Every September, the trucking industry takes a moment to recognize the backbone of freight transportation: professional truck drivers. 

 

This year, National Truck Driver Appreciation Week runs from September 14–20, providing a nationwide opportunity to recognize the hard work and dedication of professional truck drivers who keep America moving.  

 

With over 3.5 million professional drivers on the road, the impact of their work is felt in every corner of the economy, from grocery store shelves to construction sites. Yet the job is often demanding, isolating, and underappreciated.  

 

That’s why this week is not only about saying “thank you.” It is also a chance to strengthen driver relationships, boost morale, and show genuine respect for the people behind the wheel. The recognition you show during NTDAW can set the tone for year-round driver satisfaction and retention. 

 

Keep reading for 10 practical and heartfelt ways you can celebrate your drivers this September. 

 

Host an Appreciation Event 

Whether it is a cookout at your terminal, a catered lunch, or a grab-and-go breakfast for drivers coming off the road, food is a tried-and-true way to bring people together. Consider making it more personal by having managers and dispatch staff serve the meal.  

 

If you operate across multiple locations, consider coordinating simultaneous events so all drivers feel included. 

 

Give Thoughtful Gifts 

Branded items such as jackets, hats, and travel mugs can be appreciated, but consider adding a personal touch. Quality gear drivers can actually use, like durable work gloves or insulated coolers, shows you understand their daily needs. A handwritten note of thanks tucked in with the gift can add sincerity. 

 

Offer Bonuses or Extra Paid Time Off 

While small tokens are nice, tangible rewards often speak the loudest. A one-time bonus, gift card, or even an extra day of paid time off can go a long way in showing appreciation. Recognizing drivers’ contributions in a way that directly benefits them is always valued. 

 

Share Driver Spotlights on Social Media 

Highlight individual drivers on your company’s social media channels with a photo, brief biography, and a note about their accomplishments. This not only recognizes the driver internally, but also showcases your company’s culture and appreciation to customers, partners, and the public. 

 

Create a Recognition Wall 

If you have a central terminal or office, consider dedicating a wall or bulletin board to feature driver photos, milestones, and personal messages from coworkers. Drivers who are rarely in the office can still be included with a digital version sent by email or posted on your company’s communication system. 

 

Involve Families in the Celebration 

The demands of trucking often extend beyond the driver, impacting and involving their families as well. Invite spouses, children, or other loved ones to events or send them a thank-you letter recognizing their support. Family inclusion can make drivers feel even more valued and respected. 

 

Hold Prize Drawings 

Raffle off useful prizes such as GPS units, high-quality headsets, or fuel cards. Smaller giveaways like restaurant gift cards or truck stop vouchers can keep the fun going throughout the week. 

 

Provide Health and Wellness Perks 

Consider offering free or discounted health screenings, gym memberships, or vouchers for healthy meals on the road. Not only does this show appreciation, but it also supports drivers’ well-being in a demanding job. 

 

Feature Management Ride-Alongs 

Have executives or office staff spend a day riding along with a driver. This can be scheduled during NTDAW as both a symbolic gesture of appreciation and an opportunity for management to better understand the challenges of the road. 

 

Make it a Launchpad for Year-Round Recognition 

National Truck Driver Appreciation Week should be more than a one-time event. It’s important to use it as a springboard to create ongoing recognition programs. Monthly shoutouts, anniversary celebrations, and consistent communication can keep the momentum going long after September. 

 

Why It Matters 

Driver appreciation is not just about boosting morale for one week a year. When drivers feel valued, they are more likely to stay with their employer, take pride in their work, and maintain high safety and service standards. In an industry facing ongoing driver shortages, retention is critical.  

 

NTDAW is also an opportunity to connect with the public. The more customers and community members understand the vital role of truck drivers, the more respect and support the industry receives.  

 

Whether you make a big public gesture or focus on personal touches, what matters most is that your drivers know their hard work does not go unnoticed. It’s also important to remember that no two drivers are alike and what makes a driver feel recognized is a personal preference. While one driver might appreciate a public display of appreciation, another driver might prefer a private note. Please keep this in mind to make sure your celebration considers a variety of ways to show appreciation.  

 

For more ways to stay ahead of the curve in the transportation industry in 2025, be sure to check out the rest of our Employer Blog posts and connect with us on social media.