4 Tips for Recruiting Truck Drivers

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If the ongoing  shortage of truck drivers  has made one thing clear, it’s that recruiting and retaining drivers is more important than ever. Hiring, training, and retaining dedicated drivers is crucial to finding success in today’s economy, and it all starts with the recruitment of the right candidates for the job.  

Struggling to attract talent or recruit them into your organization? Wondering how to meet the demands of the market and stay competitive in an ever-changing industry? These 4 tips are sure to help you set your organization up for success when recruiting truck drivers.  

  1. Make Your Marketing Driver-Centric

In today’s world, drivers look to the regular marketing channels to find information about prospective companies and fleets. This means that good recruitment strategies begin with strong marketing and carefully curated content.  

What kinds of content currently exist on the company website and social media pages? Information about how successful a company is won’t be of much interest to a potential employee. It’s important to highlight driver-centric content, or the kinds of benefits a driver can receive from your company.  

Ultimately, a driver wants to know that the company will treat their drivers with care and provide the benefits they are looking for.  

Highlight any wellness programs or culture initiatives that differentiate your company from the competition. Providing information on schedules, work-life balance, and fleet amenities can help drivers see how much you care. Including testimonials from current, satisfied employees builds trust and offers the real insight drivers are looking for.  

Remember, drivers are always wondering “what can they do for me?” Driver-centric marketing will leave no doubt in their mind that you’re the right company for them.  

  1. Target the Right Audience 

Before you start moving prospective drivers through the recruitment pipeline, you have to be sure you’re selecting from the best pool of candidates for the job.  

Many driving fleets have very specific needs and requirements that not all candidates are ideal for. Knowing how to target the right segment of candidates will make the process more efficient and effective.  

Databases allow you to select drivers based on driver type, years of experience, haul experience, geographical location, and other factors. Focusing on any of these segments early in the recruiting process can save you time and energy. It will also increase the overall effectiveness of the company. By not optimizing this stage of recruitment, you could potentially lose hours chasing leads which were never well suited for that particular fleet or job.  

If you don’t have an easy or effective way to browse data on prospective drivers, Drive My Way can help you target the specific segment of drivers needed for your particular situation.  

  1. Use the Latest Digital Recruiting Methods

Driver recruitment methods are constantly changing, so it’s important to stay up to date with the latest and most effective strategies. Social media continues to evolve as a tool, and drivers use these platforms to research companies, read comments, and evaluate employers. Since drivers are often on the road, they’ll use their mobile devices to search for job leads.  

When viewers like, follow, share, or comment on your content, it can increase the audience exponentially. But advertising job postings on social media channels isn’t enough to attract the talent you’re looking for.  

Post engaging content on your platforms which drivers will want to view. In addition, search engine optimization of your content will ensure that your website is receiving as much traffic as possible. Use software like Google Analytics and Google Keyword Planner to optimize your post by including trending phrases and words.  

Applications should be short and mobile-friendly to avoid any bottlenecking in the recruiting process. Drivers often don’t have enough time to fill out a long application, so a shorter version with only basic information required is best initially, with the option to complete the remaining components later.  

It’s helpful to stay on top of the latest digital tools for recruiting and analyze which strategies could be useful for your company.   

  1. Re-engage Old Leads

In the trucking industry, the unusually high turnover rate of drivers poses a unique challenge for recruiters.  

One of the best ways a recruiter can continually bring people into the pipeline is by re-engaging old leads or cold leads.  

Many drivers who could be a perfect fit but were previously unavailable or chose to drive for a different fleet might be available and looking for opportunities again. Leads and prospects that have gone cold or did not convert into driver status should not be forgotten. Instead, keep them in mind for the future and maintain a connection.  

Drip marketing, engaging content on blogs, social media, and newsletters are all great strategies to stay connected to old leads and assure that your fleet remains fresh on their minds when they’re considering a new employer.  

 

 

While driver recruiting in the trucking industry can be daunting, many of the unique challenges you face can be combated by these solutions. Master these four tips to experience recruiting as it should be: easy, effective, and rewarding.  

What to Know About Take Your Truck Home Programs

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Truck Parking

Semi trucks parked together

For CDL drivers, “Take Your Truck Home Programs” can make a significant difference in their work-life balance. However, whether or not this is possible depends on various factors such as local laws, regulations, and whether the truck is carrying a loaded trailer. While some companies allow their drivers to take their trucks home, others require them to leave the vehicle at a terminal or drop yard. It’s important to note that the type of driver also plays a role. Generally, owner-operators have the ability to take their trucks home since they own them. Take Your Truck Home Programs can add a level of convenience and comfort to a driver’s routine, allowing them to spend more time with their family and better manage their personal lives.

 

By prioritizing the happiness of your truck drivers, you are investing in the overall success of your company. When drivers have a healthy work-life balance, they are less likely to experience burnout and more likely to work safely and efficiently. This, in turn, can lead to better physical and mental health, reducing the likelihood of accidents or injuries on the job. Additionally, when drivers feel valued and supported, they are more likely to form a stronger bond with your company, leading to increased loyalty and job satisfaction. Ultimately, Take Your Truck Home Programs are not just a convenience for drivers, but a strategic investment in the success of your business.

 

If they are taking the truck home, it’s important that the driver finds a safe and secure place to park it. Most companies prefer their drivers to park their trucks on their own property, or in a fenced-in yard that’s close by for easy access. Parking in public places like Walmart is not recommended as it could lead to vandalism.  Some drivers will prefer to detach the trailer and bring only the tractor home, commonly known as bobtailing. Also to note that leasing a truck shouldn’t prevent drivers from enjoying the benefits of taking their vehicles home.

 

While some companies may permit their drivers to take their trucks home, it’s not always a straightforward decision. The feasibility of this option depends on various factors, including legal regulations, whether the truck is carrying a loaded trailer, and the driver’s available space. Additionally, safety concerns in certain areas may make it unwise to park a truck at home. Ultimately, there is no one-size-fits-all answer, but companies should consider the benefits of providing a Take Your Truck Home Program to improve their drivers’ work-life balance and overall job satisfaction.

 

 

 

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7 Things CDL Truck Drivers Want

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CDL Drivers

Let’s face it, recruiters have their work cut out for them. With so many trucking companies and fleets to choose from, it’s a challenge to stand out and attract the attention of job prospects. At Drive My Way, we understand the importance of getting it right. Here are seven factors that many drivers consider when deciding where to work.

1. Pay

Well, well, well, no surprises here. Type and amount of pay is the number one reason why CDL truck drivers consider a job. And many drivers say this as their top priority. Truckers have a keen eye for a bad deal, so if your company is offering them less than the industry average, they’ll be understandably skeptical. Apart from salary, drivers also look for opportunities for raises, bonuses, and overtime rates. And if they’re driving specialty or unusual hauls which are more dangerous, they’ll expect those to pay better. So, if your company isn’t paying drivers competitively, they’ll have no qualms about hopping over to one that does.

2. Health Insurance

When it comes to choosing a CDL job, drivers don’t just consider the paycheck. A comprehensive benefits package, especially health insurance, is highly valued. Healthcare costs have risen dramatically in recent years, and drivers want coverage that meets their specific health needs. For those with families, ensuring that everyone is covered, especially for specific health concerns, is a top priority. Offering a range of insurance options with balanced factors like deductibles, co-pays, and co-insurance costs can help drivers find the best fit for their needs..

3. Retirement Plans

Retirement plans are a crucial consideration for CDL truck drivers when deciding where to work. With the average age of truck drivers being 49, many are only two decades away from retirement. Even younger drivers are proactive and start planning for their retirement sooner rather than later. In fact, retirement plans are a top factor for drivers when applying for a new CDL job.

However, many employers fail to enroll their staff in a default retirement plan, leaving drivers and other staff overwhelmed with making those decisions. To make the process easier for drivers, have an automatic opt-in policy with the option to opt-out or choose a different plan. Drivers understand the importance of saving for retirement, and showing them that you care about their future will make your company stand out in their minds.

4. Type of Run/Range

Trucker jobs come in various shapes and sizes. One of the most significant factors that differentiate them is the type of run and range that they offer. Not all drivers are interested in coast-to-coast travel. Certain drivers might prefer over-the-road (OTR) work. However, since OTR drivers spend less time at home and live out of their truck, they expect better compensation. Other drivers might like local or regional runs. It’s essential to understand your driver candidate’s preferences regarding the types of runs and ranges they’re interested in covering.

5. Type of Schedule and Paid Time-Off

When it comes to finding the right CDL trucking job, home time is a top priority many drivers. After all, the average driver works a grueling 70 hours a week and can go up to 8 days without taking a break. This tough schedule is especially challenging for drivers with families and children. While truckers understand that the job requires some sacrifices, they hope that these sacrifices aren’t unbearable. If a job’s schedule and PTO package don’t meet their needs, they won’t hesitate to explore other options..

6. Training and Development

Truck drivers may have some experience behind the wheel, but they value actual training and development opportunities. Providing company training and orientation can make drivers feel comfortable and foster a sense of belonging with the company. Research shows that employees who feel trained and groomed by the company are more loyal to that company. Professional development opportunities are becoming increasingly important to drivers. Making training and development a core part of HR operations can help recruiters make a strong case for drivers to work and remain with the company for many years.

7. Type of Haul

When it comes to choosing a CDL job, drivers frequently consider the type of haul as an important factor. Don’t underestimate the value of taking into account driver preferences and specializations in hauls, as this can lead to under-utilization of their skills. Keep in mind that certain hauls require special CDL endorsements or permits, so make sure your drivers are equipped with these. If they already have the necessary certifications, placement becomes all the more straightforward. It can be a challenge to determine which hauls should be assigned to which drivers, but asking about their skills and interests can make the process easier.

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Advantages of Truck Driving Jobs for Veterans

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The Benefits of Truck Driving Jobs for Military Veterans

Trucking jobs offer a host of advantages, particularly for military veterans seeking flexibility with their hours. After serving their country, many veteran truck drivers can relish weekends, nights, or days off to spend quality time with their loved ones. What’s more, some drivers can take their family or pets along for the ride, which is especially thrilling for kids.

Apart from spending time with family, trucking jobs for military veterans enable drivers to explore some of the most stunning parts of the country, including snow-capped mountains, major cities, and the iconic Iowa 80 mega truck stop.

CDL jobs are an excellent choice for veterans as they typically offer good salaries, sign-on bonuses, job security, and various other benefits. Moreover, they provide ample opportunities for career advancement. Among the many job options available to veterans after their military service, CDL jobs are one of the best for both them and their families.

In addition to the undeniable benefits of a career in truck driving for veterans, there is another crucial aspect to consider. The transportation of goods across the country is an essential aspect of our economy. Without truck drivers, this would not be possible. Much like our nation depends on the military for security and protection, we also depend on truck drivers to keep our economy thriving. It is gratifying to know that you play a crucial role in the functioning of this entire country.

Why Veterans Should Consider a Truck Driving Career

Military veterans have a natural edge when it comes to truck driving careers. The skills learned in the military, across various branches and roles, can be effortlessly applied to truck driving. With a successful military career, you most likely already have the traits that make for a great commercial truck driver. Don’t be surprised to realize how much potential you have in this line of work.

Work Environment

Truck driving careers offer a unique blend of independence and camaraderie. Drivers enjoy the freedom to choose their own hours and income while also being supported by their carrier and a tight-knit community of fellow drivers. With the potential for high earnings, a career in truck driving is an attractive option for veterans seeking a fulfilling and flexible career path.

Skills and Requirements

Truck driving demands a thorough understanding and adherence to rigid government safety regulations and company policies, which include mandatory rest periods and defensive driving practices. Adhering to these guidelines is essential for truck drivers to enjoy a long, prosperous career. Most veterans already possess the fundamental skills that trucking companies seek during intensive training and field experience, such as situational awareness, dependability, leadership, management, and teamwork. Furthermore, disciplined and committed military veterans won’t have any trouble acquiring specific driving skills through CDL training and driver orientation.

Waive the skills test!

Veterans with significant military driving experience may be eligible for a skills test waiver, and those with a CDL from their time in the military can start their driving career with a higher pay rate.

Job Security

Veterans seeking job security, a steady income, and retirement options should consider a truck driving career. Your talents are in high demand. It’s an excellent career transition option for retired veterans with the added benefit of company benefits.

The trucking industry needs skilled and dedicated drivers. Fortunately, military veterans possess the qualities and capabilities that make them ideal candidates for a successful career in truck driving. With the added benefits and support available to veterans, this path offers a promising and fulfilling option for those seeking a new direction.

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5 Tips for Recruiting Team Drivers

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recruiting team driversOn average, team drivers are more experienced drivers and seasoned negotiators than most solo drivers, so recruiting them to your organization may take a bit more than what you’re used to as a recruiter. If you’re a recruiter who’s recently been tasked with hiring team drivers, here are 4 tips that can help you along the way.  

1. Up the Pay

Team drivers on average make more than their solo counterparts. If your carrier is serious about hiring qualified team drivers, you’ll most likely have to up their pay from what you’d give a solo driver. Do your research to see what other carriers in your area are offering team drivers in terms of compensation. That will give you a good gauge for what you should be offering. 

2. Offer a Pet/Rider Policy

Many established team drivers are couples. This makes sense, since if you had to choose to live in a confined space with anyone for days, maybe weeks at a time, it would probably be your significant other.  

Many couples who are interested in team driving hold off on doing so because they have a child or even a pet that they couldn’t leave alone for days at a time.  

Your carrier can solve this problem by offering a Rider/Pet program. This is a program carriers offer which allows drivers to bring along an extra rider (usually a child) or their pet with them in the cab.  

For a couple with ties at home to worry about, your carrier offering this type of program could be the thing that convinces them to sign with your carrier as opposed to another. 

3. Appeal to Existing Teams

While there are drivers out there who are “willing to team”, any seasoned recruiter will tell you that it’s much easier to try and recruit existing teams.  

The reason that it’s more difficult to hire drivers “willing to team” is simple. Many drivers say they’re willing to team, but when they actually think about the prospect of spending almost all of their time with someone who’s a complete stranger, they begin to bow out. This is a completely understandable attitude to have, which is why it’s much easier to hire existing teams, like a couple, siblings, or good friends, than it is to hire drivers who are “willing to team.”

4. Offer Fleet Amenities

semi truck amenitiesWe talked to CDL Driver, Angela who hauls with her husband Larry and she told us that the thing he likes the least about team driving is not being able to get a good night’s sleep while the truck is moving. This is a common complaint for a lot of team drivers. In fact, it’s not just issues sleeping, it’s an issue of comfort overall.  

While teams are usually couples, siblings, or friends who know each other well and are fine with spending a lot of time together, it can still become frustrating sharing such a small space with another person after a certain point.  

While you can’t completely eliminate this problem for team drivers, you can offer fleet amenities to make their lives on the road more comfortable. Soundproofing/Insultation, more comfortable seating, and a subscription to Spotify, Apple Music or Sirius XM can make a huge difference for team drivers who are considering which carrier to work for. Check out our blog on fleet amenities for a full list of what you can offer your drivers. 

5. Use Testimonials

We’ve talked before about the power of driver testimonials in the trucking industry. While they’re great for recruiting solo drivers, they’re even better for hiring team drivers.  

The only preface with this tip is that you need to have at least one team working for your carrier already. Once you do get that first team, wait a few months and then see if they’re interested in being featured in a testimonial. Odds are that if they’re happy in their position, they’ll say yes. 

This testimonial doesn’t have to be anything fancy or overly produced. You could do a quick 2-3 minute video where the drivers explain what they like about team driving for your carrier. If the drivers aren’t comfortable with being on camera, you could gather quotes from them via email or text and then use those on your website or recruiting materials.  

Overall, recruiting team drivers does present a bigger challenge than hiring solo drivers. There’s less of them, and they usually have more intensive requirements for the carriers they’ll work for. But, as long as you follow these tips, your carrier will start bringing on team drivers in no time.  

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3 Tips for Partnering With Box Truck Owner Operators

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box truck owner operators
Josh Massay is a CDL B licensed box truck owner operator with three years of driving experience. He drove as a non-CDL delivery driver for two years and then decided he needed a better-paying job to support his wife and his 3-year-old daughter, Emma. Josh didn’t plan on a trucking career, but he decided to get his CDL B, and he’s proud of his trucking work. So, he put his independent streak and business sense to good use on his newest venture: becoming a box truck owner operator. Now, 1 year into being one of FedEx’s box truck owner operators, Josh is looking for his next job.

Would you partner with Josh? Would Josh partner with your organization?

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Josh isn’t real, but your open job is. There are many box truck owner operators just like Josh ready to be partners. Make sure you connect with the right drivers to make the partnerships you need.

1. Know Your Drivers

The cardinal rule of partnering with box truck owner operators is to know your drivers. It’s number one for a reason. Having a clear image of the drivers you want to reach sets the tone for your offerings, the position description, and all recruiting efforts. Drivers with some experience and a CDL A, like Josh Massay, may expect higher pay. Drivers who have a CDL C may need additional training if they will be hauling an atypical load.

box truck owner operatorWhile every box truck owner operator will be different, there are a few common traits that you can expect. Like most CDL owner operators, box truck owner operators are likely to be independent. Many became owner operators to be their own boss. Similarly, you can expect box truck owner operators to be business savvy. Even the newest owner operators must quickly learn the ropes if they want to stay afloat. Once you have a distinct driver persona, use your employee value proposition to connect.

On the technical side, box truck owner operators are probably not new to the driver’s seat. Many will have several years of driving experience, though that may not be as a box truck driver. On the other hand, some great box truck drivers may have only a CDL C or CDL B. They’re not your typical CDL A truck driver, but they can be a great fit for other box truck driving jobs.

2. Write Job Descriptions and Ads That Work

Posting a new job description can feel like searching for a needle in a haystack. Far too many job applicants are unqualified or a poor position fit. Hiring managers lose precious hours wading through applicants for a few good candidates. In addition, the dramatic rise in e-commerce demands means competition from shipping giants like Amazon and FedEx is extremely high. Better job descriptions can help you get the right drivers into your hiring pipeline faster with fewer unqualified applicants. 

Driver applicants should be crystal clear on the job based on the description. No surprises. If you have specific criteria for the job, it must be in the position description. Have specific vehicle criteria? Are 3+ years of experience required? Looking in a specific hiring radius? Tell drivers in the job description. Similarly, be upfront about what you can offer drivers.

Drivers will self-select whether the job is right for them. If drivers are interested, they’ll apply. If not, they’ll stay away and save you time. 

A good job description does nothing for drivers who don’t see it. Box truck owner operator positions should be posted through a variety of distribution channels. Start with online resources such as e-newsletters, social media, and online forums. Since many box truck owner operators are doing local or regional work, consider advertising in local newspapers or other print sources near you as well. Tracking efficacy through print channels can be difficult and costly, so make sure you have a set budget before you start advertising. If you have a physical store in a visible location, post signs to let drivers know that you’re hiring. As you start reviewing candidates, track their application source. Continue using a multi-pronged advertising strategy, but prioritize the channels that are generating the best candidates.

3. Consider it a Partnership

Owner operators have a big decision to make in joining your company. Make sure it’s a mutually good fit. Consider the driver from the start, Josh Massay. He is running a business and takes pride in his job as an owner operator, and he expects respect and reliability from the companies he works with. As an employer, find the balance between setting clear guidelines without over-managing. Owner operators can choose to find other work if things aren’t going well, so maintaining a positive business relationship is critical to reducing turnover.

Treat owner operators as respected partners, and they’ll be happy to step in when you need them year after year.

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Not Hiring Truck Drivers? Don’t Let It Stop Your Recruiting

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Recruiting is all about building, maintaining, and nurturing personal relationships. In this uncertain time, there’s one counterintuitive rule to remember. Even if you’re not hiring truck drivers, keep recruiting. Doing so will help you smoothly transition back to hiring drivers when your fleet is back to normal. 

Maintaining your recruitment efforts may seem like the last thing you’d want to do when you’re downsizing. Don’t be lulled into complacency. If you only focus on your plans for the next few weeks, you will be too late. Continuing to nurture your pipeline is critical to your company’s long-term health, but your strategy may have to change as a result of the global health crisis. Uncertain times require improvising, adapting, and overcoming obstacles. When you’re not actively hiring truck drivers, focus on building relationships in your recruitment pipeline. Here are a few best practices.

1. Don’t Lose Interested Applicants

As HR professionals know all too well, recruiting isn’t a faucet that you can turn on and off. Leads that are not consistently nurtured will turn cold and disengage. Even when you’re not hiring truck drivers, it’s important to develop your relationships for future employment.

Consider that consumers typically take three to nine months to make a decision. In this case, your jobs are a product, and applicants are your consumers. Most people spend the majority of our waking hours at work, and making a job change is a really big decision.

It’s too early to predict when freight demands will increase and hiring will resume, but you need to be ready. Continue to build a relationship with interested drivers. Found out what is important to them and whether you are a good fit. Then, when the time comes to bring in drivers, you’ll be prepared to quickly fill your open positions.

2. Stay Visible

Dee Sova from Prime Trucking

Example Campaign from Drive My Way

It’s important to stay top of mind for drivers even if you’re not hiring right now. While more drivers are in the market for a new job now, the competition remains very high for experienced, high performing drivers with exceptional safety records. A lull in recruiting is a good time to promote marketing campaigns. Highlight your current drivers with tasteful video campaigns.

There is no better endorsement for being a great place to work than one from current drivers who are happy that they joined and chose to stay. You can also take advantage of social media trends like #thankatrucker. Provide resources for current and prospective drivers to increase brand awareness and strengthen ties to your company. 

As a recruiter, it’s important to keep your energy high even when working from home. Continue making calls to drivers. Cultivating relationships in a hiring slowdown will make you an obvious choice when drivers are changing jobs in the future. Drivers are not shy about sharing their experiences with others. Employers will be remembered for the actions they took and how they treated drivers during this difficult time. 

3. Fine-Tune Your Message

With uncertainty rippling through the trucking industry, clear, positive communication is more important than ever. As a fleet, the best strategy is to be transparent about your position.

If you are not hiring new drivers, be honest with applicants. Even if you are not able to offer jobs right now, be a resource to drivers.

In recruitment conversations and all other company messaging, strive to acknowledge the current hardships, be authentic, and offer valuable, curated information that drivers can use. This is also an opportunity to optimize your outreach with video campaigns and a mobile-friendly interface. Setting the appropriate tone helps drivers respect and relate to your brand and will foster relationships with potential hires. 

4. Seek Out Opportunities That May Be Available in a Few Months

A hiring lull is the perfect time to look toward the future. The strategic recruiting plan that you laid out in early 2022 may or may not be the right fit for your company going forward. As you approach hiring for 2023 and beyond, do you anticipate your hiring needs changing? What is different about the drivers you need to recruit and how will your company meet those demands? Use the Drive My Way Ultimate Guide for Truck Driver Recruiting to create a comprehensive recruitment plan for the months ahead.

It is more important than ever to understand what drivers prioritize in a job.

Previously, drivers may have been asking for local jobs or flexible rider policies. Now, their focus may be on PTO policies for sickness or your truck cleaning standards. Listen carefully to what drivers are looking for and shape your marketing and recruiting efforts accordingly. This recruitment slowdown is also a great time to offer operations experience to recruiters to help your whole team align with current drivers’ experiences. Pairing a recruiter with a dispatcher or terminal manager may give them a perspective on drivers’ needs.

5. Prepare for Continued Remote Processes

Slowly but surely, companies are re-opening and finding a new normal. The widespread shutdowns due to COVID-19 will continue to ease, but the effects of the pandemic are likely to linger for far longer. With millions of Americans becoming remote workers overnight, virtual recruiting and onboarding have become the norm for many companies. Even as restrictions on in-person work environments are relaxed, prepare to manage your candidate lifecycle virtually.

While the circumstances have caused us to adapt and be distant, that does not mean that we have to lose the personal connection. In recent years, several companies, including Luma Brighter Learning, have started offering online Learning Management Systems (LMS) for onboarding truck drivers. It’s a strategy that is effective for both companies and drivers. We spoke with Luma Brighter Learning CEO, Gina Anderson, and she shared her perspective on why synchronous online learning is a great option for trucking fleets.

“The carriers are saving time, they’re saving money, they’re becoming more efficient, and they’re making their drivers happy.” Gina continued, “There’s not one way to train people. That’s why it’s so valuable to be able to provide mixed methods of training [using platforms like Luma]. You don’t have to get rid of synchronous (same-time) training — you can do it online. Drivers can learn any time, any place.”

Gina Anderson went on to add that it’s no longer a question of whether or not to implement online learning systems for drivers. Drivers still value real-time connections with peers, mentors, and trainers, so companies should be asking themselves how to make virtual onboarding possible. Asking drivers to complete the basics in a synchronous online environment is a cost-effective strategy to streamline your onboarding process while still complying with social distancing restrictions and engaging your driver community.  

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Ultimate Guide to Truck Driver Recruiting

Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

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How to Reduce Driver Application Abandonment

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truck driver application

Trucking recruiters are tasked with finding top candidates, matching them to the right jobs, and converting them into drivers for the fleet. That’s why it can become so frustrating when you notice that the number of drivers who apply for your jobs starts to drop. 

There could be many reasons why this is happening, but if you’ve got a solid reputation, great pay, and nice benefits and home time, the real reason could be right under your nose; application abandonment.  

Your carrier could have the best reputation, pay, benefits, and perks in the industry, but it amounts to little if you have an application process that is so frustrating for a driver to get through that they don’t even bother finishing it.  

A recent survey found that 92% of jobseekers who hit “apply”, never actually get through the entire job application. Just think about the great drivers your carrier could be missing out on because of a bad application process. Here are three things that could be causing truck driver application abandonment and what you can do to fix them.

1. Cut Down on the Length

If you’re dealing with high application abandonment, try putting yourself in a driver’s shoes. Most drivers don’t want to spend their limited free time filling out lengthy and complex applications. In fact, this is usually the top reason job seekers quit in the middle of applications. 

If your applications require drivers to answer multiple long form answers, input the same information multiple times, or they’re being asked tedious questions related to small details of the job, most will decide it’s not worth it and move on. Worst case, you may be losing these candidates to rival carriers who have optimized and shortened their applications. 

Ideally, your carrier’s application should take no longer than 15 minutes to complete. Instead of requiring drivers to provide every bit of information up-front during the application, focus on the basics and stick to questions that require simple answers. You can ask more detailed questions later, during the follow-up or in-person phone call.

2. Make Applications Mobile-Friendly

Since drivers spend most of their time on the road, they mainly search for and apply to jobs using their smartphones. In this mobile-first world, recruiters and fleet managers need to make sure they’re able to communicate and interface with drivers this way. Otherwise, you risk a large number of drivers abandoning your application. 

Optimize your applications for a mobile-first experience by using mobile rendering, saved login information, and other useful features. A lot of web providers will give you the ability to look at what a page will look like on a mobile device before you publish, so you can see if there are any issues.  

3. Collect Feedback

driver recruiterWhile you, as a recruiter can create what you think is the most efficient, painless, and all-around great application experience, you won’t really know how it is until drivers start applying. Even when they do start, it can be hard to gauge what’s working and what’s not since gathering data around job application abandonment can prove to be difficult. 

The solution lies in collecting driver feedback. Reach out to drivers who have completed your application process and see how they felt about it. You could offer an incentive to do so or tack it on as the last question during your initial phone screens with drivers. 

This information is invaluable in helping you and your recruiting team understand what’s working and what’s not in relation to your application.  

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The Pros and Cons of Attending a Truck Driver Job Fair or Hiring Event

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truck driver job fair

In today’s ultra-competitive market, carriers are always looking for new ways to get in front of driver candidates. One way that’s gaining popularity is participating in a truck driver job fair or hiring event. Here’s what carriers should know about these events, including the pros and cons of attending them.

Why do carriers participate in job fairs and hiring events?

Most companies who attend hiring events recognize that there is a war for finding the best talent. Gone are the days of “posting & praying”, assuming dozens of applicants will apply overnight. 

With such a competitive market to obtain the best talent, companies are just as responsible for pitching to someone why they should come work for them as a candidate is expected to pitch to a company why they should be hired. Attending job fairs or hiring events allows you to get in front of drivers face-to-face and is one way to help increase your odds of finding and obtaining the best talent.  

What does a typical truck driver job fair or hiring event look like?

While not every hiring event or job fair will be exactly the same, almost all will follow the same core structure. Candidates pre-register for the event, and then have a chance to learn ahead of time about each company that will be in attendance. They may receive a job description laying out the perks of each job they can interview for.  

Candidates at these events are sometimes vetted ahead of time to ensure that they only speak with companies with whom they meet their minimum qualifications. Following the day of interviews, companies will provide feedback and immediately follow-up with the applicants they wanted to hire or bring on site for next steps. In some cases, offers are given on the spot at the event.  

You may have the opportunity to attend a job fair that allows for a more relaxed and open-door policy, where anyone whose interested can freely walk up to the table of a company in attendance to learn more information. While this style of hiring event doesn’t narrow down applicants to those who are the best fit for your openings, it does open the window for conversations that otherwise wouldn’t have happened. Use this opportunity to build rapport with drivers and foster relationships so you always have a pipeline of up-and-coming drivers.

3 Pros of Participating in a Job Fair or Hiring Event

truck driver job fairs1. Hiring Drivers

After all, this is the whole point of attending one of these events! You’ll get to meet drivers face to face, and you know you are talking to drivers who are genuinely interested because they made the decision to attend the event and talk to your carrier. You can pitch to the driver why they should come drive for your company and right out of the gate, you are building a personal relationship with these drivers thanks to meeting them in-person.  

2. Exposure

Another added benefit to attending these events is the exposure your carrier will get in the industry. You might not be the right fit for everyone but maybe a driver in attendance knows a friend who they’ll send your way.

Often, drivers might need that extra 6 months of experience before they can be hired on and now you can stay in contact with them over that period so that when the time comes, you can start the hiring process. The amount of exposure you get at these events cannot be understated. If a driver doesn’t know who your company is, this is your time to impress them.

3. Feedback

While your attendance may not always result in any hires, it’s possible you received valuable insight from the very people you were hoping to hire as to why they weren’t interested. This is information you can take back to your team then identify ways you can better advertise or promote your offerings to ensure you are best meeting drivers’ wants and needs.  

3 Cons of Participating in a Job Fair or Hiring Event

1. Time

Carriers will often note they don’t have the time to send their employees off to a hiring event all day long. While this is a valid concern, there are ways around this. Try having a few employees split up the hiring event schedule so one person doesn’t fall a day behind on their workload at the office and instead each person is only missing a few hours. You may also ask if you can attend an event for limited hours as opposed to the whole day.  

2. Attendance

While job fairs and hiring events can be a great way to meet new drivers, there’s always the possibility that there may be a lack of drivers who attend. This is why it is important to thoroughly vet the hiring events & job fairs you may plan on attending.  

Remember, it’s not always “What other carriers are attending?”, but instead “What is the expected turnout of job seekers?” Just note, a small turnout of job seekers shouldn’t be a deal breaker alone, as the one hire you may obtain at that event could turn into someone celebrating their 25-year anniversary with you down the road.

3. Competition

Since drivers have multiple carriers they can speak with, hiring events and job fairs are competitive in nature. Often, job seekers may continue to pursue a few carriers at the same time to weigh out all offers until they make a final decision.  

This is why time is of the essence and transparency is key. Don’t push someone to accept an offer prematurely and then count it as a win. It’s very possible that they’ll still be pursuing another carrier and then rescind their offer with you a week later. Instead, ask them what you can do to get them to stop all other interviews and see if you can better meet their needs with the initial offer you give them. 

The Bottom Line

Just as you are sacrificing time to attend these events, so are drivers. It’s fair to say, most drivers have reduced availability to attend events like these, as they are often on the road with limited hours. 

Be mindful to all who took time out of their lives to meet you. Even if it’s not the best fit for your organization, giving them advice on how to obtain qualifications to work for you one day will go a long way in that drivers’ eyes. It may even be the difference of them sending positive recommendations off to their fellow drivers to go check you out.  

It’s equally important to note, given a driver’s schedule and limited availability, you should be open to advertising your direct recruiting line for open phone interviews as well as offering zoom interviews for those who couldn’t make it but still want that face-to-face experience. 

The last piece of advice is not to wait for the next truck driver job fair or hiring event to come to you. Especially for mid-large size carriers, consider hosting an exclusive hiring event just for your company. Host it onsite so drivers can see the terminal or meet them at a neutral location like a coffee shop off the highway for pop-in interviews and buy the drivers a warm cup of joe to thank them for their time. Get creative and be sure you follow up with all drivers promptly after meeting them. 

Megan Andrews is a Customer Success Manager at Drive My Way. She worked for a National Recruiting Agency prior to joining the Drive My Way Team in early 2021. During her time with her previous employer, she worked with small mom and pop companies up to Fortune 500 companies to find the best talent across all industries.  

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What’s the True Cost of Hiring a Truck Driver?

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What's the True Cost of Hiring a Truck Driver?

There are many metrics that a carrier can use to measure its hiring success. Some metrics are more well defined and simple like time to hire, while others are more subjective and harder to wrangle, like driver happiness.  

But no matter what metrics you look at, the dollars spent to hire a candidate is traditionally thought of as the most important. That’s why carriers need to know what these costs are and how to measure them effectively. Let’s take a look at the true cost of hiring a truck driver. 

How to Calculate Your Cost Per Hire

Before you can reduce your CPH, you need to know how to calculate it. Luckily, calculating CPH is pretty simple math.   

You add up your total costs for recruiting new drivers, and then divide that by the number of drivers ultimately hired. This gives you the cost per hire for all your recruiting efforts. (Note that this factors in actual hires, not just leads.) You can use this formula to measure CPH over any time period you’d like, including month, quarter, or year. 

So, What’s the Real Cost of Hiring a Truck Driver?

When nailing down the cost of hiring a driver, the actual math is not the tough part. It’s finding all the factors that go into the cost of hiring. This means all the costs, not just the ones associated with finding driver candidates, like job advertising and using recruiting services.  

Your company’s cost per hire will be unique to the way you recruit and hire drivers. And it might take some time and refinement to ensure you’re calculating it correctly. Here’s a list of the most common costs associated with hiring a truck driver. 

Turnover Is Your Enemy

Now that you understand the calculation for cost per hire, there’s another piece of the hiring puzzle that needs to be factored in as well; your turnover rate. 

It’s widely known that the trucking industry faces very high turnover rates. According to some surveys, over 50% of newly hired drivers will leave their carriers within the first six months. In some cases, turnover can be closer to 90-100% over a year. 

Looking at those stats, it’s easy to see that turnover is a huge problem for many carriers. To avoid high turnover, don’t fall into the trap of hiring drivers to fill an empty rig as quickly as possible.  

If you’re hiring quickly and not taking the time to ensure you’re a good match for each other, it’s not likely it’s going to be a relationship that will last and will raise that hiring cost. If you keep repeating that cycle, it’s going to cost your company exponentially more and you’re still going to have empty seats to fill.  

Every time you hire a new trucker, do it with the intention to retain that driver for a long time. The best way to do this is by really taking the time to get to know your candidates during the interview process so you can see if them coming onboard with your carrier is truly a fit for both sides. Doing this is the number one way to lower driver turnover, and in turn, lower the cost of hiring. 

Measure Consistently for Best Results

Once you’ve found all your costs, the most important thing to do is to measure consistently. This is the only way that you’re going to be able to compare things year-over-year or month-over-month to see if the changes you’re making are truly helping to reduce your true cost of hiring a truck driver.  

Don’t add in costs for one timeframe, then remove those costs the next time you calculate. If you do this, then you’re comparing apples and oranges and won’t have an accurate picture of your recruiting process.  

Once you are tracking consistently, you should see some trends that help inform changes to your overall hiring strategies. Overall, you want this number to be as low as possible to deliver you a quality driver who wants to stay with your company. 

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Current ways of recruiting truck drivers just don’t work anymore. That’s because recruiting isn’t a transaction. This ultimate guide helps carriers recruit for retention.

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