Entries by Elijah Larson

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How to Use Data and Analytics to Improve Your Recruiting Process

In today’s competitive trucking industry, finding and retaining qualified drivers is more challenging than ever.     Many trucking companies face persistent driver shortages, high turnover rates, and increasing operational costs. To overcome these challenges, data and analytics can provide valuable insights that help refine and enhance the recruiting process.     Ready to learn more? Keep […]

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Managing a Multi-Generational Workforce in Trucking: Strategies for Success

The trucking industry is experiencing a generational shift, with Gen Z and Millennials entering the workforce at a growing rate, while older, experienced drivers remain a vital part of fleets across the nation.     Managing a multi-generational workforce presents unique challenges, from differing communication styles to varying expectations for job benefits, technology, and career growth. […]

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How Trucking Companies Can Improve Their Reputation and Stand Out in the Industry

A strong reputation is essential for carriers looking to attract and retain qualified drivers, maintain positive customer relationships, and secure long-term success.     In an industry where word-of-mouth and online reviews carry significant weight, a tarnished image can lead to high turnover, difficulty in hiring, and lost business opportunities. However, with intentional efforts and strategic […]

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Promoting Professional Development Opportunities for Drivers 

In today’s competitive trucking industry, retaining qualified drivers and attracting top talent are persistent challenges for employers.     One proven strategy to address these challenges is promoting professional development opportunities for drivers. By offering structured career advancement programs, companies can boost driver satisfaction, foster loyalty, and position themselves as desirable employers in the industry.     […]

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Creating an Engaging Driver Referral Program

Driver referral programs have become a cornerstone for many trucking companies aiming to recruit and retain high-quality drivers.     By leveraging the network of existing drivers, companies can not only fill positions more efficiently but also create a sense of community and trust within their workforce. However, not all referral programs are equally effective.     […]

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Bridging the Gap: How Motor Carriers are Helping Candidates Meet Hiring Qualifications

The trucking industry is no stranger to workforce challenges. From the ongoing driver shortage to an aging workforce and increasing regulatory requirements, carriers are constantly looking for ways to bridge the gap between job seekers and the hiring qualifications they need to meet.     As the talent pool continues to evolve, many motor carriers are […]

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Training the Next Generation: How Driving Schools Are Evolving to Meet Industry Demands

This year, the trucking industry will continue to face several long-standing challenges: a persistent driver shortage, an aging workforce, and low retention rates. With the average age of truck drivers nearing 50 and increasing demand for freight services, carriers are in a race to attract and retain the next generation of drivers.     Truck driving […]

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The Role of Women in Trucking: Breaking Barriers and Inspiring Change

The trucking industry has long been perceived as a male-dominated field, but recent years have shown a significant shift in the essential industry.   Women have been increasingly stepping into the driver’s seat and taking on a variety of roles within the industry, as drivers, dispatchers, safety managers, and leaders. For trucking companies, this represents an […]

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Tips for Employers to Build a Strong Reputation with Drivers

In the trucking industry, a strong reputation isn’t just about securing contracts or maintaining a polished brand. It’s also about earning the trust and respect of the drivers who keep your business moving.  Drivers are truly at the heart of your operations, and their perception of your company directly impacts retention rates, recruitment success, and […]

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Safety First: Essential Training Programs for Truck Drivers

Ensuring the safety of truck drivers and others on the road is a top priority for every carrier and trucking company. Proper training programs not only help reduce accidents and improve driver performance but also contribute to higher driver satisfaction and retention rates. Keep reading to discover essential training programs every trucking company should implement […]