What do Drivers Want From Employers in 2024?

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The best way to increase driver retention rates, attract qualified candidates who are the right fit for your company, and boost overall employee satisfaction is to start by asking yourself: what do drivers want? 

 

We recently asked CDL drivers what they’re looking for from employers in 2024, and their answers might be more simple than you’d think. With responses such as better communication, dependable equipment, and increased pay, these drivers proved that it’s more important than ever to show your drivers that you are listening and willing to prioritize what they value. 

 

If you consider actual driver needs in your recruitment efforts, while creating a company culture of support and appreciation, you are likely to increase the scope of your applicant pool and decrease driver turnover rates. Keep reading to learn what CDL drivers are looking for from employers this year, and how to utilize evolving industry trends to take this into account and stay ahead of the curve.  

 

Competitive Pay  

The trucking industry might be ever-evolving, but one concern will always remain on the top of the list for drivers. In 2024, CDL drivers will continue to view competitive pay as a major differentiating factor when applying for jobs. Drivers want to feel like their time and hardwork are valued fairly, so by providing an increase in base compensation and benefits, you will attract more qualified candidates and stand out among your competition.  

 

In recent years, sign-on bonuses and benefit packages have continued to increase in value nationwide, a trend that will likely continue in the new year. Throughout 2023, some carriers paid as much as $200-$500 per day of driver orientation. This is a steep increase from the long standing industry standard of $100 per day.   

 

Beyond base pay, these are some of the added benefits that drivers will care about most in 2024: 

  • Affordable insurance and retirement plans 
  • Paid time off 
  • Salary bonuses for safety records, taking more difficult routes, or meeting mile goals 
  • Sign-on and referral bonuses 
  • Scholarships for CDL training or for further education  

 

Communication & Listening 

An increase in base compensation recently topped the list of driver concerns in Drive My Way’s 2023 Driver Happiness Report, which collected the responses of over 500 drivers nationwide. However, nearly 10% of surveyed drivers also answered that an increase in employer communication and listening would improve their satisfaction and workplace happiness.  

 

If you’re looking to recruit and retain quality drivers in 2024, start by showing your drivers that you value their opinions. Conducting frequent surveys and one-on-one meetings are great ways to gain employee feedback, but it’s essential to demonstrate your commitment to your drivers by actively using this feedback to adjust company policies.  

 

Frequent touchpoints are the best way to check in with drivers to ensure that they feel listened to and that their feedback has an impact. Truck driving can be an isolating career, so it’s important to make sure each driver feels like they are part of a larger team, whether they’ve worked at the company for 6 months or 6 years.  

 

Transparency 

When looking for a job in 2024, CDL drivers value honesty and transparency more than ever. In today’s highly competitive market, drivers want to know what benefits are offered, what the application and onboarding process is like, and if there are any minimum requirements that need to be met.  

 

Keep in mind the type of driver you are looking for when launching your driver recruiting campaign. Researching and understanding this persona will help you reach your target audience, and will also enable you to provide what that driver is seeking. For example, if your carrier allows pets or partner driving, mention that in your recruiting efforts. Even if some candidates aren’t looking for this benefit, those who are will be more inclined to apply.  

 

Safety First 

Every driver wants to feel like their employer values their safety above anything else. In a career as potentially dangerous as truck driving, drivers want to feel like their employer always has their best interests in mind.  

 

Safety begins from day one, by conducting proper training programs during orientation and beyond. Safety regulations and protocol should be clear, accessible, and always up to date. Make sure your drivers understand the hours-of-service regulations, as well as the importance of quality rest and break time.  

 

Today’s CDL drivers are also making clear that mental health is just as important as physical health. In fact, a 2018 study appearing in the International Journal of Environmental Research and Public Health found that the prevalence of depression in truck drivers is 13.6%, nearly double the rate found in the American public.  

 

There are many ways to prioritize and protect your drivers’ mental health, including providing mentor programs, online resources, and company counselors. By putting your drivers’ health first, you will show your dedication to being a driver-centric company, and your commitment to the well-being of every employee.  

 

 

By demonstrating your commitment to addressing CDL drivers’ top concerns, you will boost your recruitment efforts, decrease turnover rates, and foster a positive working environment. 

 

If you’re looking for more advice on bolstering your driver recruiting and retaining efforts, be sure to check out our Employer Blog, or follow us on social media!  

Time to Hire: How to Streamline

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When recruiting CDL drivers in today’s highly competitive market, it’s important to make every minute count. From the initial review of an application to the end of the onboarding and driver orientation processes, being efficient and effective with your time will save you money and maximize your success in hiring and retaining quality drivers.  

 

There are many tips and tricks to streamline the hiring process and ensure the best experience for each candidate, from start to finish. Keep reading to learn how to integrate this advice into your recruiting efforts, and you might be surprised by how quickly you see results! 

 

Creating the Best Candidate Experience 

Although a streamlined hiring process will save your company time and money, your goal should still always be centered around providing the best experience for every applicant. If a driver feels valued and supported from day one, they are much more likely to continue through the hiring process and become a committed employee. 

 

Develop a strategy for hiring that takes into account each driver’s unique background while ensuring every candidate receives the same level of attention and support. Having a strategy in place will also help keep everyone in the hiring department on the same page, so candidates don’t have to repeat information or parts of the process.  

 

The first step in any hiring strategy should be connecting with a candidate as soon as they express interest. The longer a driver waits, the higher the chance that they will find another opportunity with a different carrier. Make sure that each candidate has the option to provide multiple forms of contact on an application so they can be easily reached by phone call, text, or email.  

 

Frequent touchpoints are beneficial to display your commitment to a candidate and will help keep them in the loop. The first point of communication should act as a preliminary screening, where you explain job requirements, criteria, and clarify any questions the driver has. At the end of each communication, explain what the candidate can anticipate for the next steps, and when you’ll be in touch again.  

 

Internal Organization  

Setting expectations and maintaining communication with every member of the hiring team is essential to streamlining the hiring process. Drivers will quickly lose interest if they are unable to easily schedule interviews, submit important documents, or receive updates on their progress.  

 

Because a lot of today’s recruiting and hiring is now held remotely,  a clearly defined process, roles, and repsonsibilites across your organization will make the process smoother for everyone involved. When it comes to steps which require the coordination of multiple members of the hiring team, such as interviewing, planning ahead is a must.  

 

Make sure that interview appointments are widely available enough to provide flexibility for candidates, and that the scheduling process is easy and straightforward. It might help to block off a certain amount of time each week for hiring managers to conduct interviews, making it easier to count on regular availability and reduce scheduling conflicts.  

 

When speaking over the phone, you should aim to directly warm transfer candidates to the hiring manager to schedule interviews. This ensures that the candidate doesn’t have to repeat information, and demonstrates the commitment of the whole team to the hiring process. If direct connection is impossible, try creating a link where the candidate can schedule interviews themselves. CDL drivers are busy, so this allows them to check their availability and decide on their own time.  

 

It’s also important to always come prepared to every stage of the hiring process. Before speaking with a candidate, make sure to have all the information needed from the safety and insurance teams on minimum criteria for hiring. For example, if there is a strict age requirement for insurance purposes, it’s much better to be up front to drivers.  

 

Background Checks and Clearinghouse 

Since the start of the pandemic, the alcohol/drug clearinghouse and background check stage of the hiring process has often taken longer on average. Although wait times have been decreasing recently, it can still sometimes take up to two weeks to complete this important step.  

 

Although there isn’t anything you can do to speed up processing times, preparing ahead and maintaining organization will help you move as fast as possible. As soon as you know you’ll be moving forward with the candidate, make sure they’re registered and up to date with the clearinghouse.  

 

Since there are criteria in place to regulate truck driver hiring nationwide, it’s important to be mindful of what each driver needs to complete their file. Each time you touch base with a candidate, confirm what documents and information you have on record, and what you still require.  

 

 

Hiring CDL drivers is an extensive process, and as a recruiter, this makes your time very valuable. However, it’s also important to remember that any time invested in a quality candidate is time well spent, even if the match isn’t perfect at the time.  

 

If there is a certain requirement an otherwise perfect candidate doesn’t meet, such as minimum age or experience level, be sure to keep in contact with them periodically through email or social media, until a spot has opened up or they meet the hiring criteria. 

 

For more advice on the hiring process and how to recruit and retain quality drivers, be sure to check out our Employer Blog, or follow us on social media! 

Resources and Support for Veterans in the Trucking Industry

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Did you know that, according to the U.S. Census Bureau, one out of every four veterans are truck drivers? Or that 10 percent of all truck drivers are veterans? Truck driver employers are in a unique position to provide support and assistance to these hardworking and brave individuals, and there are many organizations and programs available to help along the way.  

  

Each November, Veteran’s Day reminds us of the great dedication, commitment, and sacrifices made by the men and women who have served our country. Their bravery is why countless carriers, support groups, and government organizations work year round to provide resources for veterans entering the truck driving industry and support to those already hard at work. Keep reading to find out how these helpful resources could be of assistance to drivers in your fleet.  

  

How to Help Veterans Entering the Industry 

One of the most difficult parts about leaving a career in the military can be the transition into civilian life. Finding the right job that fits their qualifications, interests, and needs can feel impossible. Many veterans choose a career in the truck driving industry because of the job availability, flexible hours, and financial stability.   

  

The Trucking Action Plan to Strengthen America’s Workforce was launched in 2021 by President Biden with the goal of making it easier for veterans to enter and adjust to the trucking industry. This program offers a wealth of opportunities in addition to the benefits already offered by the longstanding GI Bill.   

  

To help drivers with educational instruction or to connect them with field experts, the Department of Labor’s Transition Assistance Program (TAP) is a great place to start. TAP provides education on workplace fundamentals, as well as other benefits for veterans such as: mentorships, job fairs, resume help, internships, and more!  

 

  

Qualifying veterans who have experience operating large military vehicles are also able to waive the commercial driver’s license skills test, making the hiring process more efficient. The FMCSA offers a waiver that allows veterans to forgo driving tests, as long as they are currently licensed to operate military motor vehicles and have done so in the last 12 months. Currently, this waiver is available in all states.   

  

Commercial Motor Vehicle (CMV) Operator Training Grant can also be used to pay for a trucking education program. This grant applies to all US Armed Forces members and their spouses.  

  

If you already know that some of the drivers in your fleet are veterans who won’t need assistance entering the field, there are still many resources and organizations available to offer round the clock support.   

  

Veterans In Trucking is a company that makes its mission to connect veterans with resources, career opportunities, and industry connections. It assists carriers in creating veteran-readiness programs and offers a platform to apply for job postings for carriers that value and support veteran drivers.   

  

The company also provides support to veterans through life changing experiences, such as their current Mission Veteran Expedition to Vietnam, giving veterans of the Vietnam War a chance to return to the country and see it in a new light.   

  

For those looking to honor fellow or fallen veterans, organizations such as Wreaths Across America offer chances to show your support. Wreaths Across America recognizes and honors fallen soldiers and veterans by placing wreaths on gravestones across the country every holiday season.   

  

On Saturday, December 16, 2023, more than 2 million volunteers and supporters will honor fallen veterans at national cemeteries and more than 4,000 locations nationwide. If you’d like to participate, it’s not too late. There are a number of ways you can be a part of this mission:  

  

  1. Truckers can volunteer to haul loads – just scroll down the page and click “Volunteer for Trucking” to fill out the form.  
  2. Volunteer to place wreaths – just click on the “Volunteer” button to find a participating cemetery near you and fill out the form.  
  3. Sponsor a wreath – just click on the “Sponsor Wreaths” button and make your selection. You can also sponsor a specific cemetery or local sponsorship group.  
  4. Donate to the cause – donate monetarily towards the transportation fund. This fund helps provide fuel assistance to make sure all the wreaths get to the final resting place of our heroes.  

  

Veterans in the trucking industry should never feel alone. It’s important as an employer to make sure that any veteran employees feel supported and secure. Share with them the many organizations and companies across the country who make it their mission to offer resources and opportunities that are always available.   

  

If you’ve worked with a great organization for veteran truck drivers or have any stories to share, please reach out to us on our social media!    

 

 

Hiring Veterans: An Insider Perspective from NFI’s Director of Driver Recruiting

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Truck driving is a career path that demands strength, resilience, and commitment to seeing a job through. A good driver can take pride in the work of a job well done, even during the long, quiet miles of the open road. The same skills are required of the courageous men and women who serve our country. However, for veterans who choose to become drivers, the transition from the armed forces to trucking can be a challenging one, especially when it comes to mental health. We spoke with David Pike, Director of Recruiting for NFI, who shared his story of life as a military veteran and ways he’s found support with the trucking industry. 

A Comrade in Arms 

David Pike’s professional journey began in the Marine Corps, where he worked until 1994. After working in an ammunition and explosives MOS for six years, Sergeant Pike was returning from the Western Pacific deployment when he learned there were opportunities to be assigned to recruiting duty stateside and in the local community. He took the opportunity and quickly fell in love with the rewarding feeling of how recruiting can change someone’s life. 

 

“Initially, in military recruiting, you’re selling the glory, honor, and reputation of the Marine Corps. That changed shortly after a young Marine I had recruited, returned home from boot camp and said, “Thank You”. Not sure at the time why gratitude was extended, “It later hit me that I had changed that Marine’s life and gave him an opportunity and hope for a better future.” Pike said. Later, Pike shared, “Changing someone’s life is powerful and should be taken with the highest level of responsibility in any profession, especially transportation,” and this is why he loves so much of what we do in recruiting. He later noted, “We truly and genuinely affect people’s lives.” 

 

In 1993, upon leaving the Marine Corps after almost 10 years, Sergeant Pike transitioned his recruiting skills into the transportation industry. That transition was not without hurdles, but his story is a testament to resilience and dedication. He stated that in the 30 years since joining the transportation world, he and his team fully embrace the concept of changing lives and not “filling seats.” Pike shared with us a few of his most passionate items relating to his profession; and being a veteran himself, it is obvious that is one area that he is championing within NFI. Veterans all too often need advocacy when coming to a new industry. Veterans speak the same language and understand each other’s stories, challenges, and armored front better than most.  

Supporting Drivers: Unseen Battles 

Stress is a real issue in the transportation industry. Professional drivers may be comfortable dealing with the challenges of the road, but veterans have other battles and challenges they may be dealing with that are unique. “Mental health battles are often left unseen and not addressed,” Pike states. He highlighted the unspoken realities of veterans transitioning from military to civilian life. He pointed out that, 

 

“As veterans, we are expected to blend seamlessly back into civilian life despite having put up a shield for years even while carrying emotional burdens, memories, and experiences that most people will never understand. In the service, especially if you have any position of leadership, you are taught to NEVER show weakness, show confidence to your troops.” 

 

As a veteran, professional drivers may be reluctant to share their experiences from their past, even if it’s negatively affecting their present work. However, as an employer, sometimes simply checking in on the well-being of your drivers, especially at the human level, can make all the difference. Pike shared a powerful story about the significance of prioritizing humanity and respect as a recruiting professional. He recounts an experience with an Iraq War veteran translator and now a professional driver, Mohammed. Mohammed showed classic traits of stress and being visibly strained.  

 

His transportation manager reached out and learned that he was struggling with a tremendous burden and was now financially responsible for his brother, sister, and mother. They relocated to the States after the Iraq War. Due to his new familial responsibilities and schedule, Mohammed’s manager engaged and helped find solutions that would work for both Mohammed and NFI. This provided him a more conducive schedule to allow time to address those burdens and challenges at home and remain with NFI. Pike states, “It is that level of human connectivity that is often forgotten in trucking” and one we agree needs to return. When carriers engage at a human level, everyone wins; carriers earn loyalty from their associates, associates feel appreciated, and all related items tend to fall in place. The human factor is something Pike emphasizes and is something that sets his employer, NFI Industries, apart from so many others in the industry.  

The Power of Understanding 

Truck drivers may not always talk about mental health, but it’s a subject that affects us all. Pike was very open with us about his mental health struggles and ongoing resolution. His journey serves as a reminder that we’re not alone in this. In his role as Director of Recruiting with NFI, Pike knows that veterans often emerge from service with emotional armor, and the industry has a role to play in helping them transition to civilian life successfully. He advocates for support that comes from trucking companies and from fellow drivers, especially those who are brothers in arms. 

 

“We, as an industry, have to recognize that every veteran is coming out with an armored up mentality around one’s own struggles. We have to learn how to help veterans tear that armor down and be more receptive. How do we provide the tools and resources? How do we open doors for those veterans to get the help and get the transitional needs when they’re uncomfortable discussing their challenges? Connecting at a human level is where we have to start.” 

 

As recruiters in the trucking industry, Pike emphasizes the personal and company-wide responsibility to appreciate the value veterans bring to work teams. Their resilience, discipline, and dedication are qualities that can greatly benefit our companies and industry. Furthermore, he argues that employers must create environments that encourage open discussions about mental health and provide support to veterans and anyone else who needs it. 

 

Knowing the value of veterans, NTI is asking companies about how they recruit and retain military veterans in trucking careers. The results of this survey will yield invaluable insights into one of the most important recruiting segments in trucking. Please take a few minutes to tell them about your company’s recruiting and retention practices via this survey (at this link). They want to hear from you! 

 

The trucking industry can be a place of opportunity, support, and growth for veterans, provided employers are willing to open doors and extend a welcome to them. Through education, support, and understanding, employers can create an industry where veterans thrive and their unique skills and experiences are celebrated. 

 

Key Benefits of Hiring a Student Truck Driver

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As your recruiting department begins to plan for 2024, there are several different types of candidates to consider ensuring that you not only have a fresh pool of talent, but have positions filled as soon as they become available. One of the most overlooked types of candidates is a student truck driver. There are several reasons to recruit and hire student truck drivers and some of the key benefits are outlined below.  

Student truck drivers are a lucrative option for your recruiting efforts because they offer several key benefits that other truck drivers in the field do not, and the cost to recruit student drivers is comparatively less than it is to hire seasoned ones.  

Available and Need to Be Hired: Student truck drivers want to ideally have a job lined up as soon as they receive their CDL and finish training. With being so readily available, carriers can hire quicker and start lining up candidates as positions open. New and student drivers are eager to begin their careers and establish themselves as professionals in the industry. A student truck driver may be more open to a variety of positions and be willing to learn a new skill versus an experienced driver.  

CDL Training is Fresh: A student truck driver has just received their training and is eager to put their skills to use out on the road. They have spent hours behind the wheel and have been tested in ways that would prove them ready to handle the job ahead of them. They have also been drug tested and have been through several courses on safety.  

Eager and Willing to Learn: Student truck drivers who are about to graduate or have recently graduated, are eager and willing to learn what it takes to succeed in their profession. They are excited about job opportunities and are highly trainable and willing to adapt to carriers’ rules and expectations. Entry-level candidates are also ready to prove themselves to their employers, gain experience, and make important connections with others in the industry.  

Opportunity to Reduce Driver Turnover: The most common reason truckers are leaving the industry is retirement, so recruiting student truck drivers and newer drivers with less experience is actually a great way to build a strong foundation of drivers that will benefit your carrier as more seasoned drivers begin to retire. Working with entry-level candidates right out of school is also a way to build strong relationships and strengthen driver retention from the moment they are brought onboard.  

 

If your strategy includes hiring student drivers or training recent grads you have the opportunity to give and receive feedback on this important topic.  

Fleets like yours are preparing for what their student and trainer programs will look like in 2024, and Drive My Way’s trusted partners at The National Transporation Insititute are conducting the 2023 Student & Trainer Pay Survey. This industry resource is vital to understanding how to structure your compensation model to remain competitive for those invaluable and in demand new entrant drivers and the trainers that teach them their new trade.   

Please fill out this form if you’re interested in participating or seeing the results of that survey once it’s completed: Click here to sign up to participate in this survey. 

 

Hiring a student truck driver could be the best possible option to fill your latest open position. To learn more about recruiting quality candidates for your freight carrier, please follow our blog for regular updates. You can also connect with us on Facebook or LinkedIn to learn more about what it’s like working with Drive My Way.  

 

The Importance of Touchpoints for Driver Recruitment and Retention

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A good relationship between a driver and a recruiter is the cornerstone to every successful carrier. Like all relationships, communication, consistency, and honesty are key to maintaining longevity.  

 

Touchpoints provide an essential line of communication between potential candidates and recruiters, making the recruiting process easier and more enjoyable for everyone involved. Whether or not you realize it, recruiters everywhere use touchpoints each day to advertise job listings, reach out to candidates, and check in with recent hires.  

 

Keep reading for all you need to know about the importance of providing creative and innovative touchpoints throughout the entire recruitment process and the best practices to increase your driver retention and satisfaction rates.  

 

What Exactly Are Touchpoints? 

You’ve probably seen this term before, and it’s definitely already a part of your daily routine as a recruiter. However, in today’s highly competitive market, the methods and channels available are always evolving.  

 

There are three core types of touchpoints: online, offline, and personal. An effective recruiter utilizes all three, maintaining constant communication with potential candidates and new hires without inundating them with information.  

 

A touchpoint is any form of contact you make with a potential candidate, and today, a lot of that occurs digitally. With the ongoing driver shortage, drivers are constantly receiving job opportunities through social media, digital job boards, and email. Online touchpoints offer an instant channel of communication that is accessible to drivers no matter where they are.  

 

Offline touchpoints might sometimes be considered “old-fashioned,” but they’re just as important today as they were twenty years ago. Flyers, trucks branded with a logo, and billboards can be effective to grab the attention of potential candidates who might be tired of checking their email, and are helpful for building brand awareness.  

 

Something that will never change is the importance of face-to-face interaction, or personal touchpoints. Driver referrals, job fairs, and personal phone calls are the best way for candidates to learn about company culture and job requirements, while giving you the chance to assess their needs and expectations.  

 

What Are the Key Elements of a Touchpoint? 

Nowadays, it’s no longer enough to simply post an advertisement or rely on word of mouth. Recruiting should be personalized and dynamic, offering a chance to build trust between driver and recruiter. Although the content of a touchpoint varies depending on the channel of communication, carrier’s needs, and stage of the recruiting process, there are key features to consider with every interaction.  

 

  • Build brand image: One of the most important roles that touchpoints play is increasing awareness of your company’s brand image. Engaging logos, online and offline marketing, and accessible advertising increases brand visibility and helps drivers to see your company as a brand they’d like to join.  
  • Provide insight: Each time you make contact with a potential candidate or new hire, be sure to include information on company culture or required qualifications. This ensures that you receive applications from qualified candidates who are more likely to be the right fit for your carrier.  
  • Personalization: The ease of digital communication often leads to impersonal messaging that could cause a candidate to seek out other carriers. After making the initial introduction, get to know a candidate and customize touchpoints to their specific needs or interests. Something as simple as including their name or following up with a phone call can go a long way! 
  • Online component: It’s important to always include an online component in every communication you make. Physical advertisements should include a link to your digital presence or social media, and be sure to follow up phone calls with a text or email.  
  • Call to action: After receiving your message, what is the action you want the driver to take? Drivers are often inundated with unnecessary touchpoints, distracting them from promising leads. Make your message stand out by clearly stating the next step for recruitment.  
  • Measurable results: Finally, it’s important to always track the progress of your interactions. Every communication with a potential candidate is part of your overall recruiting strategy, allowing you to monitor and evaluate what works and what needs to be improved. Every touchpoint should be recorded in your ATS or CRM so you can track where each driver is in the recruiting process.  

 

As a recruiter, clear and constant communication with drivers is paramount to the success of your company. The recruitment process doesn’t end on the first day of orientation, meaning that it’s important to touch base with drivers even after they’ve been hired to increase driver retention and ensure they feel supported with an open line of communication.  

 

If you want to learn more about modern driver recruiting strategies, or have tips of your own to share, reach out to us on social media or read more on Drive My Way’s recruiter blog!  

The Benefits of Hiring International Drivers

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What would you do to have access to hundreds of drivers, each with over 10 years of experience? 

 

That’s the question Chad Hendricks, President of Experienced Associates and host of the Recruit and Retain podcast, often asks recruiters before sharing with them the benefits of hiring international drivers. 

Programs such as Experienced Associates, which is based in Green Bay, WI, but partners with drivers in South Africa, offers an opportunity for American companies to create a diversified talent pipeline while providing international drivers a path towards U.S. citizenship. Keep reading to find out why international truck drivers could be the solution to your recruiting and retention problems.  

 

“The True OTR Driver That We’re All Looking For” 

In today’s market, it can be difficult to overcome high turnover rates, insurance company requirements, and the growing trend of drivers preferring local jobs. For Hendricks, international drivers bridge these gaps while benefiting everyone involved.  

 

“What we mean by experienced drivers is that these kinds of drivers have diesel in the blood,” says Hendricks. “They’ve been in this industry for a long time. They know what it means to work hard in transportation and that they could be on the road for weeks at a time. The true OTR driver that we’re all looking for.”  

 

Every international driver partnering with Experienced Associates must have at least a decade of trucking experience, a U.S. CDL, and conversational fluency at reading, writing, and speaking English. They also sign on for a minimum of three years of employment, although the position can be terminated at any time by the employer. The incentive of receiving a Visa through sponsorship assures that these drivers are committed, hard working, and vested in seeing the contract completed. 

 

Guaranteed Results 

Initially launched as a pilot program in collaboration with Schneider National, the immediate success of the partnership led to the development of Experienced Associates in 2018.  Co-founder Rob Peacock’s past experience as CEO of a company that assisted non-U.S. citizens with receiving educational training in the U.S. while driving for American companies proved key to Experienced Associate’s commitment to find quality drivers who are a right fit for U.S. carriers.  

 

Based in Johannesburg, South Africa, Peacock is able to administer an extensive vetting process for every driver recruited, which includes criminal background checks, hair follicle drug testing, and English language screening. Peacock’s team even handles compiling driver portfolios, which are presented to U.S. recruiters to make the final selection.  

 

Another component key to the success of programs like these is the varied experience of the drivers.  Being able to select from a large pool of candidates with a wide range of skills ensures that there is always a driver for the job, whether it requires experience hauling flatbed loads, hazardous materials, team driving, or more.  

 

“This is the first time I’ve felt that I could actually guarantee results,” says Hendricks. “I could guarantee experienced drivers, guarantee profitability and return on investment. These drivers weren’t quitting and causing hire turnover, and the hiring process became like a pipeline. It was predictable, and all the costs were known. To me, it felt like a dream come true.” 

 

Although some recruiters in the U.S. might be hesitant to offer positions to international drivers, companies like Experienced Associates design these programs with that in mind. Instead of disrupting the recruiting process, these opportunities fill gaps that could otherwise affect the economy, driver and freight shortages.  

 

Investing in innovation is more necessary than ever in today’s highly competitive market, and hiring experienced, international drivers is a surefire way to meet your recruiting and retention goals while fueling growth in your company.  

 

If you’re looking for more information on Experienced Associates or the work being done by Chad Hendricks and Rob Peacock, be sure to check out Hendricks’ Recruit and Retain podcast episode where the two discuss the benefits of hiring international drivers.  

 

Here at Drive My Way, we love to learn about innovative recruiting strategies and how to stay ahead of the curve. If you have recruiting advice, or you’re looking to learn more about our mission, check out our social media today!  

 

Have You Considered a Driver Waitlist?

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Every carrier has their own approach to recruiting and hiring truck drivers, but in today’s competitive market, it is important to remain open to fresh ideas and unique approaches. One concept that has become popular amongst carriers is the idea of waitlisting. When a company puts qualified truck driving candidates on a waitlist, they can maintain a pool of interested drivers, while balancing the company’s current needs and budget. Creating a truck driver waitlist has several pros, very few cons, but overall, it is a potentially game-changing tool for your carrier’s recruiting department.  

Why Should You Consider a Driver Orientation Waitlist?  

The waitlist concept allows companies to make offers to drivers they are interested in, but extend those start dates as much as three months out. By interviewing people and going through the whole hiring process, even though they are waiting on open trucks or budget, drivers would still have a start date in mind, and you wouldn’t have to worry about finding qualified drivers once you are able to officially bring new drivers onboard.  

A driver waitlist can help create efficiency within your recruiting department by developing a clear order of operations, from posting a job to the driver’s official start date.  

Your company can also increase its likelihood of building a strong waitlist by establishing yourself as a go-to carrier in the industry. By offering competitive benefits such as pay, time at home, as well as top-of-the-line equipment, drivers will be lining up to work for you, and will be open to being put on a waitlist just to have the chance to drive for your brand.  

The process of creating a waitlist allows your team to really get to know potential drivers; their wants, needs, and skillsets. This ensures a better working relationship between both parties and that all questions have been addressed prior to the driver getting out on the road. It’s also important to note that recruiters should stay in contact with waitlisted drivers and let them know where they are on the waitlist each week. The key to a successful waitlist is maintaining engagement with drivers.  

Some Drawbacks to the Waitlist Concept  

While having a waitlist of drivers is a great solution to temporary budget issues, trainer availability, or truck availability, it may not be a necessary tool year-round. Depending on the needs of your company, a waitlist may only come into play if you have a shortage of trucks or some other temporary hiring hindrance.  

While waitlists can help create a pipeline of qualified truck drivers, it does leave open the possibility of top talent finding another position and moving on before having the opportunity to start driving for you. This is why it is critical that you maintain frequent contact with the driver from the time you extend the offer until they begin orientation. It’s also a great practice to touch base again after orientation and throughout the year.  

Truck Driver Waitlisting in Practice 

“The waitlist was hugely successful for us! We ended up with approximately 150 drivers on the list. We were able to focus on the highest quality, safest drivers. We created driver scorecards (based on experience, number of jobs, number of accidents, and number of violations. From there, the drivers with the best scorecards were moved to the top of the list.” 

“There was something about telling drivers we were on a waitlist that seemed to create a greater sense of urgency for the drivers to join our team. We were also able to almost turn off our recruiting budget entirely! Our referrals increased, and we were able to retarget previous applicants to tell them to hurry up and reapply if they wanted to be added to our waitlist, said Sadie Church, Vice President of Driver Relations at Artur Express. 

“Another thing we implemented at this time was a driver profile form. In that form, we required the driver answer a series of questions about themselves — where do they prefer to run, where won’t they run, how often do they want to get home, how many miles do they wanted to run a week. This allowed us to see if we were a good fit for the driver’s wants and needs. If our needs didn’t align with the driver’s wants, we moved them off of the orientation waitlist. This allowed us the opportunity to truly recruit with retention in mind,” Church concluded. 

Start with a Plan 

If you’re considering going on a waitlist, make a plan. Create a driver scorecard and rank your applicants. If you don’t already use offer letters, create one. In the offer letter, tell candidates not only their pay, but the lanes they’ll be running and how often your company can get them home. Make it a requirement for drivers to sign and return the offer letter prior to confirming their position on the waitlist. This will ensure the driver is aware of how much they’ll be earning, what position/lane they’re signing up for, and how often your company can get them home. 

Make sure you’re fair to your recruiters. If you can only allow 10 drivers in orientation that week, make sure each recruiter has the opportunity to put a driver on the orientation schedule. 

You also want to make sure to publicize your waitlist. You can run ads stating you’re accepting applications to be added to a waitlist and generate a buzz, so you don’t lose momentum. 

Companies can still apply this concept of “waitlisting” even if they are not able to make hiring commitments. They can still build a pipeline of drivers by keeping their brand presence out there. Drive My Way offers a “cruising mode” which will keep job descriptions up even if the job is not currently open to continue building brand awareness. Concepts like the waitlist are a great way to stay creative about truck driver recruitment and keeping your brand top of mind for potential candidates.  

How to Recruit Truck Drivers in 2023

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Recruiting and retaining quality truck drivers is one of the biggest priorities for companies across the country in 2023. As one of the largest occupations in the United States, companies are always looking for new ways to hire. The question is, how do you recruit truck drivers, while simultaneously increasing your retention rate? The answer is to get creative and stand out from your competitors.  

What Are Truck Drivers Looking for in Their Next Job?  

With so many options available, truck drivers are making careful considerations before they accept a job offer. Trucking is one of the toughest jobs out there and drivers want to make sure the company they work for aligns with their career goals and personal needs. Some of the most common benefits that drivers look for include:  

  • Fair Pay 
  • Consistent / predictable home time 
  • Health Insurance 
  • Retirement Options 
  • Versatile Schedule & Paid Time Off 
  • Ongoing Training & Development  

When deciding how to recruit truck drivers to your team, you will want to ensure that you offer a comprehensive benefits package that is appealing to drivers in all stages of life, including those who are single, married, have children, etc. Offering competitive pay, bonuses, and regular raises is also key in attracting and retaining drivers. Ultimately, each driver you hire is going to have unique needs, so working with each person to understand what he/she wants during the recruitment and hiring process is also important.  

Who Are Your Potential Candidates?  

When companies consult with us about how to recruit truck drivers, we always want to make sure we help them identify the type of candidates they are looking for to fill their open positions.  

  • How much experience would you prefer they have? 
  • What are the routes you need filled?  
  • What can a driver expect in terms of pay, perks, and benefits? 
  • Do their values and work ethic match the company’s mission?  
  • Do you need drivers interested in team jobs?  

It is also important to remember that the demographics for truck drivers have evolved in recent years and your top candidates may not be the same as they were ten, or even five, years ago. The United States Census Bureau states that, “Among younger truckers under age 35, more of them are women, Hispanic and more educated than their older counterparts age 55 and older. They are more likely to be high school graduates and have some college education.” With that said, old recruiting tactics may no longer apply in trying to connect with a younger demographic or with women entering the trucking industry.   

Millennials 

A key demographic that is emerging with truck drivers is Millennials. This age group ranges from 27-42 and were born in, or after, 1981. This age group is less than the median age of truck drivers, which sits at 46, but offers potential for companies looking to recruit new talent. Truck drivers in this age range are looking for positions that will fit well with their lifestyle including benefits packages, flexible schedules, opportunities for advancement, positive work culture, and community. Recruiting a younger demographic requires creativity and willingness to foster an online presence on social media.  

Women 

“The percentage of professional drivers who are female has increased to 13.7 percent in 2022, an increase of more than three percent since 2019,” according to the Women in Trucking Association (WIT). With this substantial increase, companies must be more cognizant of the female demographic and what it will take to recruit female drivers to their teams. WIT offers a couple strategies to help recruit and retain drivers including broadening the talent search to include underrepresented demographics, including the female demographic, as well as offering opportunities and benefits that would resonate with female drivers.  

By recognizing the unique capabilities of different demographics, you can diversify your candidate pool and recruit talent from across the board.  

A Few Things to Avoid During Recruitment  

According to the U.S. Bureau of Labor Statistics, “between 1995 and 2017, the annual turnover rate at large TL carriers averaged 94.0 percent and that at small TL carriers averaged 79.2 percent.” This alarming statistic shows that recruiting new employees is more than just onboarding; it is an ongoing relationship that must be fostered to be mutually beneficial for company and employee.  

Recruiters can follow all the best tips out there when it comes to finding top truck drivers to join their teams, but certain mistakes can end up costing even the most experienced recruiters a new hire at present, or later down the road, if an employee feels unhappy with his/her position. During the recruitment and onboarding process it is vital to remember: 

  • Communication is Key: From the first interaction to successfully onboarding a new driver, communication is the foundation of a successful relationship. People feel valued when they feel that employers are keeping them updated on where they are at in the hiring process and have a support system once they accept an offer. Even after onboarding, touching base with your recruits and asking for their feedback, goes a long way in establishing loyalty and increasing retention.  
  • Hire More Than the Stereotypical Truck Driver: As discussed earlier, the demographics for new drivers entering the market are very different than they used to be, so it’s important to keep an open mind when it comes to reviewing resumes and interviewing candidates. Don’t rely on referrals alone, consider the benefits of hiring younger drivers, female drivers, and even new drivers, especially for team jobs.  
  • Make It Personal: Drivers want to feel that they have a connection to your company, so offering personalized feedback is a nice touch during the recruitment process. Company-wide, it is also important to create a culture that makes each employee feel valued and that there is a community atmosphere.  

For more tips on recruiting truck drivers, download our Ultimate Guide to Truck Driver Recruiting. We look forward to helping you recruit and hire for your team! 

Hiring Drivers? Read These 5 Important Tips to Set Realistic Recruiting Goals 

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Recruiting truck drivers can be tricky. With the ongoing driver and freight shortages, coupled with evolving hiring practices industry wide, it is important to have clear standards and policies that follow realistic and measurable recruiting goals.  

 

Every company has different hiring practices depending on fleet size and capability, so setting realistic recruiting goals is an important step for your company to find top talent who are the right fit for the job. Keep reading to find out Drive My Way’s 5 tips to set realistic recruiting goals that will take you from hiring to onboarding in no time.  

 

Understand and Define the Need 

How many drivers do you need? Do you know which drivers are necessary for each market? These are important questions to ask yourself when setting foundational goals in recruiting. If you set goals regarding how many drivers you need and the necessary qualifications, you will be able to assess if your sourcing strategy will provide enough candidates that fit the criteria needed for your company. This is why it is essential to know where potential candidates are looking for jobs or industry updates.  

 

It’s also important to understand why the opening exists to be able to create hiring goals. If a driver is retiring, how far in advance should you be looking for a replacement? If you’re anticipating growth within your company, how should this reflect in your hiring practices? Defining your company’s demand is an important step to creating specific and attainable recruiting goals.  

 

Set Goals on a Timeline 

Setting goals is a key part of working ahead of time and being prepared. The hiring process can take a lot longer than you anticipate. Background checks and drug clearing house processing alone can add days or weeks. Allotting extra time and being flexible when creating will help you remain on track and still be able to measure your success.  

 

Even with goals set, you should still start ahead. Strike up connections with potential candidates, even if the time isn’t right yet. You’ll thank yourself later for being proactive now, by networking with drivers who could be a fit down the road.  

 

Establish Clearly Defined Minimum Qualifications  

Save yourself time and money by setting recruiting standards specific to your company. Well defined hiring criteria will ensure that every candidate meets the basic requirements, so you can spend more time with these candidates to eventually find the perfect match. It’s also important to be up front about your minimum qualifications. For example, if your company requires hair-follicle drug testing and you mention this on the job posting, candidates may self-select out and save you both in the long term. 

 

You also can’t have unrealistic expectations for applicants. You might prefer drivers to fill out an extensive application, but in today’s competitive market, drivers tend to not fully complete applications until all their questions have been answered. Be sure to make job listings mobile-friendly, and don’t be afraid to reach out to candidates with partially completed applications or you could lose top talent by setting unattainable goals.  

 

Provide Goals with Incentives for Recruiters 

Providing recruiters with incentives is a smart move to encourage high hiring rates and team morale while achieving your recruitment goals. When doing this, it is also important to make sure to have goals measuring quality metrics and not just hiring volume.  

 

As potential candidates progress through the phases of the hiring process (sourcing, screening, interview and selection, background check, offer and acceptance, orientation and training), it is important to measure your conversion rates through each of these phases to ensure efficient and effective practices. Providing incentives for recruiters successfully bringing candidates through this process will help you achieve your goals while keeping your team invested in the company.  

 

Set Goals From Recruiting to Orientation  

You have to look at the total candidate experience. As a recruiter, the job isn’t finished until the driver has officially started, and retention is a key measurement of recruiter success. To improve retention rates, hold the recruiter accountable for not just hiring the driver, but also for retaining them. By setting goals and providing incentives along each stage of the hiring process, your recruiters will ensure that they will create an open channel of communication with the candidate that should exist even after they’ve been hired. 

 

Metrics like volume of candidates attending an orientation, the speed of the process, and the amount of support they receive along the way are important markers to monitor and adjust when creating recruitment strategies.  

  

Setting goals for driver recruitment can help you achieve the results your company is looking for, but it’s important to keep one more thing in mind. Every step of the recruitment process should be measurable and able to be evaluated at any time. This means that recruiters should do a good job at marking where candidates are in the process, and management should organize and remain up to date on qualitative and quantitative results.  

 

Here at Drive My Way we’re always looking to learn more about the best recruiting processes and hiring strategies. If you have any ideas for us, please reach out on our  social media so we can continue learning!