Strategic Driver Recruitment Budgeting for 2025

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As we approach 2025, CEOs in the trucking industry face a critical challenge: how to effectively budget for driver recruitment in an increasingly competitive and technologically advanced landscape. The ongoing driver shortage, coupled with evolving recruitment technologies and changing driver expectations, necessitates a strategic approach to recruitment budgeting. This article aims to provide CEOs with insights and strategies to optimize their driver recruitment budgets for 2025. 

 

Understanding the Current Landscape 

 

The trucking industry reportedly needs more than 1 million new drivers over the next decade to meet demand and replace those leaving the industry. The ATA expects the current shortage of 78,000 drivers to more than double by 2031, putting unprecedented pressure on recruitment efforts. Moreover, the cost of recruitment has been steadily rising, with the average cost-per-hire in the trucking industry is between $5,000 to $10,000 according to recent industry reports. 

 

Key Components of a Strategic Recruitment Budget 

 

  1. Technology Investments

 

In 2025, technology will play an even more crucial role in driver recruitment. Your budget should account for: 

 

  • Applicant Tracking Systems (ATS): Your applicant tracking systems can streamline the application process and help manage candidate relationships more effectively. Be sure that your ATS includes a CDL compliant application.  
  • Technology enabled candidate matching platforms: These can significantly reduce time-to-hire by quickly identifying the most suitable candidates. 
  • Mobile-friendly application processes: With more job searches happening on mobile devices, ensuring your application process is mobile-optimized is crucial. 

 

When budgeting for these technologies, consider not just the upfront costs but also ongoing maintenance, updates, and training for your team. 

 

  1. Marketing and Advertising

 

The shift towards digital recruitment strategies is likely to continue. Your 2025 budget should reflect this: 

 

  • Analyze the results across all your recruitment marketing sources, scale back to the few that produce the greatest return on your investment, and increase the allocation for targeted campaigns across those sourcing channels 
  • Focus on improving how you advertise your employment value proposition to attract new drivers to the industry 
  • Maintain a balance with traditional methods that still yield results in certain demographics 

 

  1. Recruiter Training and Development

 

As recruitment processes evolve, so must your team. Budget for: 

 

  • Upskilling programs focused on new technologies 
  • Training to improve the candidate experience and engagement 
  • Courses on data analysis to make better use of recruitment metrics 

 

Investing in your recruitment team can lead to more efficient processes and better hiring decisions, potentially reducing long-term costs. 

 

  1. Retention Initiatives

 

Remember, an effective recruitment budget also includes retention efforts. Consider allocating funds for: 

 

  • Comprehensive onboarding programs 
  • Ongoing training and development opportunities 
  • Regular driver satisfaction surveys and feedback mechanisms 

 

Industry data shows that the cost of replacing a driver can be up to 30% of a driver’s annual earnings, making retention a crucial part of your overall recruitment strategy. 

 

ROI Metrics to Guide Your Budgeting 

 

When planning your budget, ensure that you have robust reporting capabilities that will allow you to focus on these key ROI metrics: 

 

  1. Cost per hire: Track this closely and aim to reduce it over time through more efficient processes. Focus on results, not activity; on quality, not quantity. Cost-per-lead is not a valuable measure. 
  2. Engagement and Funnel Conversion: Understand how, when, and why drivers are progressing through your recruitment funnel to improve your candidate experience and ability to convert interested drivers to hires. Examine your interest to hire ratio. 
  3. Time to hire: Faster hiring means trucks get on the road quicker, directly impacting your bottom line. 
  4. Quality of hire: Monitor performance metrics of new hires to ensure your recruitment efforts are bringing in the right talent. 
  5. Retention rates: Higher retention means lower long-term recruitment costs. Understanding voluntary turnover reasons and tenure time can provide you with valuable insights to improving driver retention.  

 

Forecasting and Flexibility 

 

Your 2025 budget should be data-driven but flexible. Use historical data and industry projections to forecast your needs but build in contingencies for market changes. Consider scenario planning for different economic conditions—what would your recruitment needs and strategies look like in a booming economy versus a recession? 

 

Leveraging Partnerships 

 

Consider allocating budget for strategic partnerships that can amplify your recruitment efforts: 

 

  • Recruitment partners with specific industry expertise 
  • Driving schools for a pipeline of new talent 
  • Industry associations for networking and shared resources 

 

These partnerships can provide access to a wider talent pool and potentially reduce your overall recruitment costs. 

 

Balancing Technology and Human Interaction 

 

While technology can dramatically improve efficiency, the human element remains crucial in driver recruitment. Your budget should reflect a balance: 

 

  • Invest in technology for initial screening and matching 
  • Allocate resources for personal outreach to top candidates 
  • Ensure your recruiters have time for meaningful conversations with potential hires. A recruiter’s time should be spent on the most valuable part of the process, conducting the assessment and selection, not on administrative tasks.  

 

Finding the right balance can lead to more effective recruitment and higher-quality hires. 

 

Legal and Compliance Considerations 

 

Don’t overlook the importance of compliance in your budgeting: 

 

  • Allocate funds for thorough background checks and drug testing 
  • Stay updated on changing regulations and budget for any necessary adjustments to your processes 

 

Failing to comply with regulations can lead to significant costs and reputational damage, making this an essential part of your budget. 

 

Measuring Success and Adjusting Strategies 

 

Your recruitment budget should not be set in stone. Plan for regular reviews and adjustments based on performance: 

 

  • Identify key performance indicators (KPIs) aligned with your company’s goals 
  • Schedule quarterly budget reviews to assess performance against these KPIs 
  • Be prepared to reallocate funds based on what is working and what is not working  

 

This agile approach allows you to optimize your budget throughout the year, ensuring you’re getting the best return on your recruitment investment. 

 

The Strategic Imperative of Recruitment Budgeting 

 

As we look towards 2025, it’s clear that strategic driver recruitment budgeting is more than just a financial exercise—it’s a key differentiator in a highly competitive industry. By focusing on technology, balanced with the human element, and remaining flexible and data-driven, you can create a recruitment strategy that not only fills seats but builds a stable, satisfied driver workforce. 

 

The most successful companies in 2025 will be those that view driver recruitment not as a cost center, but as a strategic investment in their company’s future. By carefully allocating resources, leveraging technology, and continuously measuring and adjusting your approach, you can build a recruitment strategy that gives your company a significant competitive advantage. 

 

As you plan your 2025 recruitment budget, consider how each allocation can contribute to not just hiring drivers, but building a resilient, high-performing fleet. In doing so, you’re not just preparing for the challenges of 2025—you’re positioning your company for long-term success in an ever-evolving industry. 

 

Remember, in the world of trucking, your drivers are your most valuable asset. A well-planned, strategic approach to recruitment budgeting is one of the most important investments you can make in your company’s future. To win in this industry you always need to be recruiting, even when you are not hiring.  

 

How to Choose the Right Applicant Tracking System

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Applicant Tracking Systems (ATS) have revolutionized the way recruiters attract and retain quality CDL drivers.  

 

By automating many of the time-consuming tasks associated with hiring, such as screening resumes, tracking applications, and ensuring compliance, an ATS can significantly enhance the efficiency and effectiveness of a company’s recruitment process.  

 

However, not every ATS platform offers the same features, and its success depends on the unique needs and goals of your company.  

 

Wondering how to know which ATS platform is the best fit for your requirements? Keep reading and learn how to find the right Applicant Tracking System to identify top talent, reduce time-to-hire, and improve the overall candidate experience.  

 

Define Your Recruiting Goals 

The first step in choosing the right Applicant Tracking System is to understand the needs, goals, and existing challenges of your recruiting process.  

 

Start by identifying pain points in your recruiting efforts. Is it high turnover rates? Lengthy hiring processes? Difficulty finding qualified drivers or managing large volumes of applicants?  

 

Different ATS platforms offer different solutions, which makes it crucial to understand exactly what your company is looking for. Set clear objectives by determining what you hope to achieve with an ATS. Are you aiming to streamline the recruitment process, improve compliance tracking, reduce time-to-hire, or enhance candidate communication?  

 

It is also important to understand your workforce’s needs and consider the types of drivers you are looking to recruit and their specific qualifications. Your ATS should be able to track certifications, endorsements, and experience levels relevant to your hiring needs. 

 

Evaluate The Features That Meet Your Needs 

Although there are some core features that every ATS should include, each platform has its own unique advantages and specialized features. To ensure you find the right fit for your company, it is essential to decide which features best address your identified needs and goals.  

 

First, look for the features every ATS should offer, including candidate screening, interview scheduling, and searchable document tracking. Consider looking for features that cater specifically to the transportation industry, such as compliance tracking for DOT regulations, CDL verification, and background checks. Companies should also ensure that the system supports mobile access, as many drivers may apply using smartphones. 

 

Other ATS features to consider based on your needs include: 

  1. Integration capabilities with existing technology  
  2. Advanced analytics and reporting  
  3. Onboarding and orientation tools  

 

Additionally, if your company is growing, choose an ATS that can scale with your needs. Smaller companies may need simple functionalities, while larger companies might require more features to manage large volumes of applicants in multiple locations across the country.  

 

Consider User Experience and Ease of Use  

With a tool as essential as ATS software, it is imperative that the system is intuitive and user-friendly for both your recruitment team and applicants.  

 

Look for a clean interface, easy navigation, and customizable dashboards that can streamline the workflow while integrating with your current recruiting technology. Assess the level of training and customer support offered by the ATS provider, which will help in case your team needs any further assistance.  

 

The candidate experience is critical to successful recruiting, and your ATS platform should ensure the application process is simple, easy to navigate, and mobile-friendly.  

 

Test Drive Potential Systems  

Finally, remember that many ATS companies allow for demos or trial periods before committing to the investment.  

 

If possible, request demos of the user interface and realistic use case scenarios. Involve your recruitment team in the testing process and gather their feedback. They are the ones who will be using the system daily, so their input is crucial. 

 

Take advantage of a free trial whenever offered. This allows your team to get hands-on experience with the system and identify any potential issues before making a commitment.  

 

Use what you’ve identified as your goals, challenges, and need-to-have features to make the most of a trial and find the applicant tracking system for you! 

 

 

 

For more advice on improving your recruitment efforts to attract and retain qualified drivers, be sure to check out the rest of our Employer Blog posts and connect with us on social media.  

How to Make Advertisements That Stand Out to Drivers

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Attracting and retaining qualified truck drivers is no easy job.  

 

With the ongoing driver shortage, post-pandemic influx of new carriers, and continued digitization of the industry, it can seem harder than ever to craft compelling job advertisements that catch the right drivers where they’re at.  

 

Have you been wondering how to make your advertisements stand out to attract top talent to your team? Keep reading to find out which communication channels you should be using, and what you need to include in every driver job advertisement.  

 

Meet Drivers Where They’re At 

The first step in creating a successful truck driver advertisement is knowing which communication channels to use. Drivers are a unique target audience, which means it is best to utilize multiple channels with specifically catered messages.  

 

Audio-based advertisements, such as for radio, are a smart choice for truck drivers who spend long hours on the road. Without the ability to read or look at digital media while driving, radio advertisements are a terrific way to reach truckers at any hour of the day.  

 

These advertisements should be short and catchy, potentially including a jingle or catchphrase that will stick in a driver’s memory. Radio advertisements are also most effective when they run multiple times throughout the day, reaching drivers with all different schedules.  

 

Digital media has become the number one way to reach truck drivers looking for employment opportunities, whether by email, online job boards, or social media. Although drivers can’t look at digital media while behind the wheel, mobile-friendly options are a smart choice for reaching drivers on break or after finishing their day.  

 

Posting advertisements on popular social media websites such as Facebook and Instagram are a surefire way to broaden your scope of potential applicants and make it easier for drivers to remember your message or directly contact recruiters.  

 

Industry-specific magazines and newsletters remain a popular channel due to their nature as a trusted resource for drivers. Many magazines are widely circulated and have a large base audience, which allows your advertisement to reach a range of drivers.  

 

Trucking industry magazines and newsletters also often allow companies to include more information than a social media post or radio advertisement, which can help drivers decide if the job seems like the right fit.  

 

In-person recruiting methods, such as job fairs and trucking industry events, are another tried and true method for meeting drivers where they are at. Many drivers that attend these events are likely to be looking for work or open to learning more about new opportunities, and meeting in person allows for both drivers and recruiters to ask questions and find out more.  

 

How To Make Your Advertisements Stand Out  

Once you’ve selected the method best suited for your trucking job advertisement, it is critical to make sure your message will connect and resonate with the right drivers.  

 

Truck drivers are constantly receiving countless messages and advertisements, so you need to find a way to cut through the noise and demonstrate what makes your carrier the right choice. Here are five essential considerations to make for every job advertisement.  

 

Highlight attractive elements. When crafting an advertisement and job description, keep in mind that drivers are most often wondering “what’s in it for me?” This means it is important to include and highlight job elements most likely to attract drivers, such as competitive pay, full benefits, flexible scheduling, and route choice, and if there are any opportunities for continued training and growth.  

 

To best highlight specific points, focus on making your advertisements precise and attention-grabbing. Use short sentences and headlines or headings to make information stand out and be easily understood. Bullet points can also be effective in print or in digital media to break up information while still including the necessary details.   

 

Be honest and straightforward. Although including the positive parts of the job is essential for attracting drivers, potential candidates will also appreciate transparency. Instead of just including promising phrases like ‘great pay’ or ‘time off available,’ use real numbers like pay per mile or average miles driven.  

 

Authentic imagery and stories can also help support your claims. Instead of using stock photos, consider taking photos of real employees on the job or including driver testimonials. These seem more genuine and will allow applicants to better understand what the company culture is like.  

 

Make sure the content fits the channel. Because truck driver job advertisements should be posted on a variety of communication channels, the messages will have to differ depending on the context and audience.  

 

For audio-based advertisements, the goal is to be short and catchy. Drivers should remember something specific after listening, such as the company name or contact information. Print and digital advertisements, however, need to be visually catchy with enough information to attract applicants. These advertisements should also always include a logo to increase brand awareness.  

 

Include a call to action. No matter the channel, every advertisement should clearly include a call to action for the potential candidates, such as the contact information of your hiring/recruiting manager, company webpage or social media, or a digital link to your application.  

 

Because drivers often have irregular schedules, modern job advertisements should include multiple forms of contact, including phone number, email, and social media.  

 

Measure effectiveness and engagement. To ensure that your advertisements really do stand out, it is important to continuously review what elements are successful and which could be improved.  

 

Response rate is a key marker for how well drivers are engaging with your ads. Response rate can be measured by how many potential candidates are following up for more information or applying to the posted position.  

 

Time to fill is another important metric that shows the duration from posting a job ad to making a hire. A shorter time to fill suggests that the advertisement is effective in quickly attracting qualified candidates, while a longer time might indicate a need for adjustments in your strategy. 

 

 

 

For more advice on recruiting and retaining truck drivers in today’s competitive industry, check out the rest of our Employer Blog posts and follow us on social media.  

 

Building Agility and Stability through Proactive Driver Recruitment 

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 The ability to adapt swiftly to market fluctuations and unexpected staffing changes can mean the difference between thriving and merely surviving in the trucking industry. As the industry grapples with a persistent driver shortage, economic volatility, and shifting customer demands, it has become increasingly clear that a reactive approach to driver recruitment is no longer sufficient. Instead, forward-thinking trucking companies are embracing the power of proactive recruitment to build robust talent pipelines that enable them to respond to challenges and opportunities with agility and confidence.  

 

The Benefits of Proactive Recruitment  

Proactive recruitment is a strategic approach that involves continuously attracting, engaging, and nurturing relationships with potential driver candidates, regardless of immediate hiring needs. By maintaining a steady flow of qualified candidates in their talent pipeline, trucking companies can tap into a pool of ready talent when the need arises, whether due to market upswings, new business wins, or unexpected staffing changes.  

  

One of the primary advantages of a proactive recruitment strategy is the ability to reduce time-to-hire when a position becomes available. With a well-maintained talent pipeline, companies can quickly identify and engage qualified candidates, streamlining the hiring process and minimizing the impact of vacancies on operations. This agility is particularly crucial in an industry where driver shortages can lead to missed opportunities, decreased productivity, and strained customer relationships.  

  

Moreover, proactive recruitment allows companies to build relationships with potential candidates over time, fostering trust and loyalty before the formal hiring process even begins. By engaging with drivers through targeted content, personalized communication, and valuable resources, companies can demonstrate their commitment to driver well-being and position themselves as employers of choice. This approach not only attracts top talent but also increases the likelihood of long-term retention, as drivers who feel valued and supported from the outset are more likely to remain with the company for the long haul.  

Proactive recruitment also enables companies to be more selective in their hiring decisions, ensuring a better fit between driver candidates and company culture, values, and requirements. By continuously engaging with a diverse pool of candidates, companies can gain a deeper understanding of driver preferences, motivations, and aspirations, allowing them to tailor their recruitment strategies and value propositions accordingly. This targeted approach leads to higher-quality hires who are more likely to thrive within the organization, reducing turnover and its associated costs.  

 

Driver-Centric Strategies in Action  

While the benefits of proactive recruitment are clear, managing the process internally can be resource-intensive and challenging, particularly for companies with limited time or expertise. This is where strategic partnerships with specialized driver recruitment providers like Drive My Way can be a game-changer.  

  

By leveraging Drive My Way’s extensive network of over 160,000 engaged drivers and industry-specific expertise, trucking companies can tap into a steady stream of qualified candidates without the burden of managing the recruitment process in-house.  

  

Drive My Way’s personalized job distribution approach ensures that jobs are presented to the right drivers at the right time. By leveraging data-driven insights, Drive My Way curates meaningful connections between drivers and employers, aiming to improve the quality of matches and increase retention rates.  

  

Another critical aspect of Drive My Way’s driver-centric approach is their platform, which gives drivers control over their personal information during the hiring process. By allowing drivers to determine who receives their information, Drive My Way seeks to foster a sense of trust and empowerment, leading to a more engaged and receptive candidate pool.  

  

In addition, Drive My Way’s real-time feedback feature requires drivers who decline job invitations to provide employers with insights into their decision. This valuable feedback helps trucking companies understand driver preferences and adjust their hiring strategies accordingly, ultimately striving to better align driver needs with job offerings.  

 

Embracing the Future of Driver Recruitment  

As the trucking industry continues to evolve, embracing proactive recruitment and partnering with providers that prioritize driver well-being will be essential for companies looking to achieve long-term success. By continuously attracting, engaging, and nurturing relationships with driver candidates, companies can keep their talent pipelines full in order to adapt to any changes that come their way. Trucking companies that embrace this approach and partner with specialized providers like Drive My Way will be well-positioned to thrive in the face of industry challenges and secure their place as leaders in an increasingly competitive landscape.  

  

Don’t let market fluctuations and unexpected staffing changes catch you off guard. Embrace the power of proactive recruitment today and build a robust driver talent pipeline that will help your company navigate uncertainty with ease. Book a demo with Drive My Way to learn more about how their driver-centric strategies can help you achieve your recruitment goals and drive long-term success.  

Attracting Drivers: How to Craft a Compelling Job Description 

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Catching the attention of qualified drivers who would be the right fit for your company is easier said than done in today’s highly competitive market.  

 

With the post-Covid influx of new carriers, changing recruiting methods, and the ongoing driver shortage, attracting and retaining top talent has become increasingly challenging.  

 

However, by crafting a job description that not only outlines the responsibilities of the role but also highlights the unique benefits and opportunities your company offers, you can differentiate yourself from the competition and appeal to the drivers who align with your company culture and values. 

 

Keep reading to find out why specificity and open communication are essential to creating a successful job description, and how these strategies could increase your retention rates and overall employee satisfaction.  

Open Communication Starts Here 

A job description sets the tone for the driver’s entire perception of a company. If the description is transparent, honest, and detailed, a driver can know what to expect even before the first interview.  

 

It is important that a job description displays your company’s commitment to open communication and transparency. Be sure to include multiple points of contact, including text message, phone call, and email. Truck drivers are busy people, and often only have access to mobile phones on a limited schedule.  

 

Any contact information given should also correlate to an actual person who will remain readily available to answer questions and talk with applicants. If drivers feel welcomed and supported from the get-go, they are much more likely to finish the application and become invested in the company.  

Transparency is Key  

The point of a job description is for a driver to fully understand what the position is offering. A description should include all responsibilities, expectations, requirements, benefits, and when the driver is eligible for them.  

 

Whether you’re a big or small company, know your strengths and be sure to highlight them. Whether that’s competitive pay, an inclusive benefits package, or guaranteed weekends at home, these are the main selling points of any job posting.  

 

However, most applicants will have been in the industry for years and worked for multiple employers. They will quickly detect if there is any information you are trying to hide or embellish.  

 

While it may be tempting to focus solely on the positive aspects of the position, omitting certain details can lead to misunderstandings or dissatisfaction down the line. Highlighting competitive pay and attractive benefits is important, but it is equally crucial to be transparent about the potential challenges or drawbacks of the role. This includes factors such as demanding schedules, extended time away from home, or the physical demands of the job. 

Be Specific  

To be fully transparent, a good job description should include all the details of the position. The more specific a description is, the more likely applicants are to feel confident that nothing is being intentionally hidden and begin to build trust in a company.  

 

For example, in today’s competitive hiring landscape, simply listing an hourly rate or cost per mile is not enough to bring in new drivers. Drivers want to know not only that you pay 55 cents per mile or $25 per hour, but also what that means for their average weekly or annual pay when considering down time between loads.  

 

If there is a possibility that drivers will be required to work some or all weekends, be sure to include this as well. Schedules are liable to change in an industry like trucking, but no driver wants to be blindsided when actual job expectations don’t align with what was in the description.  

 

Specific job descriptions also help attract candidates who possess the exact qualifications and experience you’re seeking. If you specify the kind of truck required, such as flatbed or tanker, and the route type, you’ll attract candidates with relevant experience in those areas and reduce applications from unqualified candidates.  

 

A job description might seem like a small step in the grand scheme of recruiting, onboarding, and retaining drivers, but it’s key to setting the scene for a driver’s overall experience and expectations of a company.  

 

If you’re wondering what your own drivers have to say about your initial job postings and recruiting process, consider employee engagement surveys or anonymous feedback forms to gather real input on how to improve your company strategies.  

 

For more information recruiting advice and the newest industry trends, be sure to check out our other Employer Blog Posts and follow us on social media.  

Bridging the Gap: Supporting Veterans in Their Transition to Civilian Life

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Life is change. Every aspect of life brings unique moments of transitions, whether personal or professional. A new job, a changing family dynamic, a big move, a worldview or cultural shift – to name only a very few. Transitioning into military life, and then eventually reversing that shift back into civilian life is perhaps one of the most dramatic transitions that American adults routinely make, yet this change can be largely unsupported for many veterans, including those who enter the trucking industry. 

Sergeant David Pike, Director of Recruiting for NFI, is on a mission to help bridge that gap for his fellow service members. This article sheds light on the unique experiences and hurdles faced by veterans as they make the transition to civilian life. We also highlight the ongoing work of NFI, a company committed to supporting veterans in their journey. As Sgt. Pike continues to share his story and champion programs supporting veterans in trucking, we hope you’ll join us in the conversation by asking the veterans on your own team, “How are you today?” and “How can I help make a meaningful change for veterans in this workplace?” 

Visible and Invisible Challenges

Transitioning from military to civilian life brings about challenges that often remain invisible to those unfamiliar with the journey. In 1980, approximately 18% of U.S. adults were military veterans. As of 2022, that number has fallen to only 6% (Pew Research Center, 2023). In other words, if you are a veteran transitioning from military service to civilian life today, only about 1 in every 17 adults has been through a similar experience. In contrast, that number is much higher in the transportation industry. 1 out of every 10 truckers in the United States is a veteran (United States Census Bureau).

In the military to civilian transition, veterans may be given basic re-entrance resources through programs such as the Transition Assistance Program from the U.S. Government. However, the reacclimation process of adapting to new routines and organization structures, translating military skills into civilian jobs, confronting mental health concerns, and reconstructing personal relationships requires persistent, ongoing effort. 

Sgt. Pike shared a recent interview that he watched that he felt captured the challenges of a military to civilian transition:

It was a Marine veteran [speaking] about the military. You’re just not allowed to show weakness, no matter how painfully you’re struggling inside. I don’t care if your spouse is cheating on you, I don’t care. If you’re going through bankruptcy, I don’t care. If your child is in the hospital, I don’t care. When you show up in uniform, you have to show 100% strength or your troops don’t follow. That’s armor.

Now, when we enter the civilian world, zero help is given to any veteran of how to take that armor off. We’re great leaders, and soldiers will follow because they know that is the order of rank and structure. And secondly, in combat, if they don’t do it, people will die. That is not the structure in civilian life, and that is a huge struggle for so many of our veterans that manifests itself into a lot of mental health struggles.

Employers can help smooth this transition with intentional, sustainable support.

Showing Commitment as a Carrier

Addressing the challenges of transitioning to civilian life requires a concerted effort from both veterans and the organizations that aim to support them. As an employer in trucking, there are large and small ways to increase your support for veterans. Veterans In Trucking suggests starting with high-visibility actions like displaying the American flag online, recognizing service with decals on rigs, or clearly partnering with organizations that honor veterans. In our conversation, Sgt. Pike also shared NFI’s growing initiatives and his hopes to amplify industry-wide conversations to better support veterans who are truck drivers. 

Once service members have joined your team, creating a supportive environment of like-minded individuals is key. NFI does this through Employee Resource Groups (ERGs). One of their ERG’s, the Veterans Engagement Team (VET), is specifically designed to connect, serve, and advocate for Veterans within NFI and throughout the communities where they operate. In 2023, NFI surveyed the members of VET about their top concerns and priorities for the coming year. An overwhelming 57% of respondents indicated that they wanted to focus on the transition from military to civilian life as a crucial issue. 

We don’t have enough resources built for our veterans, we don’t have enough of the ability for veterans to transition from military to civilian life. So when we got those results back in [from the VET survey], out of roughly 50 responses, transition to civilian life was 57%. The next closest one was veteran suicide at 46%. I think that we have to be better in tune with what our veterans are asking for, without them actually asking for it.  

– Sgt. David Pike

Pike shared that, as the head of the recruiting team, he is leading efforts to distribute welcome packets with easily accessible resources, create a mentorship program, and actively aligning themselves with and supporting charitable organizations that benefit veterans. This is just one example of how employers can support veterans.

Seek the Cause, not the Symptoms

Speaking with Sgt. Pike highlighted a crucial distinction between symptoms and causes in the context of veteran support. While symptoms, like poor mental health, are undeniably significant, it’s equally vital to address the underlying causes, particularly the lack of robust transition resources for veterans. Poor mental health, including conditions like PTSD, anxiety, or depression, is a symptom resulting from the challenges veterans face during their transition to civilian life. However, these challenges are often rooted in systemic issues such as insufficient support networks, inadequate recognition of military-acquired skills, and a general lack of awareness among employers. It’s imperative to go beyond treating the symptoms by focusing on comprehensive solutions that tackle the root causes. 

By enhancing transition resources, including targeted programs, education for employers, and initiatives fostering understanding, the trucking industry can proactively address the core issues contributing to poor mental, emotional, or physical health among veterans. 

A Call to Arms

Bridging the gap for veterans transitioning to civilian life is a collective responsibility that requires both individual and organizational commitment. Sgt. David Pike’s dedication to this cause sheds light on the challenges faced by veterans entering the trucking industry and underscores the importance of proactive measures to support their journey. 

As veterans navigate the visible and invisible challenges of the military to civilian transition, it is evident that addressing symptoms alone is insufficient. NFI’s commitment, exemplified through initiatives like the Veterans Engagement Team (VET) and strategic partnerships with charitable organizations, serves as a promising blueprint. By actively engaging in the military-to-civilian transition dialogue and developing tailored support, NFI showcases tangible steps employers can take. However, the true impact lies in recognizing and addressing the systemic issues underpinning the challenges faced by veterans. Employers in the trucking industry must not only address the symptoms but also invest in comprehensive solutions.

A holistic approach must delve into the root causes. It is imperative for employers to go beyond symbolic gestures and that they actively invest in robust transition resources, provide recognition and education for military-acquired skills, and contribute to creating workplaces that honor and support the well-being of those who have served our country.

Innovative Onboarding Techniques: How to Set Your Drivers Up for Success

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CDL driver onboarding

Onboarding is one of the most important parts of the recruiting process. It can convince a new driver to stay on the team for the next decade, or it can send them packing before their first shift begins.  

 

An effective onboarding process sets the tone for the entire driver experience, from the moment they’re hired to the long haul ahead. In a career like truck driving, the onboarding process is especially important to cover safety regulations, how to manage equipment, and the relationships between dispatch, management, and drivers.  

 

Wondering how to implement innovative onboarding techniques that engage truck drivers of all experience levels? Keep reading to find out what strategies to keep in mind to streamline your onboarding process and set your drivers up for success.  

 

Clear Communication is Key  

An effective onboarding process establishes clear communication channels from the start. Different drivers may prefer different methods of contact, so it helps to offer various channels such as phone calls, emails, text messages, and instant messaging apps. 

 

Some companies encourage communication by assigning a dedicated contact person to each driver. This personalized approach fosters trust and encourages open communication to address any questions or concerns drivers have throughout the process.  

 

Regular updates are essential to keep drivers informed about any changes or updates relevant to their role, and to ensure new hires feel quickly integrated into company culture. Frequent touchpoints also demonstrate transparency and help drivers stay engaged and prepared. 

 

It’s important to remember that communication goes both ways. This is why implementing feedback mechanisms, such as engagement surveys, suggestion boxes, or one-one-one meetings, shows drivers that their opinions are valued and can lead to improvements in communication and onboarding processes. 

 

Invest in Technology  

Integrating modern technology solutions is one of the best methods to streamline the onboarding process and make it easier for both drivers and employers. Reducing the time a driver spends completing the hiring and onboarding processes can have immediate payoffs by improving employee satisfaction and decreasing driver turnover.  

 

Manual paperwork is time-consuming and error-prone, and often results in drivers needing to rewrite the same information over and over. By implementing electronic document management systems, essential information can be gathered more efficiently and easily stored and retrieved.  

 

Applicant tracking systems also help to organize the onboarding process by centralizing important data and ensuring that each driver completes the required steps efficiently and effectively. These systems automate tasks such as collecting applicant information to repopulate other forms, saving drivers time and effort.  

 

Along with diminishing the time drivers spend filling out redundant data, applicant tracking systems can assist with scheduling interviews and conducting background checks, helping to streamline the hiring process and ensure compliance with hiring regulations.  

 

Another way technology can improve the onboarding process is by creating mobile-friendly options to submit and sign important documents, access digital training materials, and communicate with HR or mentors.  

 

A digital onboarding portal can provide new hires with centralized access to interactive training modules, orientation videos, company policies, and onboarding checklists in a structured and user-friendly platform. The flexibility of remote onboarding and training will also attract busy drivers that value completing essential onboarding tasks at their own pace and schedule. 

 

Consider Mentor Programs  

A proven strategy to increase driver retention rates and foster a culture of support and continuous learning is through offering mentor or buddy programs. These work by pairing new hires with seasoned drivers to provide insights and career advice, even beyond the onboarding process.  

 

Mentors can share practical tips, best safety practices, and real-world insights that may not be covered in formal training programs, while helping new drivers quickly integrate into the company’s culture.  

 

The various processes and paperwork required throughout onboarding can often feel repetitive and impersonal, but mentor programs demonstrate that a company is invested in their employees and their success. Feeling welcomed and connected to a company from the start can increase driver retention and engagement while creating a work environment of communication and support.  

 

Create a Cohesive Onboarding Checklist  

A disorganized recruiting and onboarding process doesn’t just waste time and money, it can also result in dissatisfied drivers that will increase your turnover rates. 

 

By having a structured checklist for the onboarding process, employers ensure that no important steps are missed and that every driver has a smooth introduction to the company. A checklist also helps employers avoid delays in processing and allows HR to track the progress of every new driver.  

 

Since onboarding can be a complex process with multiple steps, a checklist breaks down each step into manageable tasks, providing clear guidance to both the employer and the new hire on what needs to be done and in what order. Additionally, a checklist helps to standardize the onboarding process across all new hires, ensuring consistency and fairness. This can be especially important for larger companies with multiple locations or hiring managers. 

 

 

 

 

For more advice on boosting your recruiting efforts, be sure to check out the rest of our Employer Blog posts and follow us on social media.  

How to Recruit Gen-Z Drivers Entering the Workforce

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How to Recruit Gen-Z Drivers Entering the Workforce

The future of the trucking industry will soon be in the hands of drivers who right now might not even be old enough to obtain a CDL.  

 

Although this could seem worrisome to industry veterans, in a field as dynamic and impactful as transportation and logistics, growth, innovation, and evolution are essential to ensure the continued success of truck drivers and carriers nationwide.  

 

Recruiting Gen-Z drivers has become key to overcoming ongoing issues plaguing the industry, such as the driver shortage, high turnover rates, and the slow adaptation of advanced technology.  

 

Keep reading to find out why hiring Gen-Z drivers is becoming increasingly important, and how you can cater your recruiting efforts to appeal to young drivers just entering the workforce.  

 

First, Understand Gen-Z Priorities 

To attract and retain Gen-Z drivers, recruiters must understand what motivates them.  

 

In general, Gen-Z refers to anyone born between 1997-2012. This represents about 20% of the US population, and nearly 30% worldwide.  

 

A group that is large has the potential to greatly impact recruiting practices in every field, so it’s important to recognize their preferences and priorities. More than any generation before, Gen-Z drivers value fair pay, a work/life balance, and opportunities for professional development. They prefer authenticity in messaging and expect to have the chance to provide feedback on company policies.  

 

Gen-Z drivers are also more likely to ask about safety, company diversity, and further educational opportunities. Considering the priorities and interests of these younger drivers is a key step in tailoring your recruiting efforts and hiring practices to effectively appeal to this growing sector of the workforce.  

 

Utilize Technology  

The best way to reach out and connect with Gen-Z drivers is through technology. As the definition of a generation raised on the internet, younger candidates will respond better to recruiting strategies that utilize technology, and, when hired, will be able to assist employers in adapting the newest technological solutions.  

 

From the first touchpoint with Gen-Z candidates, ensure that your hiring process is easily accessible from anywhere and utilizes multiple digital platforms, while remaining personalized and authentic.  

 

Truck drivers in general are constantly on the move and often only have access to digital information through a smartphone, so applications should be streamlined and easy to fill out. Instead of gathering all the necessary information in the first application, consider shortening the form and instead finding out more information in a follow-up call or email.  

 

When advertising open positions to Gen-Z candidates, it is important to utilize multiple social media and digital recruiting platforms, such as Instagram, LinkedIn, Indeed, and ZipRecruiter. Recruiters should also be available to talk by a wide range of methods throughout the entire process, including by phone call, text message, email, and in-person.  

 

Gen-Z drivers are more likely to be attracted to carriers advertising the newest technologies, making investing in advanced safety features, digital freight matching, and route optimization software a smart decision in the long run. Besides the innate benefits of technology, Gen-Z drivers will be comfortable using these services and will gravitate towards fleets that prioritize innovation and efficiency. 

 

Emphasize Education and Training 

Gen-Z drivers strongly value opportunities for growth and development, making it important to offer options to further your driver’s education and training.  

 

Promote professional growth by offering career pathways and clearly outlining career progression within the company. Emphasize how even the newest recruits can move from entry-level positions to more specialized roles to foster a healthy sense of competition and hard work.  

 

Gen-Z drivers will also appreciate the chance to develop new skills through continuous learning programs such as industry certifications, workshops, and mentorship opportunities.  

 

Tuition reimbursement for the costs of CDL school is another benefit that is likely to attract younger drivers. Whether done in full, partially, or incrementally over time, tuition reimbursement has been proven to increase driver retention rates and underscore an employer’s commitment to investing in their drivers’ education.  

 

Authenticity Counts  

Often considered a more cynical generation than any before, authenticity is essential in recruiting and retaining Gen-Z drivers.  

 

They know that job postings are available for any qualified candidate, but they still want to feel like the messaging is sincere and targeted. This can be where the importance of brand advertising and a clear brand identity comes to play. By creating a distinct voice and “driver-centric” perspective for your company, you are more likely to connect with all candidates, including those who aren’t even actively seeking a new job.  

 

From frequent posts on social media to highlight company culture to offering competitive pay and benefits, there are many ways to prove your company as a driver-centric organization that values individual feedback and prioritizes the well-being and growth of its drivers.  

 

Driver engagement surveys and one-on-one meetings are valuable methods to garner real feedback and assess overall driver satisfaction rates. However, like any feedback method, actual changes must take place based on driver input, or they will feel inauthentic and disingenuous.  

 

A Sense of Responsibility  

Gen-Z is also known as the generation that most values a sense of responsibility and giving back. Whether it’s concerning the environment or combating workplace inequalities, Gen-Z drivers are more likely to work for and remain at companies that demonstrate a commitment to these issues as well.  

 

Embracing modern modes of sustainable transportation such as electric vehicles and fleet management software won’t just save your carrier more money and time overall, it will also attract forward-thinking drivers who want to be a part of the future of the transportation industry.  

 

Gen-Z drivers also value an emphasis on equality and the inclusion of underrepresented communities in the industry. Consider promoting safety training and support systems for female drivers, while encouraging recruiters to diversify their candidate selection pools and implementing inclusive policies that cater to diverse backgrounds and perspectives. 

 

 

For more advice on updating your recruiting methods and increasing driver retention rates, be sure to follow us on social media and check out the rest of our Employer Blog posts.  

What Does It Mean to be Driver-Centric?

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What Does It Mean to be Driver-Centric?

In a rapidly evolving industry, the term “driver-centric” has emerged as a pivotal approach for truck driver employers and recruiters to attract top talent and decrease high turnover rates.  

 

A driver-centric company prioritizes the needs, well-being, and satisfaction of truck drivers throughout every aspect of the recruitment and employment process. From the initial application process, through orientaion, and every day behind the wheel, a driver-centric approach acknowledges the indispensable role of CDL drivers and aims to create a supportive and fulfilling environment for them.  

 

Keep reading to find out what a driver-centric approach really entails, and how to transform your recruitment methods to increase employee satisfaction while attracting and retaining qualified drivers.  

 

Understanding the Driver Perspective  

To adopt a driver-centric mindset, recruiters and employers must first understand the unique challenges, aspirations, and needs of truck drivers.  

 

This involves recognizing the demanding nature of the job, including long hours on the road, time away from home, and the importance of work/life balance. Additionally, acknowledging the diverse backgrounds, experiences, and motivations of drivers is crucial for tailoring recruitment strategies and employment practices effectively. 

 

Listening to your drivers and responding to their feedback is also key to demonstrating your commitment to driver needs and experiences. Consider implementing driver programs that display this commitment, such as one-on-one meetings, driver adivisory groups,  driver engagement surveys, or platforms for anonymous suggestions. Although seeing members of the team depart is always difficult, it is also important to conduct detailed exit interviews to gauge driver satisfaction levels.  

 

Driver recruitment methods should always take into account the driver perspective and meet candidates where they’re at. Utilize multiple social media platforms to broaden the scope of your reach and target all drivers, regardless of whether or not they’re actively seeking a job or not.  

 

Investing in Drivers 

Being driver-centric also means investing in training and development and optimizing processes to make a positive recruitment experience for every candidate.  

 

Ensure that your online application is user-friendly and optimized for mobile devices, and consider implementing features like an e-signature to streamline the application process. Leveraging online solutions for verification, such as VOE and Clearinghouse, will also save both applicants and recruiters time and energy.  

 

Drivers appreciate efficient and convenient communication, so it is important to utilize multiple channels for interviews and updates, such as texting and video chat. Touchpoints are essential throughout the entire application process to keep candidates on the same page and demonstrate your company’s commitment to communication and transparency.  

 

Additionally, investing in professional development programs, safety training, and skills enhancement initiatives are key strategies to support drivers’ career advancement and personal growth. Providing access to resources, mentorship opportunities, and feedback mechanisms fosters a culture of continuous learning and improvement that will attract qualified drivers looking to grow with the company.  

 

Driver-Centric Pay & Compensation 

Is pay the most important factor in driver recruitment? 

 

This is a question that many recruiters and employers ask themselves, and it’s paramount to consider when taking a driver-centric approach to recruiting. The answer is that many factors are extremely important to CDL drivers, but compensation and benefits often top the list, such as in Drive My Way’s 2023 Driver Happiness Report.  

 

That is why offering competitive compensation and benefits is essential for attracting and retaining top talent in the trucking industry. Driver-centric employers must recognize the value of fair pay, including competitive wages, performance-based incentives, and opportunities for bonuses. 

 

Moreover, comprehensive benefits such as health insurance, retirement plans, and paid time-off contribute to the overall well-being and job satisfaction of truck drivers. Many employers implement driver reward programs such as referral bonuses, anniversary gifts, or awards such as driver of the quarter or year.  

 

If your company pays per mile driven, make sure to optimize your drivers mileage by reducing down time between loads and creating more efficient routes through technology such as telematics and digital freight matching.  

 

Emphasize Health & Safety 

Another way to show that your company puts drivers first is by focusing on employee health and safety.  

 

In the trucking industry, this involves implementing rigorous safety protocols, promoting adherence to regulations, and providing access to wellness programs and resources. Proactive measures such as regular health screenings, ergonomic equipment, and fatigue management strategies also contribute to creating a safe and supportive work environment for drivers. 

 

Reminding drivers of the importance of eating well, taking breaks, and remaining active while on the road will create a healthier and happier fleet of drivers.  

 

In a profession as potentially isolating and lonely as trucking, prioritizing and protecting mental health is just as important as physical health. Suggest resources to your drivers such as BetterHelp, which is an online platform that provides access to licensed, trained, experienced, and accredited psychologists.  

 

 

At its core, being a driver-centric company means that your drivers earn a reasonable living while maintaining a work/life balance in an environment that is suitable to them. However, truly being driver-centric is not something that employers decide, it is a reputation earned through the experience of every driver and employee.  

 

For more tips and tricks to improve your driver recruitment and retention methods, be sure to stay up-to-date on our Employer Blog posts and connect with us on social media.  

 

 

Looking to Diversify Your Candidate Selection Pool? Here’s How

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Diversify Your Truck Driver Candidate Pool

In today’s highly competitive market, there’s no “one size fits all” approach to recruiting and retaining qualified truck drivers.  

 

Recruiters must be willing to explore a variety of strategies and sources to find top talent and build strong, reliable teams. By increasing the scope of your recruiting efforts and demonstrating your commitment to the needs of all your drivers, you not only enhance the diversity of your candidate selection pool, but also foster a culture of inclusivity and understanding within your company.  

 

Keep reading to find out why diversifying your candidate selection pool contributes to a more dynamic and innovative workforce, and how expanding your recruiting efforts could position your company for long-term success in the ever-evolving landscape of the transportation industry. 

 

Why does this matter? 

You might wonder why you should expand your candidate selection pool if you’ve seen continued success from your long-time sourcing strategies.  

 

Even if you have a steady stream of applicants and a team of quality drivers, it’s still important to focus on future growth and prepare for potential changes in the industry. By expanding your candidate selection pool, you not only mitigate risks associated with unforeseen challenges, but also ensure adaptability and resilience in the face of evolving demands and opportunities. 

 

Sourcing your candidates from a diverse array of backgrounds, experience levels, and skill-sets also improves the overall function of your company. Diversity is not just a buzzword, it is something that helps companies better reflect the communities they serve while driving innovation and improved decision-making.  

 

Diverse teams offer a wider variety of perspectives and experiences, which leads to more effective problem-solving and creative solutions. In a field like trucking, where split-second decisions can have a large impact, diverse perspectives also enhance safety and efficiency.  

 

Broaden your reach  

The best approach to diversify your candidate selection pool is to source your drivers from a variety of channels. It’s important not to rely on a single method, especially as technologies change and the industry continues to grow.  

 

In today’s industry, social media should play a large role in your recruiting efforts, alongside traditional methods such as flyers, recruiting fairs, and team referral benefits. Meet drivers where they’re at by posting to a variety of online job boards and social media platforms, ensuring maximum visibility and engagement. By leveraging the power of social media, you can reach a broader audience of potential candidates, including passive job seekers who may not actively be searching through traditional channels.  

 

Utilize innovative technology to assist with your recruiting efforts, such as AI-driven applicant tracking systems or intelligent driver match technology. Driver-centric platforms, such as Drive My Way’s personalized recruiting software that matches truck drivers and owner operators with carriers looking to hire, can revolutionize your recruitment process by streamlining candidate selection and ensuring better alignment between drivers and carriers.  

 

Embrace diversity  

Another key step in expanding your candidate selection pool is by attracting a diverse group of applicants. By embracing diversity and highlighting it as a strength at your company, a wider variety of drivers will be encouraged to apply and refer others as well.  

 

Promote inclusivity by providing opportunities that benefit and support members of underrepresented communities in trucking, including women and people of color. Consider offering options such as mentor programs, which have been proven to positively impact drivers and build stronger communities within carriers.  

 

A diverse group of applicants can also include factors such as differing age groups and experience levels. A wide range of age of applicants is important for safeguarding against future uncertainty, especially as many trucking carriers face the challenges of an aging workforce. By valuing the contributions of drivers across different stages of their careers, you foster a culture of mentorship and continuous learning while strengthening your company’s resilience and adaptability in the face of evolving industry demands. 

 

Network and collaborate  

Look to other members of the trucking industry to continue growing your company and discover new methods of recruitment. Industry associations, such as the American Trucking Association or The National Association of Small Trucking Companies, are useful for making industry connections that can help your company find new ways to build relationships with potential candidates.  

 

Consider collaborating with trucking schools to identify and nurture talent early on. These partnerships might take longer to pay off, but they can result in a steady stream of qualified candidates who already know your company values, expectations, and culture.  

 

Focus on retention  

Increasing driver retention rates by prioritizing the experience of every driver is not only vital for recruiters aiming to attract top talent and improve overall driver satisfaction, but also for expanding the scope of your candidate selection pools.  

 

Investing in programs and infrastructure that demonstrate a commitment to drivers’ needs, mental health, and physical well-being is key to achieving this goal. Consider implementing options such as a regular driver engagement survey, which shows dedication to drivers’ feedback and perspectives, thus fostering a culture of inclusion and empowerment within your company.  

 

Offering other opportunities to support drivers, such as training for veterans transitioning into the industry or resources to prioritize and protect your drivers’ mental health, can position your carrier as a forward thinking and driver-centric organization where any truck driver would want to work.  

 

 

 

For more information on evolving trends in the trucking industry and how to stay ahead of the curve when recruiting and retaining quality drivers, be sure to follow us on social media and stay up to date on our Employer Blog posts.