Recruiting great drivers is tough enough, but retaining top drivers is even tougher. While the driver shortage is the main obstacle to recruitment, turnover is the reason it is difficult to retain truck drivers. It’s no secret that the industry faces high turnover rates. According to some surveys, over 50% of newly hired drivers will […]
In an industry like trucking, it can always be difficult to find new talent. This is especially true given the ongoing driver shortage. Recruiters for truck drivers need to constantly use a mix of old and new tactics to search for, select, hire, and then retain truck drivers. Here are some of the best ways […]
As a recruiter, you get barraged with job applications. The ratio of job applications for each open position can be overwhelming for recruiters to deal with. Sifting through dozens of applications and remembering each and every candidate can be exhausting, not to mention time-consuming. Yet, it can be extremely helpful to contact truck drivers faster […]
What do truck drivers look for in jobs? What are the most important traits to them? These are the questions that pester recruiters in the back of their minds. Recruiters know that there is a driver shortage, and that truck drivers are looking for the best jobs they can find. If drivers aren’t happy then, […]
Whether you’re recruiting a new batch of drivers for your company or interacting with those who have been with you for years, communication with drivers is important. Successful communication with employees is crucial for any profession but comes with unique challenges in the trucking industry. The nature of the work is that drivers will be […]
Given the continual driver shortage, truck drivers have many options in deciding which companies and fleets to work for. Recruiters need to constantly differentiate themselves from other firms when interacting with job prospects. Recruiters are constantly guessing about how much drivers will care about different factors when weighing job options. Data from Drive My Way’s […]
Just like any other employees, truck drivers consider a variety of factors when deciding which company to work for. Some factors are obvious, such as compensation and benefits. Some other factors may surprise you. As a recruiter, you may think that you’ve all but sealed the deal on a new candidate but then they end […]
The driver shortage is in full force. The average age of truck drivers is nearing closer and closer to retirement age, with more drivers leaving the industry. Meanwhile, competition from the ride-share industry continues. That means that drivers can get lured into working for Lyft or Uber which may offer better pay or benefits. Due […]
Employee surveys are becoming a popular and strong way to measure the engagement and satisfaction with the job. A driver engagement survey can help employees understand performance and retention. Collecting data directly from employees also allows drivers to better communicate their goals and motivations. We surveyed our driver community on Facebook, and the majority of […]
Digital marketing is changing the landscape of how to effectively reach, attract, and convert drivers to a company. Today’s technology allows for new possibilities in marketing that were unthinkable only a few years ago. Using the latest digital marketing techniques can make it easier to reach more drivers, capture their attention, and start the recruitment […]
Drive My Way is making truck driver recruiting personal again, matching drivers with jobs they love, and helping employers recruit for retention.