Employee surveys are becoming a popular and strong way to measure the engagement and satisfaction with the job. Surveys can help get an idea of employee performance and retention. Other surveys will help employers understand their drivers better and get a sense of what is important to them.
Digital marketing is changing the landscape of how to effectively reach, attract, and convert drivers to a company. Today’s technology allows for new possibilities in marketing that were unthinkable only a few years ago. Using the latest digital marketing techniques can make it easier to reach more drivers, capture their attention, and start the recruitment process.
“Know your audience” is one of the key mantras of the business world now, regardless of which industry or market one is in. Truck drivers are the lifeblood of the transportation industry. They literally connect the industry’s different players together through the mobile nature of their workers.
Given the shortage of drivers currently facing the truck industry, there’s a constant need to keep recruiting truck drivers. While hiring, training and retaining drivers over the long-term is crucially important, and presents its own challenges, it all begins with recruitment of the right candidates.
Recruiting drivers in the trucking industry can present unique difficulties, and we’ve previously covered some helpful tips to improve recruitment. Let’s also take a look at some common mistakes to avoid for your next truck driver hire.
With the driver shortage lurking over recruiters every day, it's easy for them to fall into the trap of wanting to generate as many truck driver leads as possible. However, a "quality over quantity" strategy should apply now more than ever.
The amount of organizations across the nation that are striving to attract and retain women truck drivers will only continue to increase. However, in order to achieve this, employers must make a few changes to how they are approaching recruiting women truckers.