Building a Strong Company Culture

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A strong company culture is essential to success in the transportation industry.  

 

A company built on open communication and support, with a clear and recognizable brand identity, not only helps attract and retain skilled drivers but also boosts morale, enhances safety, and improves overall operational efficiency.  

 

In an industry where driver turnover and safety concerns are constant challenges, cultivating a positive and supportive work environment can give companies a significant competitive edge. By focusing on the following ten key strategies, your company can build a culture that fosters loyalty, promotes growth, and ensures long-term success.  

 

  1. Define Core Values and Mission

To build a successful and strong company culture, it is crucial for employees, customers, and competition to know what you stand for.  

 

Having clearly communicated company values that reflect your business goals and principles helps align the entire team and provides direction. It also attracts drivers who share similar values, improving retention and morale. 

 

Start by listing the values most important to your company and your mission. Do they involve safety, inclusion, growth, or something else? How are these values reflected in daily operations, and how does every member of the team contribute to these values and the overall mission? 

 

  1. Foster Open Communication

No company can be successful without clear and open communication with employers throughout all levels within the organization.  

 

Be sure to encourage regular, transparent communication between management, dispatchers, and drivers. Open communication builds trust, reduces misunderstandings, and improves problem-solving, fostering a more collaborative and positive work environment.  

 

Companies with open-door policies where drivers can share concerns with leadership often experience higher satisfaction and retention. In fact, in our latest Driver Happiness Report, only 40% of drivers with 1-2 years of experience felt they had enough information and support to be successful in their roles.  

 

Companies should encourage the use of tools such as messaging apps, video calls, and driver engagement surveys to create a cycle of ongoing feedback and communication.  

 

  1. Promote a Safety-First Mindset

In the transportation industry, safety is key. A safety-first culture reduces accidents, increases driver confidence, and shows that the company cares about its drivers’ well-being. 

 

Companies should prioritize safety by providing continuous training, enforcing strict safety protocols, and rewarding safe driving habits. Safety should be integrated into every aspect of your company from day one of orientation and training.  

 

To promote a safety-first mindset, companies should consider hosting regular safety workshops, investing in new safe-driving technology, and offering incentives for safe miles driven.  

 

  1. Recognize and Reward Contributions

Drivers who feel valued are more likely to stay loyal to your company, increasing retention rates and boosting employee satisfaction. Regular recognition raises morale and encourages drivers to continue giving their best. 

 

Recognition and rewards can range from public acknowledgment in meetings or newsletters to financial incentives, certificates, or awards. Many trucking companies implement formal recognition programs, such as “Driver of the Month,” safety bonuses, or tenure-based awards, to appreciate drivers’ hard work. 

 

  1. Invest in Professional Development

Investing in the growth of your drivers is one of the best ways to invest in building a company culture. It can also have a significant impact on retaining qualified talent and showing that your company values long-term career progression.  

 

Consider offering training programs, certifications, or mentorship opportunities for drivers to advance their careers. By providing opportunities for drivers to increase their skills in areas like technology, route optimization, and leadership, you can build a culture of support while creating a more skilled workforce.  

 

  1. Encourage Team Building and Community

A strong team bond is essential to a strong company culture, but it can seem difficult to foster community in a field like trucking and logistics.  

 

Although your drivers may spend most of their time on the road, those connected to their colleagues and the company are less likely to feel isolated, leading to higher engagement and lower turnover.  

 

Develop a sense of camaraderie among drivers through team-building activities, social events, or charity initiatives that promote unity and collective responsibility. Hold annual picnics, trucker appreciation events, or local community volunteering efforts that allow drivers to connect outside of work and remember they are all working for the same mission.  

 

  1. Prioritize Work-Life Balance

Driver burnout is real, and it can lead to high turnover rates and the loss of a strong company culture.  

 

To prevent burnout, companies must prioritize flexible scheduling, reasonable workloads, and adequate home time. Offering drivers the opportunity to recharge and spend quality time with their families not only improves their well-being but also fosters long-term loyalty.  

 

When drivers feel their work-life balance is respected, they are more engaged, productive, and committed to the company’s success. 

 

  1. Gather and Act on Feedback

Every member of your team will perform better if they feel they have a voice and are listened to. Create a culture of respect and responsiveness by not just soliciting feedback, but by listening to and implementing change as a result.  

 

Regularly collect feedback from drivers via surveys, one-on-one meetings, or anonymous suggestion boxes. Then, it is crucial to actively address concerns and make improvements based on the feedback. 

 

  1. Lead by Example

Leadership’s behavior directly influences company culture. When leaders act consistently with company values, it inspires trust and encourages all team members to follow suit. 

 

Managers that adhere to safety protocols, communicate openly, and prioritize driver well-being will set the standard for the entire company.  

 

For example, if your management regularly participates in safety training and shows personal interest in drivers’ concerns—such as addressing long wait times or equipment issues—they can demonstrate their commitment to working alongside all team members.  

 

  1. Create a Supportive Environment

Building a strong company culture means building a culture of support, where drivers feel they can turn to management, dispatch, or peers when facing challenges, whether personal or professional. 

 

A supportive environment promotes driver well-being, reduces stress for all team members, and encourages long-term loyalty, contributing to a positive and productive work atmosphere. Drivers should feel encouraged, respected, and heard.  

 

Consider offering mental health resources, financial planning support, or mentorship programs to create a network of assistance for drivers. Truck drivers have difficult careers that can often feel isolating, and a supportive work environment is key to showing them they are never alone.  

 

 

 

 

For more advice building up your company culture and initiatives to support truck driver recruitment and retention, be sure to check us out the rest of our Employer Blog Posts and follow us on social media.  

Creating a Culture of Wellness: How to Engage Drivers in Healthy Living

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In the fast-paced world of transportation and logistics, drivers are the backbone of the industry, moving over 70% of the nation’s freight.  

 

However, according to recent studies, more than 80% of truck drivers face health issues like obesity, high blood pressure, and chronic fatigue. These problems not only affect their lives and well-being, but also cost carriers billions in healthcare expenses and lost productivity each year.  

 

Creating a culture of wellness isn’t just a benefit, it’s a necessity. For carriers, investing in the health of their drivers is a smart business decision that can lead to improved safety, retention, and operational efficiency. For drivers, healthy habits are key to a long, productive life and career.  

 

The Importance of Healthy Habits for Truck Drivers 

It is not difficult to see why a career in trucking can be detrimental to your health.  

 

Truck drivers often spend long hours sitting, which increases the risk of obesity, heart disease, diabetes, and musculoskeletal issues. Additionally, isolation, irregular schedules, and stress can also take a toll on mental well-being, with a 2018 study finding that the prevalence of depression in truck drivers is over 13%, nearly double the rate of the American public.  

 

Promoting wellness is crucial to mitigating these risks, reducing driver burnout and increasing retention rates. Healthy, happy drivers are more productive, and they are more likely to be committed to company culture and growing their careers.  

 

5 Ways To Promote Healthy Habits With Your Drivers  

Carriers can have a major impact on the wellbeing of their drivers, and these 6 tips will help you prioritize the mental and physical health of your team.  

 

Nutrition and Healthy Eating  

One of the most significant factors influencing driver health and well-being is diet, yet finding nutritious, affordable food on the road can often be difficult.  

 

Carriers can make a considerable impact by promoting healthier eating habits. For example, at company terminals, try to replace sugary snacks and sodas with more nutritious options like fruits, nuts, and water, offering sustainable choices that keep drivers energized and focused.  

 

Carriers can also provide valuable nutrition education, sharing simple, practical guides for preparing healthy meals in the cab with portable kitchen appliances. By equipping drivers with knowledge and tools to maintain better eating habits, even on tight schedules, you can significantly contribute to the long-term health and job satisfaction of your drivers. 

 

Exercise and Physical Activity 

Although drivers will always spend a majority of their time on the road sitting, there are many ways to encourage drivers to be more active.  

 

Provide drivers with simple, no-equipment workout routines that drivers can do during breaks, such as stretches, bodyweight exercises, and the importance of short walks. Consider gifting drivers with special seat cushions or braces to better support their backs while they are behind the wheel.  

 

Many carriers also offer incentives, such as rewards or recognition, for drivers who log regular exercise hours or step goals. Additionally, you can create friendly fitness challenges among drivers to increase physical activity and company morale.  

 

Sleep and Rest 

Sleep is essential for everyone, and it can be particularly challenging for truckers, especially OTR drivers or those with irregular schedules, to get enough rest each day. Sleep is also critical for safety, as driver fatigue is a leading factor in countless accidents each year. 

 

Carriers can support better sleep habits by educating drivers on the importance of quality rest and ensuring they consistently take their FMCSA-mandated breaks. Offering flexible schedules or routes that reduce fatigue and allow for proper rest periods is another effective strategy. In addition, carriers can help drivers create a more comfortable sleeping environment in their cabs by providing tools like blackout curtains, noise-reducing measures, or ergonomic mattresses. 

 

Mental Health and Stress Management  

Although physical health is crucial for truck drivers, the importance of prioritizing mental health should not be overlooked. Drivers face stressful environments daily, including isolation from loved ones, strenuous labor, and long hours behind the wheel.  

 

Consider partnering with mental health professionals, or telehealth services such as BetterHelp, to provide counseling services for drivers dealing with stress, anxiety, or depression. Carriers can also encourage mindfulness practices, like meditation, breathing exercises, and journaling, to help drivers manage stress on the road. 

 

Pet rider, mentor, and team driver programs have been proven to benefit drivers’ mental health and increase employee retention, while also encouraging drivers to be more active and social while on the road.  

 

Health Screenings and Preventive Care 

Carriers can also play a vital role in promoting health screenings and preventive care for drivers, which are essential for maintaining long-term health and productivity.  

 

Consider partnering with healthcare providers to offer free or discounted health screenings, such as blood pressure, cholesterol, and diabetes checks. To make healthcare more accessible for busy drivers, carriers can also organize mobile health clinics that visit terminals.  

 

Additionally, carriers should encourage preventive care by regularly providing drivers with information about the importance of routine doctor visits and vaccinations. Reminders about flu shots, COVID-19 boosters, or routine check-ups can help drivers stay on top of their health, preventing illnesses and reducing healthcare costs for both drivers and carriers.  

 

 

 

 

At the end of the day, building a culture of wellness is all about providing the right tools and support for your drivers.  

 

One great resource is Fit Drivers, a service dedicated to helping truck drivers live healthier lives on the road. Fit Drivers connects drivers with personalized fitness reward programs, lifestyle guidance tools, and CDL driver-centric content, all tailored to the unique challenges of life on the road. It is a simple and effective way for companies to empower their drivers to take control of their well-being. 

 

For more ways to demonstrate your commitment to your team through driver-centric practices, check out the rest of our Employer Blog posts and connect with us on social media.  

 

10 Ways to Celebrate Your Drivers

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How is your company celebrating National Truck Driver Appreciation Week?  

 

This year, from September 15-21, America has a chance to honor all professional truck drivers for their hard work and commitment in tackling one of our economy’s most demanding and important jobs. National Truck Driver Appreciation Week is the perfect opportunity for companies to show their gratitude to the men and women who keep our country moving. 

While there are many ways to show your appreciation throughout the year, these 10 strategies are guaranteed to make your drivers feel valued and recognized for their essential contributions.  

 

Provide Meals 

One of the best ways to recognize and celebrate your drivers’ hard work, dedication, and sacrifice is by providing them with a free meal. Whether it’s a full breakfast or buffet style lunch, any driver will appreciate the chance to have a satisfying meal and time to catch up with their coworkers.  

Since some drivers are often far from home, provide these meals throughout the week, and if possible, at different company locations. You want to make sure that every driver has a fair chance at receiving a meal. If a driver is unable to make it, consider offering to cover a meal of their choice on the road.  

 

Small Tokens of Appreciation  

If you are looking for a more lasting reminder of your gratitude, consider giving drivers a small gift to celebrate National Truck Driver Appreciation Week.  

 

Branded merchandise, like hats, shirts, or water bottles, is a great gift to show your drivers how much you care.  

 

Drivers also would appreciate gifts that could help them in their daily operations, such as seat cushions, LED flashlights, or travel mugs. These serve as a reminder that you understand the difficulties involved with being a CDL driver, and that you appreciate their dedication to the team.  

 

Share Their Stories 

Throughout the week, consider giving your drivers a platform to share their experiences and accomplishments. Use social media to highlight their hard work through testimonies and driver spotlights.  

 

Highlight a different driver each day of Appreciation Week or make a video that includes multiple stories. These are a great way to make your drivers feel listened to and appreciated and promote your company culture and driver-centric practices.  

 

Create a Video from the Management Team 

Instead of using driver testimonies for a video, consider having leadership and dispatch teams come together to create an appreciation video for social media that directly acknowledges the hard work and dedication of your drivers.  

 

Personalized messages from management, sharing specific examples of how drivers have made a difference, can go a long way in making your team feel valued. This approach not only shows that leadership is aware of the challenges drivers face daily, but it also fosters a sense of unity and respect throughout the company. It is a way to illustrate your company values in action.  

 

Personalized Notes  

If management is not able to come together for a video, or if you are looking for a more tangible message, personalized “thank you” notes are another meaningful way to show your appreciation.  

 

Be sure to write the notes out by hand, or include personalized messages for each driver, to make sure they feel seen and uniquely appreciated. These can be given out at work, or mailed to drivers’ homes, which offers a chance to acknowledge their families’ sacrifice as well‒they deserve appreciation too! 

 

Host Educational Workshops  

Offering continued educational opportunities is an important way to show your company is invested in the professional growth of its drivers year-round. For Driver Appreciation Week, consider providing unique educational workshops, such as advanced safety training, which can help drivers sharpen their skills and stay updated on the latest industry standards.  

 

You might also offer workshops on financial planning, giving drivers the tools to manage their earnings effectively and plan for the future. Another idea is to host health and wellness sessions, focusing on nutrition, exercise, and mental health, which are crucial for long-term success and well-being on the road.  

 

These workshops demonstrate your commitment to their professional development and to their overall quality of life. 

 

Gift Cards & Fuel Discounts  

Everyone likes saving money, and truck drivers are no exception. Providing gift cards or fuel discounts are an easy way to show your appreciation with a gift that any driver would readily enjoy.  

 

Purchase gift cards for local restaurants or popular truck stops and chains, such as Love’s, Sheetz, or Iowa 80.  

 

Another way to show your appreciation and save drivers money is by compiling a list of retail locations and local restaurants offering specials to drivers during the week or month. Hand it out to your drivers so they can enjoy the discounts and benefits.  

 

Family Appreciation Day  

Truck drivers deserve all our appreciation and recognition, but so do their families. They are the ones supporting and encouraging drivers behind the scenes every day and sacrificing home time and special moments when drivers must be on the road.  

 

Consider hosting an event, such as a barbeque, potluck, or work party, and inviting all your drivers and their families. This is a great chance to display your commitment to each driver and bring together the whole team for a day of fun and games.  

 

Host Virtual Events  

With a job like trucking, it can be impossible to get the whole team together for an event. Instead, consider hosting a virtual celebration or workshop to show drivers you care.  

 

You could organize a virtual appreciation ceremony, where leadership can publicly recognize standout drivers and share messages of gratitude. Additionally, consider offering online workshops on topics like stress management, route planning, or even technology training to help drivers enhance their skills.  

 

Hosting a live Q&A session with industry experts or a virtual roundtable discussion on industry trends can also provide valuable insights while making drivers feel included and appreciated.  

 

Appreciate and Celebrate Drivers Year Round  

Consistently recognizing the hard work and dedication of truck drivers goes beyond a single week of celebration. 

 

By providing continued professional growth opportunities, such as ongoing training and development programs, you show that your company is committed to their long-term success. Regular driver engagement surveys can give drivers a voice, allowing you to understand their needs and concerns, and tailor your practices to better support them.  

 

Implementing driver-centric practices, from fair compensation to a focus on work-life balance, ensures that your drivers feel valued every day. 

 

 

 

For more information on making your carrier a place where any driver would want to work, be sure to check out the rest of our Employer Blog posts or connect with us on social media to see how our clients will be celebrating this year’s Truck Driver Appreciation Week.  

Fast Track Onboarding for New Drivers 

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In today’s highly competitive market, it is more important than ever to save time and resources by fast tracking the truck driver onboarding process.  

 

A well-organized and efficient onboarding program not only reduces costs but also helps new drivers hit the road faster, ensuring your company can meet the growing demand for timely deliveries.  

 

Keep reading to explore which practical strategies can help you fast track and streamline the onboarding process, helping your company stay ahead of the competition. 

 

Create a Comprehensive Checklist 

The first step to ensure your onboarding process is as efficient as possible is to develop an employee onboarding checklist. This should include all critical stages, such as gathering paperwork and documentation, safety and compliance training requirements, and company policies and procedures.  

 

Checklists can also be invaluable for drivers, allowing them to easily track their progress and see which requirements or documents they still need to provide. Consider creating an online portal where drivers can submit documents, complete training modules, and monitor their progress in real time.  

 

Some examples to include in a driver onboarding checklist are:  

 

  • Verify necessary licenses and certifications.  
  • Complete background check and the drug and alcohol clearinghouse.  
  • Gather required documentation.  
  • Administer safety and compliance training.  
  • Review company policies and procedures.  
  • Set expectations and goals.  

 

Take Advantage of Modern Technology  

When it comes to onboarding, technology can be extremely useful for reducing paperwork, facilitating communication between drivers, trainers, and management, and saving time on background checks and verifications.  

 

One of the most effective ways to streamline onboarding is by digitizing and centralizing essential documents, such as employment forms, medical certificates, and licenses. Transitioning to an electronic document management system (EDMS) allows companies to store, organize, and retrieve all necessary paperwork in one secure location.  

 

This not only reduces the need for physical storage space but also minimizes the risk of lost or misplaced documents. An EDMS also enables drivers to upload and sign documents electronically, eliminating the delays associated with traditional paper-based processes. 

 

Beyond document management, technology can also facilitate real-time communication between drivers, trainers, and management. By utilizing communication platforms or mobile apps, companies can keep everyone connected throughout the onboarding process. For example, new drivers can easily reach out to their trainers or HR representatives with questions, while management can quickly share updates or reminders.  

 

Another way technology can optimize the onboarding experience is through a Learning Management System (LMS). An LMS allows companies to create and distribute online training modules that drivers can complete at their own pace.  

 

Enlist Experienced Drivers for Mentoring  

Mentor programs are a highly effective way to fast track the onboarding process by pairing new recruits with seasoned drivers who can provide hands-on training, guidance, and insights into the company’s operations and culture.  

 

Every trucking company has its own set of protocols and procedures that go beyond what is covered in standard CDL training. A mentor provides the opportunity to introduce new drivers to these company-specific practices, such as how to use the company’s electronic logging devices (ELDs), communication systems, or any specialized equipment. 

 

New drivers also might feel more comfortable asking questions and sharing concerns with fellow drivers, instead of company trainers or management. By establishing a relationship with a mentor, new drivers gain a trusted colleague they can turn to even after the formal mentoring period has ended. This ongoing support can lead to higher job satisfaction and increased retention rates.  

 

Feedback Loop of Improvement  

The most important strategy to ensure the continuous improvement of your onboarding process is by asking drivers for feedback and suggestions.  

 

Engaging with drivers who have recently completed the onboarding process can provide invaluable insights into what is working well and what areas may need improvement. By actively seeking and incorporating this feedback, companies can identify bottlenecks, enhance training content, and streamline the process to ensure it is as effective and efficient as possible. 

 

One of the most effective ways to gather feedback is through driver engagement surveys. These surveys can be distributed electronically and designed to capture detailed input on various aspects of the onboarding experience. Management should also consider providing drivers with a chance to give feedback in one-on-one meetings or in anonymous feedback surveys.  

 

To truly streamline and fast track the onboarding process, feedback should not just be collected once, but continuously, with regular cycles of review and improvement. After implementing changes based on feedback, it is also important to follow up with drivers to assess whether those changes have had the desired impact. 

 

 

 

For more advice on recruiting and retaining qualified drivers, be sure to check out the rest of our Employer Blog posts and connect with us on social media today.  

Treating Drivers like People, Not Leads

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What is the key to recruiting a fleet of qualified, dedicated drivers?  

 

It’s not just about finding the right skill set or filling vacancies quickly. The real secret lies in recognizing and valuing drivers as individuals, not just as leads.  

 

In an industry where retention and job satisfaction are critical, the importance of treating drivers with respect and understanding cannot be overstated. Keep reading to find out why prioritizing personal connections in the recruitment process is essential for attracting and retaining a strong and committed team of quality drivers, and what strategies can help demonstrate your dedication to every candidate.  

 

The Impact of Treating Drivers as People 

Most truckers are well experienced in the recruiting process, and they can sense insincere or apathetic marketing tactics from a mile off. Treating drivers like leads, instead of real people, can discourage applicants from continuing through the process and can affect a carrier’s reputation and industry standing.  

 

Find the best matches for your jobs.  

Treating drivers like people means considering their unique skills, career goals, and job preferences. If you look at candidates simply as leads without any distinct qualities, you run the risk of believing that you can fill any job with any driver.  

 

The best job matches are made when a driver’s unique experiences and preferences align with what is required of a position. Some drivers may prefer less home time, while others need to be with their families frequently throughout the week. Newer drivers may prefer the most modern model trucks, while seasoned veterans would be more comfortable with classic and reliable models.  

 

Finding the right driver for each position requires you to get to know the priorities, goals, and preferences of each individual. Your recruiting becomes more precise and accurate when you treat drivers like people. From a driver’s perspective, this approach is beneficial because it meets their needs, making them more likely to be productive and perform at their best. 

 

Increase retention.  

Treating drivers like people will also help you recruit with more lasting value. When drivers feel appreciated, supported, and listened to, they are more likely to remain in a position long-term.  

 

With the ongoing driver shortage and industry-wide high turnover rates, fostering loyalty and job satisfaction is crucial. When drivers feel valued, they develop a stronger attachment to their company and are less likely to seek opportunities elsewhere. 

Carriers can demonstrate this appreciation through concrete actions such as conducting driver engagement surveys to understand their needs and concerns and offering appreciation programs to recognize certain safety and career milestones.  

By consistently showing that they care about their drivers’ well-being and professional growth, carriers can build a more dedicated and stable workforce, enhancing overall operations and success.  

 

Make recruiting more efficient.  

Recruiters often have limited time and resources to fill numerous open positions. While it may be tempting to quickly contact as many candidates as possible to expedite the hiring process, this approach often results in high turnover within a few months.  

 

Prioritizing quantity over quality may yield short-term gains, but it won’t attract the best drivers for the job. Treating drivers as individuals rather than leads allows for a more efficient process, as you can concentrate on engaging with top matches, ultimately leading to more enduring and successful hires. 

 

Focus your energies on qualified, interested drivers and ensure they have a smooth process from recruiting, to onboarding, to their first day behind the wheel. Drivers will appreciate this, as their questions and concerns can be answered quickly and directly, making it easier to assess if the position is the right fit.  

 

Strategies to Show Drivers Your Commitment  

The best way to demonstrate to drivers that you value them as people, not leads, is to create driver-centric strategies that focus on their well-being and professional growth.  

 

From the initial marketing to attract potential candidates to orientation and onboarding, these methods will help foster a positive work environment, boost morale, and enhance driver retention. 

 

 

  • Offer a Referral Program: Encourage current drivers to refer others, demonstrating your trust in your employees and commitment to building a positive reputation. Referral programs can attract quality candidates who will have an easier time adjusting to company culture and practices.  

 

  • Establish a Digital Presence and Brand Identity: Use your website and social media to display your company culture, values, and real driver experiences through testimonials. Transparency builds trust with potential recruits, and a recognizable brand identity can attract drivers and differentiate your company from competitors.  

 

  • Optimize Your Applications: Simplify the application process. Lengthy forms can discourage applicants. Make sure your online application is user-friendly and mobile-responsive, such as including auto-fill features and digital signature capabilities.  

 

 

For more advice on recruiting and retaining qualified drivers in today’s competitive market, be sure to check out the rest of our Employer blog posts and connect with us on social media.  

 

The Importance of Brand Advertising

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Brand Advertising

In today’s competitive market, it’s more important than ever to have a clear brand identity that is communicated in every social media post, job listing, and recruiting event.  

 

Whether your company is looking to attract new talent, find different suppliers, or simply stand out among the competition, brand advertising is essential to creating and promoting a unique identity to the public.  

 

Continue reading to find out the importance of brand advertising, and how your company can leverage its brand to differentiate itself from competitors, build trust, and establish a strong presence in the market. 

 

What Makes Brand Advertising Important? 

In simple terms, brand advertising refers to the strategic efforts a company makes to promote its unique identity, values, and offerings to the public. It’s all about creating a memorable and positive impression of the company in the minds of potential customers, employees, and other stakeholders. 

 

In the trucking industry, brand advertising is key to recruiting and retaining qualified drivers while distinguishing your company from the growing number of carriers in this highly competitive market.  

 

By fostering a sense of belonging and pride in being associated with your brand, you will not only attract new talent but also cultivate loyalty among existing employees. This can protect against industry-wide turnover rates and increase overall employee job satisfaction.  

 

In a field where safety and reliability are essential to long term success, a well-crafted brand image can also convey professionalism and commitment to excellence. Highlight company safety measures and rigorous protocols to demonstrate your dedication to ensuring the well-being of your drivers and to reinforce your reputation as a trustworthy and dependable employer.  

 

Additionally, showcasing accolades, certifications, and industry recognition further solidifies your brand’s credibility and sets you apart as a leader in the transportation industry. 

 

Tell Your Story 

Brand advertising at its core is an opportunity to differentiate your company by emphasizing what makes it unique. When deciding how to market your brand, consider what sets your company apart.  

 

Is it your exceptional safety records, commitment to driver work/life balance, or your top-of-the-line equipment? Do you want your company to be known for supporting new drivers through mentor training programs, or for offering competitive pay and benefits? 

 

The best way to communicate your unique story in a relatable and engaging manner is to use real-life examples to showcase your values and culture. Consider interviewing your longest-tenured drivers to understand what factors make them want to stay with your company, then be sure to share their experiences and insight in your marketing efforts.  

 

Utilize Social Media 

Digital marketing is key to recruiting drivers and promoting your brand in today’s world. Social media provides a chance for carriers to meet potential candidates where they’re at, whether they’re actively looking for a job or not.  

 

Social media platforms also can be useful to showcase your company culture and brand. Post photos and stories that highlight daily life within your organization, celebrate achievements, and introduce your team. Encourage drivers to participate in content creation, serving as “influencers” for your company. 

 

Providing a window into your company’s world helps potential drivers visualize what it’s like to work with you. It fosters a sense of community before they even apply, and allows your brand to be defined by more than just mission statements and technical information.  

 

Maintain Consistency 

An important consideration to keep in mind when building a brand is to maintain consistency across all channels. This is essential for establishing credibility and trust and will reinforce your brand and company’s values no matter which platform or recruiting method is used.  

 

Consistency also builds recognition, such as through vehicle branding or distinctive logos. This can help your carrier become the first thing that comes to mind when a driver or customer needs your services, and can increase your standing in the industry.  

 

The most effective brand advertising of yout employment value proposition often comes from a collaborative effort between HR and marketing teams, which increases the likelihood of concise and consistent branding. By utilizing the skillsets of both teams, carriers can clearly communicate their values whether they are actively hiring or not. Even during periods when immediate recruitment isn’t the focus, this collaboration ensures that the company’s mission and commitment to drivers remain visible and resonate with the industry at large.  

 

 

 

For more tips and tricks to stay ahead of the curve in today’s highly competitive market, be sure to keep up with our latest Truck Driver Blog posts and connect with us on  social media. 

It’s a Long Road: 6 of the Top Trucking Podcasts from Industry Experts

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Podcasts have become extremely popular over the years. It seems like nowadays there’s a podcast for everything, from true crime investigation to industry-specific topics like truck driver recruiting and retention.  

 

Listening to podcasts from industry experts who explore emerging trends and technologies is a great way to get insight into the future of trucking while engaging in accessible and easy professional development.  

 

Transportation and logistics podcasts explore many topics, including:  

  • Industry News   
  • Product Reviews   
  • Safety Tips  
  • Logistics & Fleet Management 
  • Legislation Affecting Trucking 
  • Recruiting Strategies
     

Keep reading to find out Drive My Way’s top 6 podcasts to develop and refine recruiting strategies while staying ahead of the curve on dynamic industry trends.  

 

6 of Our Favorite Trucking Podcasts 
 

Beyond the Rig  

If you’re looking for a tell-it-like-it-is podcast from an experienced trucker’s perspective, then Beyond the Rig might be the perfect choice. Hosted by Will Phipps and Linda Dominy, Beyond the Rig is an entertaining podcast full of interviews, industry topics, and real-world stories of life on the road as a trucker.  

 

Everything is Logistics   

Everything is Logistics is a podcast by Digital Dispatch, an all-in-one platform for companies within the logistics industry. With a target audience of “the thinkers in freight,” this podcast covers topics including how to navigate supply chain management, how to market in an AI world, how to become a freight agent, and more.   

 

FreightWaves: Taking the Hire Road   

FreightWaves focuses on the global freight market and provides high-frequency data for the global supply chain on pricing and more.  

 

In their podcast entitled Taking the Hire Road, host and DriverReach founder Jeremy Reymer explores some of the key factors impacting driver recruitment and retention with a wide range of industry experts and professionals from the trucking industry.  

 

In the recent episode, “Who’s The Happiest Driver On The Road?”, guest-host Leah Shaver, President and CEO of the National Transportation Institute, dives into Drive My Way’s recent Driver Happiness Survey and the power of mentorship programs throughout the trucking industry.   

 

Drive My Way President and CEO Beth Potratz said of the Driver Happiness Survey: “There’s a couple really interesting tidbits in the survey results. They generally have to do with differences in the age gap on where the driver sits in terms of what generation they come from. We’re now seeing a different set of expectations starting to evolve from the millennials which is kind of interesting. I also would say, happy drivers, and they are out there, are really three times more likely to recommend their fleet to folks than unhappy drivers are.”  

 

What the Truck?!?  

According to Apple Podcasts, “WHAT THE TRUCK?!? is FreightWaves’ irreverent award-winning podcast breaking down the biggest stories in transportation and logistics.” On this podcast you’ll hear from some of the biggest voices in the trucking industry speak on issues such as supply chain disruptions, the freight economy, and more.   

 

The Logistics of Logistics    

The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch, where he interviews founders, executives, and innovators who are shaping the future of transportation and logistics. Some of the topics include technology, warehousing, supply chain, and e-commerce.  

In one of the most recent episodes, titled The Right Fit for Drivers, Joe Lynch sat down with Beth Potratz of Drive My Way to discuss personalizing recruiting efforts to optimize your reach and retention rates.  

 

Truck N’ Hustle  

If you are an entrepreneur looking to break into the logistics and transportation industry, then Truck N’ Hustle is an excellent option for your next podcast to binge. Deemed the “number one transportation and logistics podcast in the world,” join renowned host and trucking entrepreneur Rahmel Wattley as he uncovers the newest trends and breaking stories from the world of transportation. With special guests who discuss issues ranging from building companies from scratch to the future of self-driving trucks, Truck N´ Hustle is a fast-paced and exciting podcast for any trucking professional.  

 

What podcasts do you listen to? Were there others that you think should have made our list? Connect with us on Facebook, Instagram, and Twitter to let us know what podcasts should be on our radar for 2024.  

Resources for Small Carriers During These Uncertain Times

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2024 is shaping up to be a true test of perseverance for every individual in the transportation and logistics industry. 

 

Facing a post-pandemic freight recession, shortage of qualified drivers, and ongoing supply chain disruptions, transportation companies worldwide will need to focus on streamlining operations and optimizing output in order to stay competitive in today’s global market.  

 

These circumstances can be especially difficult and detrimental for small, private carriers that don’t have as many resources or margin for error as larger companies. The first two years of the pandemic also saw many new carriers flood the market due to the freight boom, so the coming year will continue to reveal how many of these businesses are able to withstand economic uncertainty.  

 

While today’s market may seem daunting for small freight carriers, there are many resources available to help them navigate these challenging times. Keep reading to find out where to find these resources, and how they could benefit your business.  

 

Government Assistance Programs  

According to the World Economic Forum, direct government grants and zero-interest loans are the most helpful tool for small businesses facing economic uncertainty. It might feel challenging to ask for help, but there are many government assistance programs that exist entirely to support small businesses during economic hardship.  

 

The Small Business Administration (SBA) has been especially beneficial in promoting entrepreneurship throughout the US by providing limited small business grants for qualifying organizations that have struggled post-pandemic.  

 

Consider looking into the SBA’s Paycheck Protection Program, which is a loan designed to provide a direct incentive and ability for small businesses to keep their workers on the payroll. The loan can be used on payroll costs, interest on mortgages, rent, and utilities, although at least 60% of the loan must be used for payroll in order to be forgiven.  

 

The government’s post-pandemic economic assistance programs are also important resources to research. Although some are no longer active, the Economic Industry Disaster Loan is still assisting small businesses that have suffered economic harm from the impacts of the pandemic. The maximum loan amount available is $2 million, which can be used for payroll, fixed debts, accounts payable, and any other bill that is unable to be paid due to the pandemic’s impact.  

 

Industry Associations  

Another valuable strategy to help small carriers safeguard against economic hardship is to join industry associations. Organizations such as the American Trucking Association (ATA) are designed to provide access to industry-specific information, networking opportunities, and a platform for carriers to advocate for their interests. A great way to start is to become a member of one of ATA’s  50 unique State Associations, which give members the chance to discuss local legislation and foster connections statewide.  

 

Other options include becoming a member of  The National Association of Small Trucking Companies which serves as an advocate for, a consultant to, and a source of collective buying power for its member companies, helping them save money. The Owner-Operator Independent Driver Association is another organization that offers members a platform for advocacy, a chance to learn about the newest industry updates, and the opportunity to receive exclusive deals and rebates.  

 

Technology and Efficiency Improvements  

Small carriers should also regularly conduct operational reviews to identify areas where they can improve their efficiency and reduce costs. By analyzing operational data and key performance indicators (KPIs), carriers can gain insight into what goals are being met and where new technology could improve operational efficiency.  

 

Consider implementing technology such as route optimization software and telematics to save time, lower fuel costs, and improve customer satisfaction. Route optimization software works uses algorithms to determine the most efficient route, considering factors such as delivery-time windows, total number and locations of required stops, driver schedules, and more.  

 

Telematics can help carriers to improve driver safety, reduce accidents, and lower insurance costs by providing real-time tracking of vehicles and monitoring of driver behavior. By investing in technology to improve overall operational efficiency, the up-front cost will be more than worth it in the long run.  

 

Other Resources  

Finally, carriers can benefit from other online industry specific resources, such as FTR and Freightwaves, to name a few.  These resources provide valuable data on economic forecasts and will help you prepare for likely market changes.  

 

In addition to keeping ahead of market changes, successful organizations make attracting and retaining top talent a priority. Drive My Way is now offering its own Small Fleet Plan to aid carriers in maximizing their brand reach and recruiting efforts. Through access to a large community of drivers and the use of advanced matching technology and digital marketing, Drive My Way’s plan can help carriers save time and money while attracting and retaining qualified drivers.  

 

While today’s highly competitive market might seem intimidating for small carriers, these resources can help any carrier find cost-effective solutions to their problems.  

 

For more strategies to save time and money while recruiting and retaining quality drivers, be sure to check out our Employer Blog or connect with us on social media.  

What do Drivers Want From Employers in 2024?

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The best way to increase driver retention rates, attract qualified candidates who are the right fit for your company, and boost overall employee satisfaction is to start by asking yourself: what do drivers want? 

 

We recently asked CDL drivers what they’re looking for from employers in 2024, and their answers might be more simple than you’d think. With responses such as better communication, dependable equipment, and increased pay, these drivers proved that it’s more important than ever to show your drivers that you are listening and willing to prioritize what they value. 

 

If you consider actual driver needs in your recruitment efforts, while creating a company culture of support and appreciation, you are likely to increase the scope of your applicant pool and decrease driver turnover rates. Keep reading to learn what CDL drivers are looking for from employers this year, and how to utilize evolving industry trends to take this into account and stay ahead of the curve.  

 

Competitive Pay  

The trucking industry might be ever-evolving, but one concern will always remain on the top of the list for drivers. In 2024, CDL drivers will continue to view competitive pay as a major differentiating factor when applying for jobs. Drivers want to feel like their time and hardwork are valued fairly, so by providing an increase in base compensation and benefits, you will attract more qualified candidates and stand out among your competition.  

 

In recent years, sign-on bonuses and benefit packages have continued to increase in value nationwide, a trend that will likely continue in the new year. Throughout 2023, some carriers paid as much as $200-$500 per day of driver orientation. This is a steep increase from the long standing industry standard of $100 per day.   

 

Beyond base pay, these are some of the added benefits that drivers will care about most in 2024: 

  • Affordable insurance and retirement plans 
  • Paid time off 
  • Salary bonuses for safety records, taking more difficult routes, or meeting mile goals 
  • Sign-on and referral bonuses 
  • Scholarships for CDL training or for further education  

 

Communication & Listening 

An increase in base compensation recently topped the list of driver concerns in Drive My Way’s 2023 Driver Happiness Report, which collected the responses of over 500 drivers nationwide. However, nearly 10% of surveyed drivers also answered that an increase in employer communication and listening would improve their satisfaction and workplace happiness.  

 

If you’re looking to recruit and retain quality drivers in 2024, start by showing your drivers that you value their opinions. Conducting frequent surveys and one-on-one meetings are great ways to gain employee feedback, but it’s essential to demonstrate your commitment to your drivers by actively using this feedback to adjust company policies.  

 

Frequent touchpoints are the best way to check in with drivers to ensure that they feel listened to and that their feedback has an impact. Truck driving can be an isolating career, so it’s important to make sure each driver feels like they are part of a larger team, whether they’ve worked at the company for 6 months or 6 years.  

 

Transparency 

When looking for a job in 2024, CDL drivers value honesty and transparency more than ever. In today’s highly competitive market, drivers want to know what benefits are offered, what the application and onboarding process is like, and if there are any minimum requirements that need to be met.  

 

Keep in mind the type of driver you are looking for when launching your driver recruiting campaign. Researching and understanding this persona will help you reach your target audience, and will also enable you to provide what that driver is seeking. For example, if your carrier allows pets or partner driving, mention that in your recruiting efforts. Even if some candidates aren’t looking for this benefit, those who are will be more inclined to apply.  

 

Safety First 

Every driver wants to feel like their employer values their safety above anything else. In a career as potentially dangerous as truck driving, drivers want to feel like their employer always has their best interests in mind.  

 

Safety begins from day one, by conducting proper training programs during orientation and beyond. Safety regulations and protocol should be clear, accessible, and always up to date. Make sure your drivers understand the hours-of-service regulations, as well as the importance of quality rest and break time.  

 

Today’s CDL drivers are also making clear that mental health is just as important as physical health. In fact, a 2018 study appearing in the International Journal of Environmental Research and Public Health found that the prevalence of depression in truck drivers is 13.6%, nearly double the rate found in the American public.  

 

There are many ways to prioritize and protect your drivers’ mental health, including providing mentor programs, online resources, and company counselors. By putting your drivers’ health first, you will show your dedication to being a driver-centric company, and your commitment to the well-being of every employee.  

 

 

By demonstrating your commitment to addressing CDL drivers’ top concerns, you will boost your recruitment efforts, decrease turnover rates, and foster a positive working environment. 

 

If you’re looking for more advice on bolstering your driver recruiting and retaining efforts, be sure to check out our Employer Blog, or follow us on social media!  

Time to Hire: How to Streamline

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When recruiting CDL drivers in today’s highly competitive market, it’s important to make every minute count. From the initial review of an application to the end of the onboarding and driver orientation processes, being efficient and effective with your time will save you money and maximize your success in hiring and retaining quality drivers.  

 

There are many tips and tricks to streamline the hiring process and ensure the best experience for each candidate, from start to finish. Keep reading to learn how to integrate this advice into your recruiting efforts, and you might be surprised by how quickly you see results! 

 

Creating the Best Candidate Experience 

Although a streamlined hiring process will save your company time and money, your goal should still always be centered around providing the best experience for every applicant. If a driver feels valued and supported from day one, they are much more likely to continue through the hiring process and become a committed employee. 

 

Develop a strategy for hiring that takes into account each driver’s unique background while ensuring every candidate receives the same level of attention and support. Having a strategy in place will also help keep everyone in the hiring department on the same page, so candidates don’t have to repeat information or parts of the process.  

 

The first step in any hiring strategy should be connecting with a candidate as soon as they express interest. The longer a driver waits, the higher the chance that they will find another opportunity with a different carrier. Make sure that each candidate has the option to provide multiple forms of contact on an application so they can be easily reached by phone call, text, or email.  

 

Frequent touchpoints are beneficial to display your commitment to a candidate and will help keep them in the loop. The first point of communication should act as a preliminary screening, where you explain job requirements, criteria, and clarify any questions the driver has. At the end of each communication, explain what the candidate can anticipate for the next steps, and when you’ll be in touch again.  

 

Internal Organization  

Setting expectations and maintaining communication with every member of the hiring team is essential to streamlining the hiring process. Drivers will quickly lose interest if they are unable to easily schedule interviews, submit important documents, or receive updates on their progress.  

 

Because a lot of today’s recruiting and hiring is now held remotely,  a clearly defined process, roles, and repsonsibilites across your organization will make the process smoother for everyone involved. When it comes to steps which require the coordination of multiple members of the hiring team, such as interviewing, planning ahead is a must.  

 

Make sure that interview appointments are widely available enough to provide flexibility for candidates, and that the scheduling process is easy and straightforward. It might help to block off a certain amount of time each week for hiring managers to conduct interviews, making it easier to count on regular availability and reduce scheduling conflicts.  

 

When speaking over the phone, you should aim to directly warm transfer candidates to the hiring manager to schedule interviews. This ensures that the candidate doesn’t have to repeat information, and demonstrates the commitment of the whole team to the hiring process. If direct connection is impossible, try creating a link where the candidate can schedule interviews themselves. CDL drivers are busy, so this allows them to check their availability and decide on their own time.  

 

It’s also important to always come prepared to every stage of the hiring process. Before speaking with a candidate, make sure to have all the information needed from the safety and insurance teams on minimum criteria for hiring. For example, if there is a strict age requirement for insurance purposes, it’s much better to be up front to drivers.  

 

Background Checks and Clearinghouse 

Since the start of the pandemic, the alcohol/drug clearinghouse and background check stage of the hiring process has often taken longer on average. Although wait times have been decreasing recently, it can still sometimes take up to two weeks to complete this important step.  

 

Although there isn’t anything you can do to speed up processing times, preparing ahead and maintaining organization will help you move as fast as possible. As soon as you know you’ll be moving forward with the candidate, make sure they’re registered and up to date with the clearinghouse.  

 

Since there are criteria in place to regulate truck driver hiring nationwide, it’s important to be mindful of what each driver needs to complete their file. Each time you touch base with a candidate, confirm what documents and information you have on record, and what you still require.  

 

 

Hiring CDL drivers is an extensive process, and as a recruiter, this makes your time very valuable. However, it’s also important to remember that any time invested in a quality candidate is time well spent, even if the match isn’t perfect at the time.  

 

If there is a certain requirement an otherwise perfect candidate doesn’t meet, such as minimum age or experience level, be sure to keep in contact with them periodically through email or social media, until a spot has opened up or they meet the hiring criteria. 

 

For more advice on the hiring process and how to recruit and retain quality drivers, be sure to check out our Employer Blog, or follow us on social media!