Everyone on your hiring team is always busy. You seem to have a good stream of leads flowing in for your posted jobs. In general, these should be a very good thing for a hiring team. However, you’re just not seeing the conversation rates you’d like. Team members are frustrated because they have to start all over every time a new driver is needed. And your trucks are still sitting empty. In this challenging time where you’re doing everything you can to hire drivers as fast as possible, why is converting truck driver leads so hard?
What’s Your Current Lead Conversion Process?
Do you have an effective lead management process in place? Or even any structured lead management process in place? If yes, that’s great! If no to both, this is certainly the place to start when trying to determine how to better convert your truck driver leads. You can quickly find an online guide to help your team map out a simple lead management process, that you can then tailor to your company’s unique needs. Once you’ve got that figured out, work to follow the stated process. Every. Single. Time.
Once you know you have a great process in place, what are you doing to optimize your process? And what tools are you using to alleviate pain points or roadblocks in the process?
One very important part of a lead management process is scoring the generated leads. Your process should include fast turnaround on scorning (if that’s not already being done for you), and then a quick hand-off to the person/team that contacts the drivers. An effective scoring process helps you focus on the most qualified truck driver leads first. And the those less qualified leads later. Getting leads already qualified from your marketing efforts is a best practice here. That saves so much time sifting through potentially useless lists that should never have been matched with your postings.
What are your lead contacting best practices? How quickly are they being contacted? Once a lead comes in, you need to contact them quickly. If a driver just applied for your job, they’re expecting to be contacted immediately. This way you’re sure that you’re doing your part to get the relationship off to a good start. This also helps to avoid losing top candidates to your competition. Making sure that you have a great contacting and nurturing process for your truck driver leads is a key component in getting the best candidates hired. This is also a great place to augment your manual processes with technology to automate the lead contacting (and recontacting) process more efficient and productive.
Tired of Struggling to Convert Leads?
Then it’s time to take a totally different and personalized approach! One way to improve converting your truck driver leads is to start thinking about the process in a completely different way. Like we do here at Drive My Way. Truck drivers aren’t just leads. They’re people. We have a driver-centric platform that provides matches instead of leads. We focus on matching employers with drivers for each unique job based on the driver’s professional qualifications and personal lifestyle preferences. Unlike traditional job boards, we match at the individual job level. We don’t deliver unqualified lead lists. We focus on quality matches. Which makes the most sense for you, and the drivers.