Employee surveys are becoming a popular and strong way to measure the engagement and satisfaction with the job. Surveys can help get an idea of employee performance and retention. Other surveys will help employers understand their drivers better and get a sense of what is important to them.
Digital marketing is changing the landscape of how to effectively reach, attract, and convert drivers to a company. Today’s technology allows for new possibilities in marketing that were unthinkable only a few years ago. Using the latest digital marketing techniques can make it easier to reach more drivers, capture their attention, and start the recruitment process.
“Know your audience” is one of the key mantras of the business world now, regardless of which industry or market one is in. Truck drivers are the lifeblood of the transportation industry. They literally connect the industry’s different players together through the mobile nature of their workers.
Given the shortage of drivers currently facing the truck industry, there’s a constant need to keep recruiting truck drivers. While hiring, training and retaining drivers over the long-term is crucially important, and presents its own challenges, it all begins with recruitment of the right candidates.
Recruiting drivers in the trucking industry can present unique difficulties, and we’ve previously covered some helpful tips to improve recruitment. Let’s also take a look at some common mistakes to avoid for your next truck driver hire.
With the driver shortage lurking over recruiters every day, it's easy for them to fall into the trap of wanting to generate as many truck driver leads as possible. However, a "quality over quantity" strategy should apply now more than ever.
The amount of organizations across the nation that are striving to attract and retain women truck drivers will only continue to increase. However, in order to achieve this, employers must make a few changes to how they are approaching recruiting women truckers.
Organizations across the country are rethinking their hiring and retention strategies for truck drivers. They are revamping benefit programs. They are making sure their compensation is competitive in the market. They are putting bonus and incentive programs in place.
But what about taking a closer look at the relationship between dispatchers and drivers?
For the last several years, employers across the country are trying to reverse the problem and understand why truck drivers leave CDL trucking jobs. The truck driver shortage has caused employers to constantly reevaluate and improve how they attract, hire, and retain truck drivers. An abundance of effort, time, and money is often spent to find and hire a few drivers, so when that driver leaves, the employer wonders if all of that effort was just a waste of time and money.
A great way for companies to stay competitive in today's hiring market is to offer unique benefits that prove to drivers that they are willing to go above and beyond.
Companies can stand out from the competition by investing in fleet amenity upgrades in order to create a more comfortable, home-like atmosphere in the cab.
Truck driver shortage increases are continuing to cause pain for companies across the United States. Currently, the shortage of truck drivers throughout the country is up to 48,000 and is only expected to continue to increase, estimated to reach 175,000 by 2024.
It is no surprise that America has been struggling with a truck driver shortage over the past few years. Now more than ever, companies need to reevaluate their recruiting and retention strategies for finding and keeping qualified drivers that meet the needs of their jobs.