A local truck driver is not the same as the type of person who prefers Regional or OTR routes. Even though both are part of the trucking industry, these are often completely different groups of people. For example, many local drivers highly value home time and family time while OTR drivers are drawn to the […]
LinkedIn is one of the most popular and powerful social media sites for B2B marketing. While it might seem out of place for the freight industry, LinkedIn can be a great place to generate interest and connect with current and potential new customers. Like all social media, LinkedIn uses proprietary algorithms to determine what content […]
Sexual harassment in the trucking industry is a documented problem. The good news is, many people want to promote safer work environments and stop harassment. Frequently, conversations center on women who experience sexual harassment. This is not a problem exclusively experienced by women, but in a heavily male-dominated field, it is often women who report […]
Digital advertising is a core part of your company brand. Equally important is the way that your employees and customers talk about your company. The way you represent yourself online is like the store window to your company. Most people will decide whether to engage with your company based on what they see in that […]
Even amid the roller coaster of supply and demand for many trucking companies in 2020, the truck driver shortage remains a constant. The factors underlying the shortage—experienced drivers retiring and insufficient new drivers entering the candidate pool—are unlikely to change in Q4 of 2020 and into the new year. If the driver shortage is affecting […]
Promoting healthy habits among your fleet is about more than physical health. More and more trucking companies are prioritizing mental health and considering its impact on overall employee well-being. Especially with increased tension due to COVID 19, creating strong connections and policies that support the mental health of truck drivers is critical. Here are a […]
Crafting messages that connect drivers during the time of Coronavirus is a balance of content and delivery. Each time you communicate with your fleet, look for ways to emphasize the value your employees bring. Then, choose the channel that is best suited for the message you are sending. Here are 8 best practices for effectively […]
Home time is a very important job benefit to many drivers. Communicating policies clearly sets drivers’ expectations from the start. As with all driver communication, strive for clarity, consistency, and empathy. Set your policies early, but prepare a few flexible solutions for the times when unexpected emergencies arise. Implement these best practices for communicating home […]
Whether digital process enhancements have been underway at your company for years or are completely new in your fleet, Coronavirus changed everything. Many tried and true processes for hiring, onboarding, and training are simply not feasible right now. With the possibility of continued social distancing looking likely, establishing a protocol for remote onboarding is well […]
Let’s call a spade a spade. 2020 has been a year full of surprises and challenges. As an employer in the trucking industry, you may have a front-row seat to the hardships of Coronavirus. As you’re navigating these uncharted waters, be proactive in reaching out to your entire staff. This is not business as usual, […]
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