About the Quick Guide

An employee value proposition is all about what makes you different. It’s a driver’s market right now, and there are a lot of trucking companies out there. Why should they choose you?

This guide has helped multiple employers identify what makes their company different and then also learn how to communicate this to drivers.

A few highlights of what’s inside:

• Knowing your company goals
• Defining your employee personas
• Identifying your driver priorities
• Assessing your available value add