April Smith is the Recruiting Manager with Drive My Way client, Lansing Building Products. During her 7 plus years with Lansing, April and her team have helped the company grow their fleet while increasing retention rates. We were able to speak with April and fellow Lansing recruiter, Kelsie Rudd about the biggest changes they’ve seen during their time recruiting, how Lansing uses driver feedback to inform their decisions, and how they’re able to screen for drivers who will be a cultural fit for Lansing.
How are you able to properly screen candidates so that you only hire drivers who will fit Lansing’s culture?
We ask some specific questions during the interview process to see how the driver will align with our culture. For example, we ask, “What does respect, service, and excellence mean to you?” This question comes directly from our mission statement.
We also have noticed that drivers sometimes tend to get boxed in by recruiters as simply drivers, and we assume that’s all they’ll want to do for the rest of their career.
During the interview process, we always talk to the drivers about where they see themselves down the road and what their long-term career goals are. We ask these kinds of questions because Lansing offers a number of opportunities for advancement, and we love to bring drivers in who will take advantage of them.
What are some of the things that Lansing does to promote driver retention?
There are a couple different things we do to promote retention. One is the safety program that we’ve implemented. If a driver doesn’t get in an accident for an entire year, their name goes into an end of the year raffle, with the winner getting a free YETI cooler.
Aside from that, we participate yearly in the Great Place to Work survey. Once we collect the data from the survey, we don’t just sit on it. It gives us some really great insights into how our drivers feel about working for us and what we could be doing better for them.
We’ve actually started a few different programs directly because of the data we’ve gotten from the Great Place to Work survey. One is our CDL Reimbursement Program. Through this program, we financially assist any current Lansing employee who wants to either get their CDL A or upgrade their CDL B to an A. It’s just one of the ways we want to show our drivers that we’re committed to their professional growth.
What’s been the biggest change in the driver recruiting space since your first started?
I think what’s changed the most has been the technology we use. There’s much more automation involved in the hiring process now than ever before. It all starts with our Applicant Tracking System (ATS), then from there, we figure out who the partners are that will work within that ATS to help us fill our hiring needs.
That’s how Drive My Way became one of our most valuable partners. We were able to easily integrate their platform with our ATS of choice, Lever. Because of this, we were able to get more quality applicants for our jobs faster.
April and Kelsie finished with these thoughts,
As a recruiting team, it’s important to not only fill the jobs, but to make sure we’re communicating with all the other teams and individuals involved in the hiring process as well. Having a high level of communication with candidates, hiring managers, and our vendors every step of the way has increased our ability to be more productive and to have the right people on our teams.