Entries by Elijah Larson

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The Importance of Brand Advertising

In today’s competitive market, it’s more important than ever to have a clear brand identity that is communicated in every social media post, job listing, and recruiting event.     Whether your company is looking to attract new talent, find different suppliers, or simply stand out among the competition, brand advertising is essential to creating and […]

What is Digital Freight Matching?

The chances are that if you’ve worked in the trucking industry within the past few years you’ve heard of digital freight matching.     This fast-growing integration of technology with traditional freight matching methods has caught on quickly and proved to be more than just the newest trend in transportation and logistics. Digital freight matching (DFM) […]

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2024 Outlook: State of the Industry  

After two years of post-pandemic global supply chain disruptions, the ongoing driver shortage, and rising fuel prices, experts in the field forecasted a gradual recovery in freight and some growth as volume returns to pre-pandemic levels. An increase in consumer spending was expected to impact demand, however economic uncertainty continued to be a concern.    […]

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Looking to Diversify Your Candidate Selection Pool? Here’s How

In today’s highly competitive market, there’s no “one size fits all” approach to recruiting and retaining qualified truck drivers.     Recruiters must be willing to explore a variety of strategies and sources to find top talent and build strong, reliable teams. By increasing the scope of your recruiting efforts and demonstrating your commitment to the […]

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What You Should Know About EVs and the Future of Sustainable Transportation

There’s no denying that the commercial transportation industry is critical to maintaining the infrastructure of our nation, and the world, as we know it.     There’s also no denying that the transportation industry has a significant impact on global greenhouse gas emissions, air pollution, and fossil fuel consumption. In fact, in the United States alone, […]

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It’s a Long Road: 6 of the Top Trucking Podcasts from Industry Experts

Podcasts have become extremely popular over the years. It seems like nowadays there’s a podcast for everything, from true crime investigation to industry-specific topics like truck driver recruiting and retention.     Listening to podcasts from industry experts who explore emerging trends and technologies is a great way to get insight into the future of trucking […]

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Resources for Small Carriers During These Uncertain Times

2024 is shaping up to be a true test of perseverance for every individual in the transportation and logistics industry.    Facing a post-pandemic freight recession, shortage of qualified drivers, and ongoing supply chain disruptions, transportation companies worldwide will need to focus on streamlining operations and optimizing output in order to stay competitive in today’s […]

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What is Last Mile Delivery?

The chances are, if you’ve been in the transportation industry for a while, you’ve heard the phrase “last mile delivery,” also called “final mile delivery.”     In recent years, with the rise of e-commerce and a consumer-driven industry, last mile delivery has become a major differentiating factor among competitors, and a job opportunity for […]

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5 Essential Questions to Include in Any Driver Engagement Survey

How do you gauge your driver satisfaction levels? With one-on-one meetings? By analyzing retention rates?     Both of these are important indicators of driver happiness and the success of company recruitment efforts, but in today’s highly competitive market, they won’t be enough to paint the whole picture or demonstrate to drivers your full commitment to […]