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How to Set Your Truck Drivers Up for Success

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Nearly every truck driver can tell a story about taking a job with a company that does not provide them with the tools and resources they need to be successful. Whether it’s poorly maintained trucks or a confusing onboarding process, there are some clear indicating factors that will impact a company’s driver retention rate. Truck driving is already a stressful occupation, which is why drivers will not hesitate to change companies if they feel their needs are not being met.  

To ensure that your company has a strong driver retention rate, you should set your drivers up for success from the moment they first apply to work for you. 

Clear Application & Onboarding Processes: Long applications, lack of response, or being treated like a number are several reasons drivers have cited about why they decided to join another company. To keep quality drivers, you must first be able to hire and onboard them successfully, which is why this step is so critical. Work with your recruiting department to ensure that there are clear goals about responding to drivers in a timely manner, making them feel welcome, and following up regularly during the process. Solid communication during this initial phase of employment lays the foundation for the drivers’ experience with your company as a whole. It is also advisable to have a driver mentor program to help facilitate a new driver’s experience once they join the team.  

Set Realistic Delivery Goals: Once drivers have joined your team there are several areas that they may run into issues while working, but we have noticed the top one is related to delivery. Many shipping companies set timelines that are extremely tight providing truck drivers with little room for error. Delivery times can be impacted by many factors including traffic and weather, so it is important to give drivers some flexibility to account for unexpected events. The last thing your company needs is drivers driving recklessly to meet tight deadlines.  

Providing Resources for Mental & Physical Health: Truck driving takes a toll on a person’s body both mentally and physically, which is why providing resources for your drivers is a key way to help set them up for success. Health issues common amongst truck drivers include stress, high blood pressure, obesity, depression, lack of sleep, and more. To mitigate these issues, it is worth providing benefits that allow drivers to take better care of their health including insurance, gym memberships, schedules that allow for sufficient rest, and paid time off. Companies can also provide equipment to help trucks become more comfortable including seat cushions which provide lumbar support.  

Balance Home Time with Time on the Road: Another way companies can help drivers be more successful and lead a healthier, happier life is by balancing time at home, with time on the road. As mentioned above, depression is one of the biggest issues facing truck drivers today and it is largely due to the amount of time spent alone. To help your drivers combat loneliness, it is important to make sure their schedule does not keep them away from home for weeks at a time and that they have plenty of breaks to communicate with their families.   

Regularly Maintain Trucks & Equipment: Deliveries are only possible if drivers can arrive at their destination safely and without issue. Drivers are often faced with trucks and other equipment that is not functioning properly. To ensure your team is able to do their jobs successfully, maintaining trucks and equipment regularly is a must.  

The market for experienced and quality truck drivers remains competitive, which is why it is vital to consider new and innovative ways to increase driver retention. For more tips on how to increase driver retention, make sure to check out our blog for employers regularly.  

How to Improve Remote Onboarding for Truck Drivers

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How to Improve Remote Onboarding for Truck Drivers

Whether digital process enhancements have been underway at your company for years or are completely new in your fleet, Coronavirus changed everything. Many tried and true processes for hiring, onboarding, and training are simply not feasible right now. With the possibility of continued social distancing looking likely, establishing a protocol for remote onboarding is well worth the time. Here are a few best practices that have proven successful in the trucking industry.

Prioritize People

Driver safety has to be a high priority for all fleets during this time. Drivers have questions about everything from orientation to sanitation. It’s important to address these concerns quickly and compassionately.

As you hire new drivers, it may be tempting to increase efficiency by removing human contact in the onboarding process and relying solely on technology. In this case, removing the personal touch is a counterproductive strategy. 

With reduced face to face contact, reaching out to new employees becomes even more important. Each interaction becomes more meaningful because there are fewer touchpoints. Studies have demonstrated that most driver turnover happens within one year. With such limited time, it’s critical to start out on the right foot. What you do in response to the challenges of trucking during Coronavirus will leave a lasting impression. With that in mind, even with remote onboarding, make every effort to warmly welcome new drivers into your company. 

Get Organized

Transitioning to remote onboarding for the foreseeable future may require a significant shift in workflow. As you prepare to refine the rapidly implemented processes of this spring, consider what you will need to move more permanently to remote onboarding. 

Gather the requisite hiring documents and establish a secure system for sharing them with drivers. That might include driver contracts, tax documentation, and any other hiring forms you typically request. 

Throughout the entire process, allocate more time than you would usually consider necessary. Both management and employees are likely going through several “first-times.” A buffer allows everyone involved to work through challenges without the pressure of a tight deadline.

Digitize Your Material

Review the training files you would normally give to new drivers. If a digital copy doesn’t already exist, make one and decide how you will share that information. Fleets with greater financial flexibility may consider working with a learning management system designed for onboarding truck drivers. For companies on a tight budget, start with free tools like online repositories that let you share files and folders. Drivers should be able to access much of their training material remotely.

There are some training components that work well in person but fall flat online. Avoid trying to use materials designed for in-person orientation in exactly the same format online. Instead, use this time to consider how that information is best presented in a virtual format. Often, that means shorter “in-person” sessions, and more opportunities for drivers to learn at their own pace.

Communicate Clearly

As you move forward with changes to your remote onboarding process, don’t forget that drivers are also in uncharted territory. Many drivers may not immediately be comfortable with using technology for onboarding. For some drivers, this may be the first time they are using many of the online job training tools. 

Prior to the onboarding process, communicate with drivers about exactly what they can expect. 

If you are using specific technologies, share the details early. When possible, give drivers time to explore programs like video calls on their own to prepare. Any guidance you can offer on accessing information will also help smooth the process. 

Infuse Your Culture

Driver orientation and onboarding is about more than information sharing from your company. It’s also when drivers meet their peers and supervisors. It’s hard to replace this kind of natural networking in remote onboarding. Video calls, social networks, and personal phone calls or emails all help bridge the gap.

During orientation, consider arranging at least one video call for all new drivers. This is also the perfect opportunity to launch a mentoring program. Then, new drivers meet other members of the fleet and have at least one personal connection to regularly connect with as they start their new job.

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Remote Onboarding

This free guide helps you transition to remote onboarding to boost your driver recruitment and retention. Use this guide to help get your remote orientation process right the first time.

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3 Tips for Your Lead to Hire Process

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Everyone knows the trucking industry is a driver’s market. Drivers get to choose between competing carriers which offer different pay, benefits, and home time. They will also likely choose whichever carrier presents them a good offer the soonest. Drivers will want to be hired soon to get that next paycheck. The carrier which can convert leads to hires quickly has a definite advantage. This is where lead velocity comes in—it measures how quickly you can convert leads into new hires into your fleet. With so much competition for a small pool of drivers, you don’t want to lose leads to other carriers simply because they hired quicker than you. Here are 3 tips for your lead-to-hire process.

Tip 1: Focus on Top Candidates

As a trucking recruiter, you’re usually bombarded with an overwhelming number of leads. Just a fraction of these actually convert to drivers for your fleet. In fact, you know that most of them are going to be unqualified leads. It’s no wonder that some recruiters and carriers take too much time on their lead-to-hire process—they’re spending time on too many unqualified leads!

Try to narrow your focus and limited time on the top leads

You can use landing pages and other automated methods to ask qualifying questions and narrow your leads. Using lead ranking will help you prioritize the top leads first and focus your energies there. If you don’t use lead ranking, you risk losing the best candidates to other carriers while spending time and energy on unqualified leads who don’t convert to drivers.

Tip 2: Automate the Process

We mentioned automating the qualifying questions through landing pages. Similarly, you can automate other steps of the process, especially the paperwork. Instead of taking a few hours for new hires to fill out the paperwork, it should take 20-30 minutes. Use electronic paperwork for new-hire forms such as DOT applications, release forms, I-9, W2, etc. Make sure these forms are mobile-friendly, as many drivers will take advantage of opportunities to complete them on the go. You don’t want to face application abandonment because your paperwork wouldn’t load on their phone!

If you automate certain steps, it frees up that time to spend one-on-one with the drivers during orientation

Take advantage of the face-time with drivers to build relationships in-person, instead of asking them to complete forms that take an hour.

Tip 3: Lead Efficient Orientations

One of the reasons the lead to hire process may take too long for drivers is because of long or delayed orientations. Of course, it’s risky to just breeze through orientation. That time is crucial for onboarding as drivers need to be welcomed to the organization, learn about the culture, meet their dispatchers, and learn more about the company. One trick to getting around this is to offer more frequent orientations so that the soonest one beats out other carriers.

Make sure to offer orientation a few times a week to meet the schedule needs of your new hires

You can even be flexible with the orientation schedule and craft it to fit the schedules of your incoming drivers. Another time-saving method is to move some training items to an online learning system. By automating the less exciting parts of orientations, you free up time to have the important face-to-face interactions. It also makes the in-person orientation shorter, as drivers can complete some learning materials from the convenience of home.

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Ultimate Guide to Truck Driver Recruiting

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Is Your Driver Onboarding Process Efficient?

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One of the challenges facing recruiters is that many fleets are looking to hire the same drivers you are. You’re in competition for the same small pool of candidates. In general, the quicker you recruit, the more likely you are to catch the top drivers. The slower you are, the more likely it is that rivals will scoop up your preferred candidates. A quick and efficient onboarding process is one of the factors which will help you have the edge over your competitors. Onboarding involves the lead to hire process, which is what you implement once you’ve identified a viable candidate willing to sign with you. An onboarding process that isn’t efficient could be costing you drivers.

Lead Velocity

To improve your onboarding process, it’s important to understand a concept called lead velocity. Lead velocity is a way to measure the length of your onboarding. It is a metric that tracks the average number of days it takes to turn a lead into a hire. Lead velocity is different across industries. According to research by the DHI Group, it takes about 25 days to convert a lead into a hire for the transportation industry. This may include employees who aren’t truck drivers, so the number might be a bit skewed. Your own lead velocity might end up being longer than that, depending on your budget and resources as a recruiter. Lead velocity will also vary based on driver type. For example, it’ll take longer to hire an owner-operator than to hire a company driver.

Whatever challenges you face, it’s important that you do everything you can to make sure your lead velocity is as low as possible

Shortening Lead Velocity

Think about what you are doing as a recruiter that is unnecessarily adding length to the lead velocity. Perhaps you’re taking too long to contact leads? Or waiting on drivers to submit their applications? If you have too many leads and not enough recruiters, it can add to lead velocity. Similarly, if you have too many unqualified leads, you’ll lose time searching for the diamond in the rough.

What you really need is a stronger screening method and matching system to help sort through unqualified leads and an overwhelming lead volume

Another solution is to take phone applications. Drivers are understandably pressed on time and will find it difficult to find time to fill lengthy paper or online applications. Consider going through the application with a driver over the phone and even filling it out for them. This shortens your lead velocity if you’re waiting for the ball on the other person’s court.

Onboarding and Orientations

Once your drivers are further along in the recruiting pipeline, there’s still more you can do to ensure onboarding efficiency. Sometimes lead to hire time is affected by a slow orientation process.

Try to schedule orientations often, to allow your hires more options to attend the soonest one

If your closest orientation date is too far away, drivers will be tempted to sign with someone else because they don’t want to wait long to get to work. You can also time your orientations on days of the week that are more convenient for hires. For example, if you notice you sign many drivers on Mondays, then Wednesdays or Thursdays are good days to hold orientation—perhaps both! The very next day is too soon and you must respect that drivers may already have plans. Waiting until the next Monday is probably too late and risks losing that driver to a rival carrier. Offering two orientation dates per week also gives your hires flexibility since they may be unavailable on certain days of the week.

You should also conduct a review of your onboarding process every few months or so. Are there bottlenecks holding the process back? Too many forms to complete or too much time spent on the application? Identify the problem and try to shorten that step. Use metrics to compare lead velocity over different months, different types of jobs, and different locations. Lead velocity is an important component of an efficient onboarding process. Do whatever you can to shorten the lead velocity and you’ll be able to hire more drivers faster.

FREE QUICK GUIDE

Remote Onboarding

This free guide helps you transition to remote onboarding to boost your driver recruitment and retention. Use this guide to help get your remote orientation process right the first time.

Get the Guide