In an industry like trucking, a few bad mistakes when recruiting truck drivers can set a company back significantly, leaving your trucks unoccupied shortly after you fill them. Here are 3 mistakes to avoid when recruiting truck drivers for you CDL jobs.
1. Stop Having a Long Response Time
In this highly-competitive market, it’s critical that recruiters reduce their response time to drivers as much as possible. When a driver inquires about a job, it’s essential that the recruiter contacts that driver within minutes of receiving the expressed interest.
The reasoning is drivers are contacted constantly by countless companies about a variety of jobs. Waiting too long to respond to their inquiry will increase the probability that the driver won’t remember your job standing out in the mix of everything else they expressed interest in.
According to industry research, recruiters who contact drivers within 5 minutes of receiving their inquiry drastically increase the probability of speaking to the driver.
The longer you take to contact your prospects, the more likely it is they will be driving for a different fleet. As we’ve mentioned in our Top 7 Reasons Truck Drivers Decline Your CDL Jobs eBook, the number one reason drivers decline is because they got another job faster.
2. Stop Sorting Through Unqualified Leads
Recruiters don’t have time to waste. Their task lists are typically never-ending and every minute of their work day is allocated to a specific task. However, many recruiters tell us they get sucked in to sorting through unqualified leads for their CDL jobs, wasting countless hours each week.
It’s frustrating for a recruiter to sort through hundreds of leads each day, only to have nothing to show for it at the end of the week. Recruiters that focus on finding the right candidate for their position will not only improve their hiring process, but will also start recruiting for retention.
However, it’s important to note that attracting qualified candidates for a job requires a company to clearly specify what they are looking for. The job description and advertisement must explicitly state compensation, home time, benefits, etc. in order to match with a driver that is truly looking for that job from a professional and personal standpoint.
3. Stop Ignoring Driver Feedback
Companies who are dedicated to having and maintaining a great reputation constantly listen to drivers, make adjustments to their strategy, and revise their recruiting methods accordingly.
Too often we hear about drivers who share their feedback with a company only to never see it implemented. Now, we fully recognize that not all driver feedback is applicable. But, when a recruiter receives a gold nugget from a driver, using it to improve should be the action taken.
In addition, companies often receive feedback from drivers in regards to pay, home time, etc. on a variety of advertisements they deploy for their jobs. These are a great way to see inside of a driver’s mind and objectively assess how the company stacks up in the market. Take this real-time feedback seriously, engage with the drivers, and make changes when applicable.
Avoiding these common truck driver recruiting mistakes will set employers up for success in the market, allowing them to fill their trucks faster, and better yet, keep them full longer.