high priority for most drivers and can be included. Consider adding the year and type of truck as well as whether it is manual or automatic. Then, highlight any additions to the cab. If you provide a fridge, microwave, Sirius XM radio, or allow ride-along programs, share it in your total compensation package. To recruit drivers, there are also other attractive non-financial incentives that you can implement.

Communicating Total Compensation Effectively

After you have clarified exactly what your company is able to offer potential candidates, start drafting the total compensation statement. Ultimately, you’re looking for good hires and strong retention. Tim Yochum shares why he prioritizes transparency at Foodliner:

“We list non-monetary compensation in our job postings and if a candidate contacts us we are very open to providing the details of the compensation so they understand how this can affect their total compensation package. Honesty up front verses a surprise later is what we feel candidates value and appreciate. We feel that if the only reason you take a job is the money, then that will eventually be the reason you leave the job. We want the candidate to understand how the total package affects them and their family.”

Give as much detail as you are able to clearly share. It’s important for drivers to have all of the necessary information to make a decision. Even if drivers decline the job offer, that is a better outcome than hiring drivers with misleading information. If drivers feel like they have been intentionally deceived, they are more likely to quit and will have a poor impression of the company. There should be no hidden surprises. Clear communication that highlights everything you have to offer is the best approach to a total compensation package.

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