April is National Distracted Driving Awareness Month! It’s part of an annual safety campaign sponsored by the National Highway Traffic Safety Administration (NHTSA). The campaign brings awareness for safe driving among all drivers including semi-truck drivers. NHTSA is educating drivers on how distractions big and small can be a problem on the road and offering […]
Text messaging is here to stay as a powerful recruitment tool. With the digital transformation in hiring that is underway, text recruitment isn’t a miracle solution, but it is something you can incorporate into your driver recruitment strategy to improve your recruitment funnel. Text messages are fundamental in recruiting and it is one of the […]
No one wants to manage cargo claims or contract disputes, and a nuclear verdict in a catastrophic accident is a trucking nightmare. Unfortunately, if you’re in the industry long enough, there’s a good chance you will find yourself handling accident claims. To protect your driver and your company in the event of litigation, make sure […]
Being a pet friendly trucking company is more than just a perk for some drivers. Offering a pet rider program strengthens company culture, retention, and recruiting. Ultimately, pet programs are about driver satisfaction and happiness and should be considered part of an overarching retention strategy. With strong marketing that displays a positive company culture, pet […]
It’s tempting to use a universal recruitment strategy across all of your unfilled driving positions. Avoid the trap! That’s not the most effective strategy if your goal is to recruit for retention. While dump truck drivers may have a lot in common with other truckers, there are also key differences. Honing in on those unique […]
All trucking fleets have safety standards, so why is a safety incentive program so important? A safety incentive program can help motivate drivers to high standards AND help document strong safety behaviors. Incentive programs keep the focus positive. As an employer, you encourage the right behavior while also boosting company morale. This type of program […]
Recruiting drivers to fill your fleet is often a never-ending task. Recruiting a Hazmat driver can help focus your efforts, but it also narrows the candidate pool. Before you launch your next recruitment campaign, make sure you know exactly which drivers you’re trying to reach. Then, implement some fresh recruiting tactics along with your tried […]
Hiring a regional truck driver is all about balance. These drivers are often looking to balance good pay with home time. Regional jobs attract drivers who want to be home more regularly. That said, they’re also willing to be away a few days each week to earn a higher paycheck. Every regional truck driver will […]
When it comes to recruiting a CDL Class B driver, knowing what and how to communicate regarding job details is key. As an employer, you have the natural advantage of being able to hire CDL A or CDL B licensed drivers for your position. That said, there are still some distinct differences when you are […]
LinkedIn is one of the most popular and powerful social media sites for B2B marketing. While it might seem out of place for the freight industry, LinkedIn can be a great place to generate interest and connect with current and potential new customers. Like all social media, LinkedIn uses proprietary algorithms to determine what content […]
Drive My Way is making truck driver recruiting personal again, matching drivers with jobs they love, and helping employers recruit for retention.
